About Belay Advisory
Belay Advisory is a company based in Edmonton (Canada) founded in 1989 by John Goode and Peter Liden was acquired by Navacord in July 2023.. Belay Advisory offers products and services including Benefits Consulting and Wealth Advisory. Belay Advisory operates in a competitive market with competitors including Booz Allen Hamilton, Siemens, KPMG, Capgemini and Cognizant, among others.
- Headquarter Edmonton, Canada
- Founders John Goode, Peter Liden
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Sectors
Business Services
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Email
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Phone
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Website
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Social
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Products & Services of Belay Advisory
Belay Advisory offers a comprehensive portfolio of products and services, including Benefits Consulting and Wealth Advisory. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Assists companies in attracting and retaining talent through benefits strategies.
Offers advice on wealth protection and estate planning for individuals.
Funding Insights of Belay Advisory
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Belay Advisory
Belay Advisory has secured backing from 1 investor. Prominent investors backing the company include Navacord. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Insurance brokerage services are provided across Canada by Navacord.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Belay Advisory
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Belay Advisory
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Belay Advisory Comparisons
Competitors of Belay Advisory
Belay Advisory operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Booz Allen Hamilton, Siemens, KPMG, Capgemini and Cognizant, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Analytics, cybersecurity, and digital transformation services are provided.
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Industrial software is developed for automation, electrification, and digitalization solutions.
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Audit, tax, accounting, strategy, and financial advisory services are provided.
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Cloud management, business consulting, and IT outsourcing services are provided.
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Provider of software development, cloud & data management, and IT consulting services
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Brand and marketing consulting solutions provider
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Belay Advisory
When was Belay Advisory founded?
Belay Advisory was founded in 1989.
Where is Belay Advisory located?
Belay Advisory is headquartered in Edmonton, Canada. It is registered at Edmonton, Alberta, Canada.
What does Belay Advisory do?
Belay Advisory was established in 1989 in Edmonton, Canada, by co-founders John Goode and Peter Liden. Consulting services in business strategy, financial advisory, and related areas are offered to clients. Operations are based in Canada, with a focus on supporting organizational needs through expert guidance in strategy and finance. The firm serves various sectors from its Edmonton headquarters.
Who are the top competitors of Belay Advisory?
Belay Advisory's top competitors include Booz Allen Hamilton, Siemens and Teneo.
What products or services does Belay Advisory offer?
Belay Advisory offers Benefits Consulting and Wealth Advisory.
Who are Belay Advisory's investors?
Belay Advisory has 1 investor. Key investors include Navacord.