About Baubap
Baubap is a Financial Services company based in Metepec (Mexico) founded in 2018 by Luis Antonio Villarreal Castilla and Roberto Salcedo Nieto. Personal loans are facilitated via an app-based platform for users. Baubap has raised $3.8 million across 8 funding rounds from investors including SixPoint Capital Management, Bow River Capital and Y Combinator. Its chief executive, as recorded, is Roberto Salcedo Nieto. Its website baubap.com draws about 59 thousand monthly visits. Baubap offers products and services including Microloans, Va de Vuelta, and Invita y Gana. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its legal entity is BAUBAP, SAPI de CV, SOFOM ENR. Its competitors include Mimoni, Prestaflash and Prestanomico; 2 of its 3 listed competitors have raised funding.
Company details
Baubap was founded in 2018 in Metepec, Mexico, as a fintech platform focused on personal loans. Access is provided through a mobile app available on Android devices, where users register using email, mobile number, or other methods. Loan repayments are handled via credit or debit cards, bank transfers, and digital wallets. Operations center on enabling straightforward borrowing and repayment processes in the Mexican market.
- Headquarters Metepec, Mexico
- Founders Luis Antonio Villarreal Castilla, Roberto Salcedo Nieto
- SectorsFinancial Services
- Email••••••••
- Website baubap.com
- Social LinkedIn X
- Legal Name Baubap, Sapi De Cv, Sofom Enr
- Total Equity Funding$3.8M (USD)
in 8 rounds
- Latest Funding Round$23M (USD), Debt – Conventional
Jun 2026
- InvestorsSixPoint Capital Management
& 7 more
Products & Services of Baubap
Baubap offers a comprehensive portfolio of products and services, including Microloans, Va de Vuelta, and Invita y Gana.
Offers instant loans from $500 to $5,000 MXN without credit checks.
Returns up to 50% of interests for on-time loan payments.
Allows users to earn money by referring friends to the app.
Apps and channels of Baubap
Baubap publishes 1 mobile app with over 5M+ downloads.
Funding Insights of Baubap
Baubap has successfully raised a total of $3.8M across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $23 million completed in June 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.8M
- Total Rounds 8
- Last Round Debt – Conventional — $23M
- Investors Count 8
All 8 funding rounds of Baubap with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2026 | $23M | Debt – Conventional | – | – | |
| Feb 2024 | $120M | Debt – Conventional | – | – | |
| Nov 2022 | $20M | Debt – Conventional | – | – | |
| Jun 2021 | $125,000 | Seed | – | Y Combinator | – |
| Jun 2021 | $670,000 | Seed | – | Leonis Investment | – |
| Mar 2021 | $3M | Seed | – | Alfin | – |
| Sep 2020 | Seed | – | – | ||
| Jun 2019 | Grant | – | – |
8 investors in total: 8 institutional.
Investors in Baubap
Baubap has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include SixPoint Capital Management, Bow River Capital and Y Combinator.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Hybrid capital is offered by SixPoint for FinTech growth. | sixpoint.io | |||
Bow River Capital is engaged in asset-based finance and investment management. | parkcitiesmgmt.com | Denver, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Early-stage venture capital fund backed by Gabriel Jarrosson | leonis.vc | Paris, France | ||
A private equity and venture capital firm focused on investments. | alfin.company | Luxembourg, Luxembourg | ||
Investments are made in pre-seed and seed stage tech startups. | seedstars-international.vc | Carouge, Switzerland | ||
Early-stage entrepreneurs are accelerated through MassChallenge's program. | masschallenge.org | Boston, United States | ||
| bbvaspark.com |
Investor details for Baubap
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Baubap
22 people are tracked at Baubap (7 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Luis Antonio Villarreal Castilla | Co-Founder | Leadership |
Roberto Salcedo Nieto | Co-Founder & CEO | Leadership |
Roberto Salcedo | CEO & Co-Founder | Leadership |
Christophe Javelly Doucet | CFO | Leadership |
Conrad Wilkinson Schwarz | Chief Risk Officer & Co-Founder | Leadership |
Daniel Granatta | Head of Branding and Marketing | Leadership |
Katarina Szulenyiova | Chief Of Staff | Leadership |
Bruce Bermúdez Jaramillo | Customer Lifecycle Specialist | Team |
Roberto Jiménez García | Engineering Manager | Team |
Mónica Renata Ortiz Tapia | Senior Finance Specialist | Team |
Nicolás Miracco | Product Manager | Team |
Liliana Mendoza | Sr. Marketing Manager | Team |
Carlos Alejandro Payan Castellanos | Senior Back End Developer | Team |
Edgar Ramírez | IT Support Specialist | Team |
Juan Sanvitale | User Acquisition & Paid Media Specialist | Team |
Sebastian Carlsson | Advisor | Team |
David Chavez Avila | Quality Engineer SR | Team |
Diana Delfin | Senior QA Functional | Team |
Reinaldo Alejandro Jerez Contreras | Sr. Backend Engineer | Team |
Angel Morales | Customer Champion | Team |
2 more people are available in the full profile.
Complete people profiles for Baubap
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Baubap
3 dated milestones of Baubap across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Baubap is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional, of $23.0M.
Competitors of Baubap
Baubap has 3 listed competitors in our database, 2 of them funded. They include Mimoni, Prestaflash and Prestanomico.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mimoni.com | 2008 | Mexico | $13.8M | Online lending marketplace for personal loans | ||
| prestaflash.mx | 2021 | Mexico | Operates an online platform for direct personal loans. | |||
| prestanomico.com | 2016 | Mexico | $300,000 | Term loans are provided by Prestanomico to clients in Mexico. |
Detailed competitors of Baubap
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Baubap
The website of Baubap (baubap.com) receives about 58.6K visits a month.
- Monthly visits58.6K
▲ 1.4% vs previous month
Websites whose visitors overlap most with Baubap. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| latamlist.com | 100% | #881,286 | View details | ||
finteres.mx | finteres.mx | 59% | #7,774,114 | – | |
finmatcher.com | finmatcher.com | 56% | #267,862 | – |
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Related news about Baubap
Complete news archive for Baubap
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Frequently Asked Questions about Baubap
Baubap was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Baubap is headquartered in Metepec, Mexico. It is registered at Metepec, Estado De Mexico, Mexico.
Roberto Salcedo Nieto is the CEO of Baubap, as recorded in our data. They have also founded this company.
Baubap is a funded company, having raised a total of $3.8M across 8 funding rounds to date.
Baubap was founded in 2018 in Metepec, Mexico, as a fintech platform focused on personal loans. Access is provided through a mobile app available on Android devices, where users register using email, mobile number, or other methods. Loan repayments are handled via credit or debit cards, bank transfers, and digital wallets. Operations center on enabling straightforward borrowing and repayment processes in the Mexican market.
Baubap's top competitors include Mimoni, Prestanomico and Prestaflash.
Baubap offers Microloans, Va de Vuelta, and Invita y Gana.
Baubap has 8 investors. Key investors include SixPoint Capital Management, Bow River Capital, Y Combinator, Leonis Investment, and Alfin.
Baubap operates through Baubap, Sapi De Cv, Sofom Enr.
Yes. Baubap publishes Baubap: Préstamos sin Buró, with over 5 million downloads.