About Be Applied
Be Applied is a company based in London (United Kingdom) founded in 2015 by Richard Marr and Kate Glazebrook was acquired by Phenom in February 2026.. Be Applied has raised $2.41 million across 2 funding rounds from investors including Phenom, Skip Capital and Blackbird Ventures. The company has 26 employees as of March 31, 2022. Be Applied offers products and services including Applied's ATS, Skills-based Assessments, and Job Description Analysis Tool. Be Applied operates in a competitive market with competitors including Cangrade, Bryq, Diversely, Equalture and Praice, among others.
- Headquarter London, United Kingdom
- Employees 26 as on 31 Mar, 2022
- Founders Richard Marr, Kate Glazebrook
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Be Applied Limited
- Date of Incorporation 16 May, 2016
- Jurisdiction LONDON, ENGLAND
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Products & Services of Be Applied
Be Applied offers a comprehensive portfolio of products and services, including Applied's ATS, Skills-based Assessments, and Job Description Analysis Tool. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manages talent attraction, assessment, and hiring processes efficiently.
Generates AI-driven tests to identify candidate skills and suitability.
Creates inclusive job descriptions to attract diverse talent pools.
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Funding Insights of Be Applied
Be Applied has successfully raised a total of $2.41M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.98 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $2.0M
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First Round
First Round
(08 Nov 2017)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2018 | Amount | Seed - Be Applied | Valuation | Blackbird Ventures | |
| Nov, 2017 | Amount | Seed - Be Applied | Valuation | Nesta Impact Investments |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Be Applied
Be Applied has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Phenom, Skip Capital and Blackbird Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech-focused VC firm primarily investing in early to late-stage startups
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Founded Year | Domain | Location | |
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Investments are made in seed, early, and later-stage tech companies.
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Founded Year | Domain | Location | |
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Angel Academe is focused on supporting female founders through investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Be Applied
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Be Applied
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Be Applied Comparisons
Competitors of Be Applied
Be Applied operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cangrade, Bryq, Diversely, Equalture and Praice, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Employee success is predicted through web-based candidate assessments.
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Cloud-based applicant tracking and candidate screening platform is provided.
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AI-driven workplace monitoring platform is provided by Diversely.
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| domain | founded_year | HQ Location |
Diversity recruitment is enabled by a cloud-based AI assessment platform.
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| domain | founded_year | HQ Location |
Candidates are screened via behavioral profiling metrics to minimize biases.
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| domain | founded_year | HQ Location |
AI-based recruitment platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Be Applied
Frequently Asked Questions about Be Applied
When was Be Applied founded?
Be Applied was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Where is Be Applied located?
Be Applied is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Be Applied?
Kate Glazebrook is the current CEO of Be Applied. They have also founded this company.
Is Be Applied a funded company?
Be Applied is a funded company, having raised a total of $2.41M across 2 funding rounds to date. The company's 1st funding round was a Seed of $434.07K, raised on Nov 08, 2017.
How many employees does Be Applied have?
As of Mar 31, 2022, the latest employee count at Be Applied is 26.
What does Be Applied do?
Applied is an employee recruitment platform for businesses. It enables users to create bias-free job descriptions using machine learning algorithm, automatically send feedback to employees, analytics and reporting on the diversity of job applications and evaluating hiring teams. Also provides solutions for assessment of candidates by assigning scores to candidates based on performance, and track applicants. Other features include integration with ATS and HR systems, emails to candidates, interview scheduling, candidate referral, candidate pooling and predictive analytics on questions. Clientele includes Penguin Random House, 2020 Delivery, upReach, Centre for Public Impact and others.
Who are the top competitors of Be Applied?
What products or services does Be Applied offer?
Be Applied offers Applied's ATS, Skills-based Assessments, and Job Description Analysis Tool.
Who are Be Applied's investors?
Be Applied has 8 investors. Key investors include Phenom, Skip Capital, Blackbird Ventures, Angel Academe, and Impact Generation Partners.