About BECO
BECO is a Retail company based in Mumbai (India) founded in 2018 by Anuj Ruia, Aditya Ruia, and Akshay Varma. Eco-friendly home, kitchen, and personal care products are provided online. It operates in the Retail and Consumer sectors. BECO has raised $14 million across 4 funding rounds from investors including Angel List, Wellfound and LetsVenture. The company has 84 employees. BECO was last valued at $18.81 million in July 2024. Its website letsbeco.com draws about 97 thousand monthly visits. Its Indian entity Kwick Living (I) Private Limited reported revenue of ₹111 Cr. BECO offers products and services including Reusable Bamboo Kitchen Towel, Natural Floor Cleaner, Compostable Garbage Bags, Natural Dishwash Liquid, and Bamboo Facial Tissues. Its focus areas include Home Care E-Commerce, Multi Category, Natural and Internet First Brand. Its competitors include Happi Planet, BubbleNutWash and Cleevo; 3 of its 3 listed competitors have raised funding.
Company details
BECO was founded in 2018 and is headquartered in Mumbai, India. Operations focus on the eco-friendly consumer goods sector as an internet-first brand. Bamboo-based items such as kitchen towels, home cleaners, charcoal toothbrushes, garbage bags, tissues, and organic baking papers are offered. Personal care and household essentials are distributed through the online domain letsbeco.com.
- Headquarters Mumbai, India
- Employees 84
- Founders Anuj Ruia, Aditya Ruia, Akshay Varma
- Stage Minicorn
- SectorsRetailConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website letsbeco.com
- Social LinkedIn Facebook
- Legal Name Kwick Living (I) Private Limited
- Date of Incorporation 01 Mar, 2017
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹111 Cr
FY 2025 · +123% YoY
- Net Loss-₹21.67 Cr
FY 2025 · -20% margin
- EBITDA-₹24.21 Cr
FY 2025 · -22% margin
- Total Equity Funding$14M (USD)
in 4 rounds
- Latest Funding Round$10M (USD), Series A
Jul 2024
- InvestorsAngel List
& 68 more
- Employee Count84
Associated legal entities of BECO
BECO operates through Kwick Living (I) Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Kwick Living (I) Private Limited CIN U52609MH2017PTC291864 | Active | 01 Mar 2017 | Mumbai, Maharashtra | ₹111 Cr | 84 | 4 | View details |
Products & Services of BECO
BECO offers a comprehensive portfolio of products and services, including Reusable Bamboo Kitchen Towel, Natural Floor Cleaner, Compostable Garbage Bags, Natural Dishwash Liquid, and Bamboo Facial Tissues.
Eco-friendly towel for reusable kitchen cleaning purposes.
Liquid cleaner made from natural ingredients for floor maintenance.
Biodegradable bags designed for eco-friendly waste disposal.
Non-toxic liquid for effective dishwashing and grease removal.
Sustainable tissues made from bamboo for daily hygiene use.
Moist wipes with aloe for gentle skin cleaning and refreshment.
Funding Insights of BECO
BECO has successfully raised a total of $14M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14M
- Total Rounds 4
- Last Round Series A — $10M
- First Round $543,289
(Apr 2021)
- Investors Count 69
All 4 funding rounds of BECO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | $10M | Series A | $18.81M | Tanglin Venture Partners | |
| Nov 2023 | $456,608 | Series A | $10.87M | Rukam Capital | – |
| Aug 2022 | $3M | Series A | $••••• | Rukam Capital, Better Capital | |
| Apr 2021 | $543,289 | Seed | $••••• | Climate Angels, Wellfound |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2024 | $18.81M | •••••••• |
| Nov 2023 | $10.87M | •••••••• |
| Aug 2022 | $••••• | •••••••• |
| Apr 2021 | $••••• | •••••••• |
Full valuation and stage history of BECO
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $18.81M (Jul 2024). 69 investors in total: 25 institutional and 44 angel.
