About Basket
Basket is a company based in London (United Kingdom) founded in 2021 by William Neill. It operates as a Freemium and Commission-Based. Basket has raised $6.11 million across 3 funding rounds from investors including Lightbank, James Watt and Jonathan Quin. Basket offers products and services including Basket Wishlist App and Cashback Rewards. Basket operates in a competitive market with competitors including Vetted, HotStock, Hukkster and Pricesearcher, among others.
- Headquarter London, United Kingdom
- Founders William Neill
- SectorsRetail
- Email••••••••
- Website trybasket.com
- Social LinkedIn X Facebook Instagram
- Legal Name Intent Technologies Inc.
- Total Equity Funding$6.11M (USD)
in 3 rounds
- Latest Funding Round$3.04M (USD), Seed
Oct 2023
- InvestorsLightbank
& 6 more
Products & Services of Basket
Basket offers a comprehensive portfolio of products and services, including Basket Wishlist App and Cashback Rewards.
Wishlist app is used for organizing shopping lists.
Cashback is earned on purchases through partnered retailers.
Apps and channels of Basket
Basket publishes 1 mobile app with over 50K+ downloads.
Funding Insights of Basket
Basket has successfully raised a total of $6.11M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $3.04 million completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.11M
- Total Rounds 3
- Last Round Seed — $3.04M
- First Round $2.75M
(Oct 2021)
- Investors Count 7
All 3 funding rounds of Basket with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2023 | $3.04M | Seed | – | Lightbank | – |
| Jun 2023 | $310,943 | Angel Round | – | James Watt | – |
| Oct 2021 | $2.75M | Seed | – | – |
7 investors in total: 1 institutional and 6 angel.
Investors in Basket
Basket has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Lightbank, James Watt and Jonathan Quin.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused seed & early stage VC firm investing primarily in the US | – | lightbank.com | Chicago, United States | |
JW James Watt | Co-founder of BrewDog, active angel investor in innovative startups | – | unknown_f7b0fe3ef4ad44dc9 | - |
JQ Jonathan Quin | Angel investor focusing on Indian startups, experienced in tech and innovation. | – | unknown_89aae61a8d804bcca | - |
JR Justine Roberts | Angel investor and entrepreneur, founder of Mumsnet, supporting early-stage startups. | – | unknown_77b63e06f59d412b8 | - |
EL Eric Lefkosky | - | – | unknown_4e8e5af3aa0c44179 | - |
DW Darren Westlake | Co-founder of Crowdcube, prominent angel investor in startups. | – | unknown_17f037d89efc41c68 | - |
DC Dan Cobley | Former Google UK MD, angel investor, and fintech entrepreneur in India. | – | unknown_96422936deff4d088 | - |
Investor details for Basket
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Basket
2 people are tracked at Basket (2 in leadership).
| Name | Role | Group |
|---|---|---|
William Neill | Co-Founder | Leadership |
Lex Deak | Co-founder & CEO | Leadership |
Complete people profiles for Basket
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Basket
3 dated milestones of Basket across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Basket is founded.
- Funding First funding round of $2.8M.
- Funding Latest funding round, Seed, of $3.0M.
Competitors of Basket
Basket operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vetted, HotStock, Hukkster and Pricesearcher, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vetted.ai | 2019 | San Francisco, United States | $15M | – | AI-based browser extension for multi-category product price comparison is offered. | |
| hotstock.io | 2017 | Brighton, United Kingdom | – | – | Real-time service tracks product stock and sends alerts through apps and email. | |
| hukkster.com | 2012 | New York, United States | $5M | – | Offers discounts, online deals, and saving tips for everyday consumers. | |
| pricesearcher.com | 2016 | London, United Kingdom | $304,851 | – | Online platform for price comparision |
Detailed competitors of Basket
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Basket
The website of Basket (trybasket.com) receives about 49.4K visits a month.
- Monthly visits49.4K
▲ 12.7% vs previous month
Websites whose visitors overlap most with Basket. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
laurenkaysims.com | laurenkaysims.com | 100% | – | #1,522,933 | – |
| moonsift.com | 77% | 350.8K | #73,174 | View details | |
| whering.co.uk | 74% | 138K | #254,835 | View details | |
strawberrychicblog.com | strawberrychicblog.com | 70% | – | #1,509,920 | – |
| getsortd.co | 63% | 117.7K | #256,389 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Basket
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Basket
Complete news archive for Basket
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Basket
10 companies that operate in the same segment as Basket (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | – | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore | USD 689.63 M | – | – | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | – | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 117.3 M | USD 1.41 B | – | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Multi-category consumer products are offered via an online marketplace. | 1998 | Moscow, Russia | USD 442.27 M | – | – |
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Frequently Asked Questions about Basket
Basket was founded in 2021.
Basket is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Basket is a funded company, having raised a total of $6.11M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.75M, raised on Oct 2021.
Basket is designed as a wishlist and cashback application for online shopping and gifting. It operates in the consumer technology sector, providing solutions for organizing shopping lists and earning cashback. Features include price tracking, discount code application, and wishlist sharing across devices. The app supports users in saving time and money while managing purchases for occasions like birthdays and Christmas. Partnerships with retailers enable cashback on gift cards and purchases.
Basket's top competitors include Vetted, Pricesearcher and HotStock.
Basket offers Basket Wishlist App and Cashback Rewards.
Basket has 7 investors. Key investors include Lightbank, James Watt, Jonathan Quin, Justine Roberts, and Eric Lefkosky.
Basket operates through Intent Technologies Inc..
Yes. Basket publishes Wishlists & Gifting by Basket, with over 50,000 downloads.