Behaviour Lab

London, United Kingdom Founded: 2018 • Age: 8 yrs
Diversified asset management services are provided by Behaviour Lab.
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About Behaviour Lab

Behaviour Lab is a company based in London (United Kingdom) founded in 2018 by Magdalena Smith.. Behaviour Lab has raised $761.91 thousand across 2 funding rounds. The company has 2 employees as of September 30, 2016. Behaviour Lab offers products and services including Polygon and Vertex. Behaviour Lab operates in a competitive market with competitors including Gen II Fund Services, Cobalt, Fundr, Rundit and Hissa, among others.

  • Headquarter London, United Kingdom
  • Employees 2 as on 30 Sep, 2016
  • Founders Magdalena Smith
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Behaviourlab Limited
  • Date of Incorporation 11 Dec, 2018
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $761.91 K (USD)

    in 2 rounds

  • Latest Funding Round
    $553.23 K (USD), Seed

    Feb 25, 2021

  • Investors
  • Employee Count
    2

    as on Sep 30, 2016

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Products & Services of Behaviour Lab

Behaviour Lab offers a comprehensive portfolio of products and services, including Polygon and Vertex. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Web-based tool for analyzing equity investment decisions and biases.

Platform for unbiased investment decisions across asset classes.

People of Behaviour Lab
Headcount 1-10
Employee Profiles 8
Employee Profiles
People
Nick Hoffman
COO, Board Member
People
Calin Coman-Enescu, CFA
Head Of Operations & Finance
People
Magdalena Smith
Founder and CEO
People
Anran W. (Echo)
Ux/ui Designer

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Funding Insights of Behaviour Lab

Behaviour Lab has successfully raised a total of $761.91K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $553.23 thousand completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $553,231
  • First Round

    (15 Feb 2021)

  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2021 Amount Seed - Behaviour Lab Valuation

investors

Feb, 2021 Amount Seed - Behaviour Lab Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by Behaviour Lab

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Behaviour Lab

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Behaviour Lab Comparisons

Employees
+
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Competitors of Behaviour Lab

Behaviour Lab operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Gen II Fund Services, Cobalt, Fundr, Rundit and Hissa, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Private equity fund administration services are provided with technology optimization.
domain founded_year HQ Location
Public data on PE/VC firms and activities is tracked.
domain founded_year HQ Location
Fundraising platform for startups and corporates
domain founded_year HQ Location
Portfolio management solutions are provided for private investors.
domain founded_year HQ Location
Equity management is streamlined via Hissa's software platform for stakeholders.
domain founded_year HQ Location
Portfolio management tools are offered for impact investing in start-ups.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Behaviour Lab

Frequently Asked Questions about Behaviour Lab

When was Behaviour Lab founded?

Behaviour Lab was founded in 2018 and raised its 1st funding round 3 years after it was founded.

Where is Behaviour Lab located?

Behaviour Lab is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Behaviour Lab?

Magdalena Smith is the current CEO of Behaviour Lab. They have also founded this company.

Is Behaviour Lab a funded company?

Behaviour Lab is a funded company, having raised a total of $761.91K across 2 funding rounds to date. The company's 1st funding round was a Seed of $208.68K, raised on Feb 15, 2021.

How many employees does Behaviour Lab have?

As of Sep 30, 2016, the latest employee count at Behaviour Lab is 2.

What does Behaviour Lab do?

Behaviour Lab was established in 2018 in London, United Kingdom, as a diversified asset management firm. Operations are centered on managing various asset classes for clients in the financial sector. Services encompass investment strategies and portfolio oversight, led by founder and CEO Magdalena Smith. The firm maintains a presence in the UK, focusing on structured asset allocation and risk management practices.

Who are the top competitors of Behaviour Lab?

Behaviour Lab's top competitors include Gen II Fund Services, Hissa and Cobalt.

What products or services does Behaviour Lab offer?

Behaviour Lab offers Polygon and Vertex.

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