Because Market

Redwood City, United States Founded: 2017 • Age: 9 yrs
Incontinence products including adult diapers are supplied via online platform.

About Because Market

Because Market is a company based in Redwood City (United States) founded in 2017.. Because Market has raised $35 million across 1 funding round from investors including Khosla Ventures, 7GC & Co and Index Ventures. The company has 32 employees as of December 31, 2024. Because Market offers products and services including Bladder Protection, Personal Care, Supplements, and Rollators.

  • Headquarter Redwood City, United States
  • Employees 32 as on 31 Dec, 2024
  • Sectors
    Consumer
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Portofino Labs, Inc.
Operational Areas
Consumer → Beauty, Personal & Household Care
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $35 M (USD)

    in 1 rounds

  • Latest Funding Round
    $35 M (USD), Series B

    Nov 29, 2024

  • Investors
  • Employee Count
    32

    as on Dec 31, 2024

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Products & Services of Because Market

Because Market offers a comprehensive portfolio of products and services, including Bladder Protection, Personal Care, Supplements, and Rollators. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Products for managing bladder leaks and protection.

Wipes and skincare for daily disposal and odor control.

Nutritional supplements for health enhancement.

Mobility devices to assist with movement and independence.

People of Because Market
Headcount 50-200
Employee Profiles 16
Employee Profiles
People
Vivian Bastos
VP Brand & Merchandising
People
Kara Renee Miller, MS
Brand Marketing Associate
People
Aditya Guntumadugu
Senior Operations Manager
People
Alexi Suvacioglu
CEO | Co-Founder | Board Member

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Funding Insights of Because Market

Because Market has successfully raised a total of $35M through 1 strategic funding round. The most recent funding activity was a Series B round of $35 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series B — $35.0M
  • First Round

    (29 Nov 2024)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2024 Amount Series B - Because Market Valuation 7GC
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Because Market

Because Market has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Khosla Ventures, 7GC & Co and Index Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment services are offered by 7GC & Co to clients.
Founded Year Domain Location
Early-stage startups are funded by this venture capital firm.
Founded Year Domain Location
Venture capital investments in technology startups and entrepreneurs.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Because Market

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Because Market

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Because Market Comparisons

Employees
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Competitors of Because Market

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Because Market

Frequently Asked Questions about Because Market

When was Because Market founded?

Because Market was founded in 2017 and raised its 1st funding round 7 years after it was founded.

Where is Because Market located?

Because Market is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.

Is Because Market a funded company?

Because Market is a funded company, having raised a total of $35M across 1 funding round to date. The company's 1st funding round was a Series B of $35M, raised on Nov 29, 2024.

How many employees does Because Market have?

As of Dec 31, 2024, the latest employee count at Because Market is 32.

What does Because Market do?

Because Market was established in 2017 in Redwood City, United States, within the health and consumer goods sector. Incontinence products are distributed through an internet-based model. Deliveries are customized according to client responses on a fit quiz. Free trial packs are offered to verify product suitability. Monthly shipments of these treatment items are arranged for ongoing needs. Operations focus on direct-to-consumer service in the United States.

What products or services does Because Market offer?

Because Market offers Bladder Protection, Personal Care, Supplements, and Rollators.

Who are Because Market's investors?

Because Market has 3 investors. Key investors include Khosla Ventures, 7GC & Co, and Index Ventures.

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