Beautynova

Milan, Italy Founded: 2015 • Age: 11 yrs Acquired By PAI Partners
Innovative hair products and formulation advice are provided to professionals.

About Beautynova

Beautynova is a Consumer company based in Milan (Italy) founded in 2015, and was acquired by PAI Partners in March 2024. Innovative hair products and formulation advice are provided to professionals. Beautynova offers products and services including DEPOT® NO. 509 BEARD SCRUB, MILK_SHAKE® Lifestyling Line, and Z.ONE CONCEPT™ Training Programs. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Hair Care and Multi-Category. Its legal entity is BeautyNova S.p.A. Its competitors include Shampora, Screen Hair Care and I Love Riccio; 1 of its 3 listed competitors has raised funding.

Company details

Beautynova was established in 2015 in Milan, Italy, within the haircare sector. Advanced know-how is delivered to professionals through the development of hair products. Guidance is extended on formulations, product selection, and the introduction of new hair care lines. Partnerships are formed with hair care companies to support operational needs in the industry.

  • Headquarters Milan, Italy
  • Stage Acquired
  • Sectors
    Consumer
  • Website beautynova.com
  • Acquired by PAI Partners (Mar 2024)
  • Legal Name Beautynova S.P.A.
Key Metrics

Products & Services of Beautynova

Beautynova offers a comprehensive portfolio of products and services, including DEPOT® NO. 509 BEARD SCRUB, MILK_SHAKE® Lifestyling Line, and Z.ONE CONCEPT™ Training Programs.

DEPOT® NO. 509 BEARD SCRUB
Hair Care Product

Purifies and hydrates skin under beard while maintaining natural balance.

MILK_SHAKE® Lifestyling Line
Hair Styling Product

Creates natural to structured looks for everyday glamour.

Z.ONE CONCEPT™ Training Programs
Educational Service

Supports hairdressers through seminars and professional workshops.

Investors in Beautynova

Beautynova has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include PAI Partners.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Private equity investments in market-leading companies across global sectors.
paipartners.com
Premium access

Investor details for Beautynova

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Beautynova

2 dated milestones of Beautynova across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded Beautynova is founded.
  2. Exit Acquired by PAI Partners.

Competitors of Beautynova

Beautynova has 3 listed competitors in our database, 1 of them funded. They include Shampora, Screen Hair Care and I Love Riccio.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
shampora.it2017Pomezia, Italy$3.99M
Hair care products are offered by an internet-first brand.
screenhaircare.com2010Milan, Italy
Brand of hair care products
ilovericcio.com2022Milan, Italy
Online platform offering a wide range of products and treatments for curly hair.
Premium access

Detailed competitors of Beautynova

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Beautynova

The website of Beautynova (beautynova.com) receives about 2.8K visits a month.

  • Monthly visits
    2.8K

    ▼ 11.7% vs previous month

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • âś“
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • âś“
    Full access to every database India & global coverage, advanced filters and rich profile details
  • âś“
    Always-on access from your team account Single premium plan for everything you see on the portal

Related news about Beautynova

Premium access

Complete news archive for Beautynova

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Beautynova

Beautynova was founded in 2015.

Beautynova is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.

Beautynova was established in 2015 in Milan, Italy, within the haircare sector. Advanced know-how is delivered to professionals through the development of hair products. Guidance is extended on formulations, product selection, and the introduction of new hair care lines. Partnerships are formed with hair care companies to support operational needs in the industry.

Beautynova's top competitors include Shampora, Screen Hair Care and I Love Riccio.

Beautynova offers DEPOT® NO. 509 BEARD SCRUB, MILK_SHAKE® Lifestyling Line, and Z.ONE CONCEPT™ Training Programs.

Beautynova has 1 investor. Key investors include PAI Partners.

Beautynova operates through Beautynova S.P.A..

Yes. Beautynova was acquired by PAI Partners in March 2024.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available