Belay Advisory

Edmonton, Canada Founded: 1989 • Age: 37 yrs Acquired By Navacord
Business strategy, advisory, financial, and consulting services are provided.
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About Belay Advisory

Belay Advisory is a company based in Edmonton (Canada) founded in 1989 by John Goode and Peter Liden was acquired by Navacord in July 2023.. Belay Advisory offers products and services including Benefits Consulting and Wealth Advisory. Belay Advisory operates in a competitive market with competitors including Booz Allen Hamilton, Siemens, KPMG, Capgemini and Cognizant, among others.

  • Headquarter Edmonton, Canada
  • Founders John Goode, Peter Liden
  • Sectors
    Business Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Business Services → Professional & Consulting Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Navacord

    (Jul 20, 2023)

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Products & Services of Belay Advisory

Belay Advisory offers a comprehensive portfolio of products and services, including Benefits Consulting and Wealth Advisory. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Assists companies in attracting and retaining talent through benefits strategies.

Offers advice on wealth protection and estate planning for individuals.

Funding Insights of Belay Advisory

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

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Investors in Belay Advisory

Belay Advisory has secured backing from 1 investor. Prominent investors backing the company include Navacord. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Insurance brokerage services are provided across Canada by Navacord.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Belay Advisory

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Belay Advisory

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Belay Advisory Comparisons

Employees
+
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Competitors of Belay Advisory

Belay Advisory operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Booz Allen Hamilton, Siemens, KPMG, Capgemini and Cognizant, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Analytics, cybersecurity, and digital transformation services are provided.
domain founded_year HQ Location
Industrial software is developed for automation, electrification, and digitalization solutions.
domain founded_year HQ Location
Audit, tax, accounting, strategy, and financial advisory services are provided.
domain founded_year HQ Location
Cloud management, business consulting, and IT outsourcing services are provided.
domain founded_year HQ Location
Provider of software development, cloud & data management, and IT consulting services
domain founded_year HQ Location
Brand and marketing consulting solutions provider
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Belay Advisory

Frequently Asked Questions about Belay Advisory

When was Belay Advisory founded?

Belay Advisory was founded in 1989.

Where is Belay Advisory located?

Belay Advisory is headquartered in Edmonton, Canada. It is registered at Edmonton, Alberta, Canada.

What does Belay Advisory do?

Belay Advisory was established in 1989 in Edmonton, Canada, by co-founders John Goode and Peter Liden. Consulting services in business strategy, financial advisory, and related areas are offered to clients. Operations are based in Canada, with a focus on supporting organizational needs through expert guidance in strategy and finance. The firm serves various sectors from its Edmonton headquarters.

Who are the top competitors of Belay Advisory?

Belay Advisory's top competitors include Booz Allen Hamilton, Siemens and Teneo.

What products or services does Belay Advisory offer?

Belay Advisory offers Benefits Consulting and Wealth Advisory.

Who are Belay Advisory's investors?

Belay Advisory has 1 investor. Key investors include Navacord.

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