About Be Applied
Be Applied is a Technology company based in London (United Kingdom) founded in 2015 by Richard Marr and Kate Glazebrook, and was acquired by Phenom in February 2026. Employee recruitment platform enabling bias-free hiring and analytics. Be Applied has raised $2.41 million across 2 funding rounds from investors including Phenom, Skip Capital and Blackbird Ventures. The company has 26 employees. Its chief executive, as recorded, is Kate Glazebrook. Its website beapplied.com draws about 282 thousand monthly visits. Be Applied offers products and services including Applied's ATS, Skills-based Assessments, and Job Description Analysis Tool. Its focus areas include Enterprise Applications, HRTech, Applicant Tracking System and Diversity Recruiting. Its legal entity is BE APPLIED LIMITED.
Company details
Applied is an employee recruitment platform for businesses. It enables users to create bias-free job descriptions using machine learning algorithm, automatically send feedback to employees, analytics and reporting on the diversity of job applications and evaluating hiring teams. Also provides solutions for assessment of candidates by assigning scores to candidates based on performance, and track applicants. Other features include integration with ATS and HR systems, emails to candidates, interview scheduling, candidate referral, candidate pooling and predictive analytics on questions. Clientele includes Penguin Random House, 2020 Delivery, upReach, Centre for Public Impact and others.
- Headquarters London, United Kingdom
- Employees 26
- Founders Richard Marr, Kate Glazebrook
- Stage Acquired
- SectorsTechnology
- Website category Jobs and Career
- Email••••••••
- Website beapplied.com
- Social LinkedIn X Facebook Instagram
- Acquired by Phenom (Feb 2026)
- Legal Name Be Applied Limited
- Date of Incorporation 16 May, 2016
- Jurisdiction LONDON, ENGLAND
Products & Services of Be Applied
Be Applied offers a comprehensive portfolio of products and services, including Applied's ATS, Skills-based Assessments, and Job Description Analysis Tool.
Manages talent attraction, assessment, and hiring processes efficiently.
Generates AI-driven tests to identify candidate skills and suitability.
Creates inclusive job descriptions to attract diverse talent pools.
Funding Insights of Be Applied
Be Applied has successfully raised a total of $2.41M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.98 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.41M
- Total Rounds 2
- Last Round Seed — $1.98M
- First Round $434,072
(Nov 2017)
- Investors Count 7
All 2 funding rounds of Be Applied with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | $1.98M | Seed | – | Blackbird Ventures | |
| Nov 2017 | $434,072 | Seed | – | Nesta Impact Investments | – |
8 investors in total: 8 institutional.
Investors in Be Applied
Be Applied has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Phenom, Skip Capital and Blackbird Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-focused VC firm primarily investing in early to late-stage startups | skipcapital.com | Sydney, Australia | ||
Investments are made in seed, early, and later-stage tech companies. | blackbird.vc | Surry Hills, Australia | ||
Angel Academe is focused on supporting female founders through investments. | 2014 | angelacademe.com | United Kingdom | |
| impact-gen.com | ||||
Impact venture capital is provided to mission-driven startups. | giantleap.com.au | Australia | ||
Impact investments are made in mission-led technology ventures. | nestainvestments.org.uk | London, United Kingdom | ||
A global consultancy focused on improving lives through behavioral insights. | behaviouralinsights.co.uk | |||
Talent experience management platforms are provided for engagement and recruitment. | 2010 | phenom.com | Ambler, United States |
Investor details for Be Applied
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Be Applied
18 people are tracked at Be Applied (5 in leadership, 8 in board & advisors, 5 in team); the tracked headcount is 26.
| Name | Role | Group |
|---|---|---|
Richard Marr | Co-Founder & CTO | Leadership |
Kate Glazebrook | Co-Founder & CEO | Leadership |
Hew Ingram | Head of Engineering | Leadership |
Khyati Sundaram | CEO & Chair | Leadership |
Demetre Constantopoulos | Head Of Finance And Operations | Leadership |
Adam Milgrom | Advisor | Board & advisors |
Kim Jackson | Advisor | Board & advisors |
Nick Crocker | Advisor | Board & advisors |
Rachel Yang | Advisor | Board & advisors |
Iris Bohnet | Advisor | Board & advisors |
Adam Grant | Advisor | Board & advisors |
Carol Schwartz | Advisor | Board & advisors |
Kara Egan | Advisor | Board & advisors |
Shirwac Dirir | Unknown Role | Team |
Rebekah Burke | Software Engineer | Team |
Angela Sjöholm | Software Engineer | Team |
Andrés Martin Maqueda | Full Stack Engineer | Team |
Ryan Cooper | Full Stack Engineer | Team |
Complete people profiles for Be Applied
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Be Applied
4 dated milestones of Be Applied across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Be Applied is founded.
- Funding First funding round of $434K.
- Funding Latest funding round, Seed, of $2.0M.
- Exit Acquired by Phenom.
Web traffic of Be Applied
The website of Be Applied (beapplied.com) receives about 281.6K visits a month and ranks #144,678 among all websites worldwide, #1,991 in Jobs and Career.
- Monthly visits281.6K
▲ 17.5% vs previous month
- Unique visitors96.4K
per month
- Global rank#144,678
among all websites
- Category rank#1,991
Jobs and Career · Jobs and Career
- Bounce rate46%
- Pages per visit4.8
- Average visit4 min 17 sec
- DevicesDesktop 59% · Mobile 41%
Websites whose visitors overlap most with Be Applied. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| brightnetwork.co.uk | 100% | 1.1M | #41,759 | View details | |
| occstrategy.com | 85% | 85.6K | #357,917 | View details | |
trkr.app | trkr.app | 81% | #1,692,385 | – | |
careers.marshmclennan.com | careers.marshmclennan.com | 78% | #221,556 | – | |
| ideal.com | 74% | 43.7K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Be Applied
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Frequently Asked Questions about Be Applied
Be Applied was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Be Applied is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Kate Glazebrook is the CEO of Be Applied, as recorded in our data. They have also founded this company.
Be Applied is a funded company, having raised a total of $2.41M across 2 funding rounds to date. The company's 1st funding round was a Seed of $434.07K, raised on Nov 2017.
Be Applied has 26 employees.
Applied is an employee recruitment platform for businesses. It enables users to create bias-free job descriptions using machine learning algorithm, automatically send feedback to employees, analytics and reporting on the diversity of job applications and evaluating hiring teams. Also provides solutions for assessment of candidates by assigning scores to candidates based on performance, and track applicants. Other features include integration with ATS and HR systems, emails to candidates, interview scheduling, candidate referral, candidate pooling and predictive analytics on questions. Clientele includes Penguin Random House, 2020 Delivery, upReach, Centre for Public Impact and others.
Be Applied offers Applied's ATS, Skills-based Assessments, and Job Description Analysis Tool.
Be Applied has 8 investors. Key investors include Phenom, Skip Capital, Blackbird Ventures, Angel Academe, and Impact Generation Partners.
Be Applied operates through Be Applied Limited.
Yes. Be Applied was acquired by Phenom in February 2026.
The website of Be Applied receives about 282 thousand visits a month and ranks #144,678 among all websites worldwide.