About Basic-Fit
Basic-Fit is a publicly listed company based in Hoofddorp (Netherlands) founded in 2010, and was acquired by 3i Group in November 2013. A chain of physical fitness centers is operated for members. Basic-Fit has completed 1 acquisition, including clever fit. Its website basic-fit.com draws about 9.4 million monthly visits. Basic-Fit offers products and services including Unlimited Access Membership. Its focus areas include Fitness and Wellness Chains and Physical Fitness. Its legal entity is BASIC-FIT GROEP. Its competitors include SportCity, HealthCity and Fit For Free.
Company details
Basic-Fit was founded in 2010 in Hoofddorp, Netherlands, within the health and fitness sector. A network of physical fitness centers is managed by the company, where gym access and equipment are provided to subscribers. Operations focus on delivering affordable fitness services through multiple locations, primarily in Europe, with headquarters based in the Netherlands. Membership-based models are utilized to support routine exercise activities.
- Headquarters Hoofddorp, Netherlands
- Stage Public
- SectorsHealthcare
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Phone•••• ••••
- Website basic-fit.com/nl-nl/homepage
- Acquired by 3i Group (Nov 2013)
- Legal Name Basic-Fit Groep
- Latest Funding Round$181.91M (USD), Debt – Conventional
Feb 2021
- Investors
- Investments & Acquisitions
- Acquired by3i Group
(Nov 2013)
Products & Services of Basic-Fit
Basic-Fit offers a comprehensive portfolio of products and services, including Unlimited Access Membership.
Membership for unlimited gym and fitness club access
Funding Insights of Basic-Fit
- Total Rounds 1
- Last Round Debt – Conventional — $181.91M
- First Round $181.91M
(Feb 2021)
All 1 funding rounds of Basic-Fit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $181.91M | Debt – Conventional | – | – | – |
1 investors in total: 1 institutional.
Investors in Basic-Fit
Basic-Fit has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include 3i Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on mid-market businesses | 1945 | 3i.com | London, United Kingdom |
Investor details for Basic-Fit
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- Round participation
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Investments & Acquisitions by Basic-Fit
Basic-Fit has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include clever fit.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Fitness franchise providing affordable gym services and memberships in European countries. | clever-fit.com | Landsberg Am Lech, Germany | 2004 | Oct 2025 | $186M |
Complete acquisition details for Basic-Fit
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Timeline of Basic-Fit
5 dated milestones of Basic-Fit across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Basic-Fit is founded.
- Exit Acquired by 3i Group.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $181.9M.
- Acquisition Acquires clever fit.
Competitors of Basic-Fit
Basic-Fit has 3 listed competitors in our database. They include SportCity, HealthCity and Fit For Free.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sportcity.nl | 1997 | Leiderdorp, Netherlands | Provider of fitness club memberships and group fitness classes. It offers various membership options, including access to multiple clubs and a range of fitness equipment for strength training and cardio. Memberships include access to numerous group fitness classes, encompassing diverse styles such as yoga, boxing, and Zumba. Additional amenities may include saunas, lounges, and childcare services. The company aims to provide a comprehensive fitness experience catering to individual needs and preferences. | |||
| healthcity.nl | 2002 | Hoofddorp, Netherlands | Chain of fitness centers | |||
| fitforfree.nl | 2005 | Leiderdorp, Netherlands | A chain of fitness centers is operated in the Netherlands. |
Detailed competitors of Basic-Fit
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Web traffic of Basic-Fit
The website of Basic-Fit (basic-fit.com) receives about 9.4M visits a month and ranks #9,315 among all websites worldwide, #163 in Nutrition Diets and Fitness.
- Monthly visits9.4M
▲ 36.7% vs previous month
- Unique visitors2.8M
per month
- Global rank#9,315
among all websites
- Category rank#163
Health · Nutrition Diets and Fitness
- Bounce rate49%
- Pages per visit2.7
- Average visit1 min 50 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with Basic-Fit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sportcity.nl | 100% | 761K | #77,491 | View details | |
| vivagym.es | 91% | 387.7K | #171,095 | View details | |
vivagym.com | vivagym.com | 90% | #40,853 | – | |
crunchfit.de | crunchfit.de | 89% | #400,198 | – | |
ai-fitness.de | ai-fitness.de | 89% | #82,357 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Basic-Fit
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- Engagement analytics
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Related news about Basic-Fit
Complete news archive for Basic-Fit
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Frequently Asked Questions about Basic-Fit
Basic-Fit was founded in 2010 and raised its 1st funding round 11 years after it was founded.
Basic-Fit is headquartered in Hoofddorp, Netherlands. It is registered at Hoofddorp, North Holland, Netherlands.
Basic-Fit was founded in 2010 in Hoofddorp, Netherlands, within the health and fitness sector. A network of physical fitness centers is managed by the company, where gym access and equipment are provided to subscribers. Operations focus on delivering affordable fitness services through multiple locations, primarily in Europe, with headquarters based in the Netherlands. Membership-based models are utilized to support routine exercise activities.
Basic-Fit's top competitors include SportCity, Fit For Free and HealthCity.
Basic-Fit offers Unlimited Access Membership.
Basic-Fit has made 1 acquisition, including clever fit.
Basic-Fit has 1 investor. Key investors include 3i Group.
Basic-Fit operates through Basic-Fit Groep.
Yes. Basic-Fit was acquired by 3i Group in November 2013.
The website of Basic-Fit receives about 9.4 million visits a month and ranks #9,315 among all websites worldwide.