About Because Its Better
Because Its Better is a company based in Ridgefield (United States) founded in 2017. It operates as a B2C, and D2C. Because Its Better offers products and services including Better Kibble for Dogs, Better Kibble for Cats, Treats for Dogs, Functional Toppers, and Treats for Cats.
- Headquarter Ridgefield, United States
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Sectors
Consumer
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Phone
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Website
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Annual Revenue
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Net Profit
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Latest Funding Round
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Investors
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Products & Services of Because Its Better
Because Its Better offers a comprehensive portfolio of products and services, including Better Kibble for Dogs, Better Kibble for Cats, Treats for Dogs, Functional Toppers, and Treats for Cats. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Ultra-premium semi-moist dog food with real meat and nutrients.
High-quality semi-moist cat food made with real ingredients.
Functional treats designed for dog health and nutrition.
Add-ons to enhance pet food with additional nutrients.
Functional treats for cat wellness and flavor.
Funding Insights of Because Its Better
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Because Its Better
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Because Its Better
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Because Its Better Comparisons
Competitors of Because Its Better
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Because Its Better
When was Because Its Better founded?
Because Its Better was founded in 2017.
Where is Because Its Better located?
Because Its Better is headquartered in Ridgefield, United States.
What does Because Its Better do?
Because Its Better specializes in ultra-premium, semi-moist kibble and related products for pets, using real meat as the primary ingredient and slow-baking at low temperatures to preserve nutrients. The company sells these items nationwide in grocery stores and online, targeting pet parents who prioritize healthy, affordable options. It emphasizes sustainability and human-grade ingredients, making it a convenient alternative to traditional dry or frozen pet foods.
What products or services does Because Its Better offer?
Because Its Better offers Better Kibble for Dogs, Better Kibble for Cats, Treats for Dogs, Functional Toppers, and Treats for Cats.