Investors in BECO
BECO has secured backing from 69 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Angel List, Wellfound and LetsVenture.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investment in consumer brands, focusing on bold ideas and founders. | 2019 | rukamcapital.com | Delhi, India | |
Early-stage companies are invested in by Better Capital. | bettercapital.vc | Santa Clara, United States | ||
Investments are made in early-stage companies by Titan Capital. | titancapital.vc | Gurugram, India | ||
Venture capital firm focused on early stage companies | kpfoventures.com | Mumbai, India | ||
Climate tech companies are funded via specialized angel networks. | climateangels.in | Gurugram, India | ||
Climate innovation network building, startup support, and investment facilitation in environmental sectors. | 2017 | gomassive.in | Noida, India | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Independent VC firm | tanglinvp.com | Singapore, Singapore | ||
Investment in technology-enabled enterprises is facilitated by Inoventures. | inoventures.in | Mumbai, India | ||
| intersectionventures.vc |
Investor details for BECO
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Board of directors of Kwick Living (I) Private Limited (BECO)
Kwick Living (I) Private Limited is the primary company behind BECO. The board of Kwick Living (I) Private Limited currently have 4 directors; the longest-serving is Aditya Sanjay Ruia, appointed in 2017.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Aditya Sanjay Ruia DIN 06986108 | Director | 01 Mar 2017 | 9 yrs 7 mo | Kwick Living (I) Private Limited |
| Anuj Surendra Ruia DIN 06986175 | Director | 01 Mar 2017 | 9 yrs 7 mo | Kwick Living (I) Private Limited |
| Akshaykumar Anilkumar Varma DIN 07474209 | Director | 29 Aug 2018 | 8 yrs 1 mo | Kwick Living (I) Private Limited |
| Shiv Kapoor DIN 07401535 | Nominee Director | 25 Apr 2025 | 1 yr 5 mo | Kwick Living (I) Private Limited |
People of BECO
3 people are tracked at BECO (3 in leadership); the tracked headcount is 84.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
Akshay Varma | Co-Founder | Leadership |
Complete people profiles for BECO
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Financials of BECO
Figures of Kwick Living (I) Private Limited, the primary company behind BECO, for FY 2025. Revenue was ₹111 Cr (+123% year on year). Net loss was -₹21.67 Cr (-20% margin). EBITDA was -₹24.21 Cr (-22% margin). Revenue has grown at a compounded annual rate of +120% over three years.
- ₹111 CrRevenue · FY 2025 · +123% YoY
- -₹21.67 CrNet loss · -20% margin
- -₹24.21 CrEBITDA · -22% margin
- ₹3.7 LakhPaid-up capital
- 84Employees (provident fund records)
- +120%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Kwick Living (I) Private Limited are on its company page.
Detailed financial statements for BECO
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of BECO
4 dated milestones of BECO across 6 years, from founding to its latest funding, stage changes and deals.
- Founded BECO is founded.
- Funding First funding round of $543K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $10.0M.
Competitors of BECO
BECO has 3 listed competitors in our database, 3 of them funded. They include Happi Planet, BubbleNutWash and Cleevo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| happi-planet.com | 2021 | Mumbai, India | $3.17M | 10 | Eco-friendly home cleaners are supplied by Happi Planet. | |
| bubblenutwash.com | 2015 | Bengaluru, India | $102,437 | Laundry detergents and cleaning products are made from soapnuts. | ||
| getcleevo.com | 2023 | Nashik, India | $1.2M | Eco-friendly natural home cleaning products are sold online. |
Detailed competitors of BECO
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Web traffic of BECO
The website of BECO (letsbeco.com) receives about 96.5K visits a month and ranks #474,556 among all websites worldwide, #3,649 in Restaurants and Delivery.
- Monthly visits96.5K
▲ 18.3% vs previous month
- Unique visitors43.2K
per month
- Global rank#474,556
among all websites
- Category rank#3,649
Food and Drink · Restaurants and Delivery
- Bounce rate58%
- Pages per visit1.8
- Average visit1 min 59 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with BECO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| herbalstrategi.com | 100% | 13.9K | #1,912,981 | View details | |
bbassets.com | bbassets.com | 93% | #1,239,396 | – | |
| uclean.in | 93% | 35.3K | #952,521 | View details | |
| mysurusandal.co.in | 93% | 19.7K | #1,087,610 | View details | |
naturbag.com | naturbag.com | 56% | #4,576,018 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for BECO
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Top companies in Food & Grocery Retail
3 companies that operate in the same segment as BECO (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.52 M | 11,913 |
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Related news about Beco
Complete news archive for BECO
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Articles about BECO on our blog
Frequently Asked Questions about BECO
BECO was founded in 2018 and raised its 1st funding round 3 years after it was founded.
BECO is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
BECO is a funded company, having raised a total of $14M across 4 funding rounds to date. The company's 1st funding round was a Seed of $543.29K, raised on Apr 2021.
BECO has 84 employees.
The primary company behind BECO, Kwick Living (I) Private Limited, reported revenue of ₹111 Cr for FY 2025, up 123% year on year.
BECO was founded in 2018 and is headquartered in Mumbai, India. Operations focus on the eco-friendly consumer goods sector as an internet-first brand. Bamboo-based items such as kitchen towels, home cleaners, charcoal toothbrushes, garbage bags, tissues, and organic baking papers are offered. Personal care and household essentials are distributed through the online domain letsbeco.com.
BECO's top competitors include Cleevo, Happi Planet and BubbleNutWash.
BECO offers Reusable Bamboo Kitchen Towel, Natural Floor Cleaner, Compostable Garbage Bags, Natural Dishwash Liquid, and 2 more products and services.
BECO has 69 investors. Key investors include Angel List, Wellfound, LetsVenture, Koenig Solutions, and Kolte Patil Developers.
The valuation of BECO is $18.81M as of Jul 2024.
BECO operates through Kwick Living (I) Private Limited.
The legal entities of BECO currently have 4 directors, including Aditya Sanjay Ruia, Anuj Surendra Ruia, Akshaykumar Anilkumar Varma and others.