About Belay Advisory
Belay Advisory is a Business Services company based in Edmonton (Canada) founded in 1989 by John Goode and Peter Liden, and was acquired by Navacord in July 2023. Business strategy, advisory, financial, and consulting services are provided. Belay Advisory offers products and services including Benefits Consulting and Wealth Advisory. Its focus areas include Management Consulting Services and Horizontal.
Company details
Belay Advisory was established in 1989 in Edmonton, Canada, by co-founders John Goode and Peter Liden. Consulting services in business strategy, financial advisory, and related areas are offered to clients. Operations are based in Canada, with a focus on supporting organizational needs through expert guidance in strategy and finance. The firm serves various sectors from its Edmonton headquarters.
Products & Services of Belay Advisory
Belay Advisory offers a comprehensive portfolio of products and services, including Benefits Consulting and Wealth Advisory.
Assists companies in attracting and retaining talent through benefits strategies.
Offers advice on wealth protection and estate planning for individuals.
Investors in Belay Advisory
Belay Advisory has secured backing from 1 investor. Prominent investors backing the company include Navacord.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Insurance brokerage services are provided across Canada by Navacord. | 2014 | navacord.com | Mississauga, Canada |
Investor details for Belay Advisory
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Belay Advisory
2 people are tracked at Belay Advisory (2 in leadership).
| Name | Role | Group |
|---|---|---|
John Goode | Co-Founder & Partner | Leadership |
Peter Liden | Co-Founder & Partner | Leadership |
Complete people profiles for Belay Advisory
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Belay Advisory
2 dated milestones of Belay Advisory across 34 years, from founding to its latest funding, stage changes and deals.
- Founded Belay Advisory is founded.
- Exit Acquired by Navacord.
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Frequently Asked Questions about Belay Advisory
Belay Advisory was founded in 1989.
Belay Advisory is headquartered in Edmonton, Canada. It is registered at Edmonton, Alberta, Canada.
Belay Advisory was established in 1989 in Edmonton, Canada, by co-founders John Goode and Peter Liden. Consulting services in business strategy, financial advisory, and related areas are offered to clients. Operations are based in Canada, with a focus on supporting organizational needs through expert guidance in strategy and finance. The firm serves various sectors from its Edmonton headquarters.
Belay Advisory offers Benefits Consulting and Wealth Advisory.
Belay Advisory has 1 investor. Key investors include Navacord.
Yes. Belay Advisory was acquired by Navacord in July 2023.