About Beintoo
Beintoo is a Technology company based in Milan (Italy) founded in 2011. Platform offering location intelligence software to enterprises. It operates in the Technology and Media & Entertainment sectors. Beintoo has raised $7 million across 2 funding rounds from investors including TLcom Capital Partners and Innogest Capital. Beintoo offers products and services including Audience & Media Planning, Media & Advertising Solutions, Post Campaign Analysis, and Publishers Solutions. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Multi-channel.
Company details
A platform focused on location intelligence software was established by Beintoo in 2011 in Milan, Italy. Tools are provided to enterprises for interpreting offline customer journeys and optimizing strategies. Store visit trends, dwell times, visit heatmaps by day and time slot, and rankings of top stores are measured. Mobile advertising solutions are also offered within the technology sector.
- Headquarters Milan, Italy
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website beintoo.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$7M (USD)
in 2 rounds
- Latest Funding Round$2M (USD), Series A
Oct 2012
- InvestorsTLcom Capital Partners
& 1 more
Products & Services of Beintoo
Beintoo offers a comprehensive portfolio of products and services, including Audience & Media Planning, Media & Advertising Solutions, Post Campaign Analysis, and Publishers Solutions.
Service for targeted audience and media strategy development.
Solutions for digital campaigns and rich media formats.
Tools for evaluating and optimizing advertising performance.
Platforms for publisher data and advertising integration.
Funding Insights of Beintoo
Beintoo has successfully raised a total of $7M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7M
- Total Rounds 2
- Last Round Series A — $2M
- First Round $5M
(Jun 2012)
- Investors Count 2
All 2 funding rounds of Beintoo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2012 | $2M | Series A | – | – | |
| Jun 2012 | $5M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Beintoo
Beintoo has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include TLcom Capital Partners and Innogest Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech & offline focused early & growth stage VC firm investing in Europe, Asia & the US | tlcomcapital.com | Nairobi, Kenya | ||
VC firm investing in seed and early stage companies in Italy | innogestcapital.com | Milan, Italy |
Investor details for Beintoo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Beintoo
4 people are tracked at Beintoo (4 in leadership).
| Name | Role | Group |
|---|---|---|
Francesco Lancellotti | Client Director | Leadership |
Andrea Campana | CEO | Leadership |
Cosimo Sgura | Director Of Advertising Operations | Leadership |
Chiara Blanco | Head Of Media Optimisation | Leadership |
Complete people profiles for Beintoo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Beintoo
3 dated milestones of Beintoo across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Beintoo is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series A, of $2.0M.
Web traffic of Beintoo
The website of Beintoo (beintoo.com) receives about 2.1K visits a month and ranks #1,452,339 among all websites worldwide, #6,493 in Marketing and Advertising.
- Monthly visits2.1K
▼ 90.6% vs previous month
- Unique visitors9.5K
per month
- Global rank#1,452,339
among all websites
- Category rank#6,493
Business and Consumer Services · Marketing and Advertising
- Bounce rate38%
- Pages per visit1.2
- Average visit1 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Beintoo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| doo.net | 100% | 147.3K | #375,494 | View details | |
kiip.me | kiip.me | 100% | – | ||
elgamificator.com | elgamificator.com | 83% | – | ||
letsrebold.com | letsrebold.com | 80% | #1,051,452 | – | |
| antevenio.com | 78% | 48.4K | #791,333 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Beintoo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Beintoo
Beintoo was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Beintoo is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.
Beintoo is a funded company, having raised a total of $7M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Jun 2012.
A platform focused on location intelligence software was established by Beintoo in 2011 in Milan, Italy. Tools are provided to enterprises for interpreting offline customer journeys and optimizing strategies. Store visit trends, dwell times, visit heatmaps by day and time slot, and rankings of top stores are measured. Mobile advertising solutions are also offered within the technology sector.
Beintoo offers Audience & Media Planning, Media & Advertising Solutions, Post Campaign Analysis, and Publishers Solutions.
Beintoo has 2 investors. Key investors include TLcom Capital Partners, and Innogest Capital.