About Beautynova
Beautynova is a Consumer company based in Milan (Italy) founded in 2015, and was acquired by PAI Partners in March 2024. Innovative hair products and formulation advice are provided to professionals. Beautynova offers products and services including DEPOT® NO. 509 BEARD SCRUB, MILK_SHAKE® Lifestyling Line, and Z.ONE CONCEPT™ Training Programs. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Hair Care and Multi-Category. Its legal entity is BeautyNova S.p.A. Its competitors include Shampora, Screen Hair Care and I Love Riccio; 1 of its 3 listed competitors has raised funding.
Company details
Beautynova was established in 2015 in Milan, Italy, within the haircare sector. Advanced know-how is delivered to professionals through the development of hair products. Guidance is extended on formulations, product selection, and the introduction of new hair care lines. Partnerships are formed with hair care companies to support operational needs in the industry.
- Headquarters Milan, Italy
- Stage Acquired
- SectorsConsumer
- Website beautynova.com
- Acquired by PAI Partners (Mar 2024)
- Legal Name Beautynova S.P.A.
- Investors
- Acquired byPAI Partners
(Mar 2024)
Products & Services of Beautynova
Beautynova offers a comprehensive portfolio of products and services, including DEPOT® NO. 509 BEARD SCRUB, MILK_SHAKE® Lifestyling Line, and Z.ONE CONCEPT™ Training Programs.
Purifies and hydrates skin under beard while maintaining natural balance.
Creates natural to structured looks for everyday glamour.
Supports hairdressers through seminars and professional workshops.
Investors in Beautynova
Beautynova has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include PAI Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments in market-leading companies across global sectors. | paipartners.com |
Investor details for Beautynova
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- Complete investor list
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Timeline of Beautynova
2 dated milestones of Beautynova across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Beautynova is founded.
- Exit Acquired by PAI Partners.
Competitors of Beautynova
Beautynova has 3 listed competitors in our database, 1 of them funded. They include Shampora, Screen Hair Care and I Love Riccio.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shampora.it | 2017 | Pomezia, Italy | $3.99M | Hair care products are offered by an internet-first brand. | ||
| screenhaircare.com | 2010 | Milan, Italy | Brand of hair care products | |||
| ilovericcio.com | 2022 | Milan, Italy | Online platform offering a wide range of products and treatments for curly hair. |
Detailed competitors of Beautynova
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Web traffic of Beautynova
The website of Beautynova (beautynova.com) receives about 2.8K visits a month.
- Monthly visits2.8K
▼ 11.7% vs previous month
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Related news about Beautynova
Complete news archive for Beautynova
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Frequently Asked Questions about Beautynova
Beautynova was founded in 2015.
Beautynova is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.
Beautynova was established in 2015 in Milan, Italy, within the haircare sector. Advanced know-how is delivered to professionals through the development of hair products. Guidance is extended on formulations, product selection, and the introduction of new hair care lines. Partnerships are formed with hair care companies to support operational needs in the industry.
Beautynova's top competitors include Shampora, Screen Hair Care and I Love Riccio.
Beautynova offers DEPOT® NO. 509 BEARD SCRUB, MILK_SHAKE® Lifestyling Line, and Z.ONE CONCEPT™ Training Programs.
Beautynova has 1 investor. Key investors include PAI Partners.
Beautynova operates through Beautynova S.P.A..
Yes. Beautynova was acquired by PAI Partners in March 2024.

