Be Applied

London, United Kingdom Founded: 2015 • Age: 11 yrs Acquired By Phenom
Employee recruitment platform enabling bias-free hiring and analytics.
Annual revenue - Latest available
Total funding $2.4M 2 rounds
Employees 26 Tracked headcount
Investors 8 Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About Be Applied

Be Applied is a company based in London (United Kingdom) founded in 2015 by Richard Marr and Kate Glazebrook was acquired by Phenom in February 2026. Be Applied has raised $2.41 million across 2 funding rounds from investors including Phenom, Skip Capital and Blackbird Ventures. The company has 26 employees as of March 31, 2022. Be Applied offers products and services including Applied's ATS, Skills-based Assessments, and Job Description Analysis Tool. Be Applied operates in a competitive market with competitors including Cangrade, Bryq, Diversely, Equalture and Praice, among others.

  • Headquarter London, United Kingdom
  • Employees 26 as on 31 Mar, 2022
  • Founders Richard Marr, Kate Glazebrook
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Be Applied Limited
  • Date of Incorporation 16 May, 2016
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $2.41 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.98 M (USD), Seed

    Oct 17, 2018

  • Investors
    Phenom

    & 7 more

  • Employee Count
    26

    as on Mar 31, 2022

  • Acquired by
    Phenom

    (Feb 10, 2026)

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Products & Services of Be Applied

Be Applied offers a comprehensive portfolio of products and services, including Applied's ATS, Skills-based Assessments, and Job Description Analysis Tool.

Product name locked
Category locked
Primary

Manages talent attraction, assessment, and hiring processes efficiently.

Product name locked
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Generates AI-driven tests to identify candidate skills and suitability.

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Creates inclusive job descriptions to attract diverse talent pools.

People of Be Applied

Headcount 10-50
Employee Profiles 8
Board Members and Advisors 9
Employee Profiles
People
Rebekah Burke
Software Engineer
People
Hew Ingram
Head of Engineering
People
Khyati Sundaram
CEO & Chair
People
Demetre Constantopoulos
Head Of Finance And Operations

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Board Members and Advisors
people
Adam Milgrom
Advisor
people
Kim Jackson
Advisor
people
Nick Crocker
Advisor
people
Rachel Yang
Advisor

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Funding Insights of Be Applied

Be Applied has successfully raised a total of $2.41M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.98 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Be Applied

Be Applied has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Phenom, Skip Capital and Blackbird Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Tech-focused VC firm primarily investing in early to late-stage startups
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Investments are made in seed, early, and later-stage tech companies.
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Angel Academe is focused on supporting female founders through investments.
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Investments & Acquisitions by Be Applied

Investments
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Investment portfolio details for Be Applied

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Financial Statements - Be Applied

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Detailed financials for Be Applied

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Be Applied Comparisons

Be Applied Primary company
Description
Employee recruitment platform enabling bias-free hiring and ...
Location
London, United Kingdom
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
26
As of 2022
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Peer comparison for Be Applied

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Competitors of Be Applied

Be Applied operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cangrade, Bryq, Diversely, Equalture and Praice, among others.

Company Name Domain Founded year HQ Location Description
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Employee success is predicted through web-based candidate assessments.
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Cloud-based applicant tracking and candidate screening platform is provided.
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AI-driven workplace monitoring platform is provided by Diversely.
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Diversity recruitment is enabled by a cloud-based AI assessment platform.
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Candidates are screened via behavioral profiling metrics to minimize biases.
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AI-based recruitment platform
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Detailed competitors of Be Applied

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Latest news on Be Applied

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Complete news archive for Be Applied

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Frequently Asked Questions about Be Applied

Be Applied was founded in 2015 and raised its 1st funding round 2 years after it was founded.

Be Applied is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Kate Glazebrook is the current CEO of Be Applied. They have also founded this company.

Be Applied is a funded company, having raised a total of $2.41M across 2 funding rounds to date.

As of Mar 31, 2022, the latest employee count at Be Applied is 26.

Applied is an employee recruitment platform for businesses. It enables users to create bias-free job descriptions using machine learning algorithm, automatically send feedback to employees, analytics and reporting on the diversity of job applications and evaluating hiring teams. Also provides solutions for assessment of candidates by assigning scores to candidates based on performance, and track applicants. Other features include integration with ATS and HR systems, emails to candidates, interview scheduling, candidate referral, candidate pooling and predictive analytics on questions. Clientele includes Penguin Random House, 2020 Delivery, upReach, Centre for Public Impact and others.

Be Applied's top competitors include Bryq, Cangrade and Equalture.

Be Applied offers Applied's ATS, Skills-based Assessments, and Job Description Analysis Tool.

Be Applied has 8 investors. Key investors include Phenom, Skip Capital, Blackbird Ventures, Angel Academe, and Impact Generation Partners.

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