About Belazy
Belazy is a Retail company based in Pune (India) founded in 2017 by Ajay Shankar and Apoorv Shankar, and was acquired by Ultrahuman in April 2022. A wearable human-machine interface device is being developed. It operates in the Retail and Technology sectors. Its chief executive, as recorded, is Apoorv Shankar. Its Indian entity Lazy Design Private Limited reported revenue of βΉ6.2 Lakh. Belazy offers products and services including Aina AI Engine. Its focus areas include High Tech, Wearable Technology, Smart Clothing and Accessories and Smart Jewelry.
Company details
Belazy was founded in 2017 and is based in Pune, India. Focus is placed on creating a wearable human-machine interface device within the consumer electronics sector. Compatibility with smart devices and external services is incorporated into the design. Launch is anticipated for December 2017. Stealth mode governs operations as of September 2017.
- Headquarters Pune, India
- Founders Ajay Shankar, Apoorv Shankar
- Stage Acquired
- SectorsRetailTechnology
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website belazy.co
- Social LinkedIn
- Acquired by Ultrahuman (Apr 2022)
- Legal Name Lazy Design Private Limited
- Date of Incorporation 19 May, 2017
- Jurisdiction Pune, Maharashtra, India
- Annual Revenue₹6.2 Lakh
FY 2024 · -9% YoY
- Net Loss-₹4 Lakh
FY 2024 · -64% margin
- EBITDA-₹4 Lakh
FY 2024 · -64% margin
- Investors
- Acquired byUltrahuman
(Apr 2022)
Associated legal entities of Belazy
Belazy operates through Lazy Design Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Lazy Design Private Limited CIN U72900PN2017PTC170525 | Active | 19 May 2017 | Pune, Maharashtra | ₹0.1 Cr | 2 | View details |
Products & Services of Belazy
Belazy offers a comprehensive portfolio of products and services, including Aina AI Engine.
AI system for seamless human confirmation in automated tasks.
Investors in Belazy
Belazy has secured backing from 1 investor. Prominent investors backing the company include Ultrahuman.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Metabolic health is tracked via devices and fitness platforms. | 2019 | ultrahuman.com | Bengaluru, India |
Investor details for Belazy
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Board of directors of Lazy Design Private Limited (Belazy)
Lazy Design Private Limited is the primary company behind Belazy. The board of Lazy Design Private Limited currently have 2 directors; the longest-serving is Apoorv Shankar, appointed in 2017. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Apoorv Shankar DIN 07809484 | Director | 19 May 2017 | 9 yrs 5 mo | Lazy Design Private Limited |
| Abhay Shankar DIN 10613213 | Director | 29 Jun 2024 | 2 yrs 3 mo | Lazy Design Private Limited |
People of Belazy
2 people are tracked at Belazy (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership |
Complete people profiles for Belazy
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Financials of Belazy
Figures of Lazy Design Private Limited, the primary company behind Belazy, for FY 2024. Revenue was ₹6.2 Lakh (-9% year on year). Net loss was -₹4 Lakh (-64% margin). EBITDA was -₹4 Lakh (-64% margin). Revenue has grown at a compounded annual rate of +68% over three years and -25% over five years.
- ₹6.2 LakhRevenue · FY 2024 · -9% YoY
- -₹4 LakhNet loss · -64% margin
- -₹4 LakhEBITDA · -64% margin
- ₹1 LakhPaid-up capital
- +68%Revenue CAGR, 3 years
- -25%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Lazy Design Private Limited are on its company page.
Detailed financial statements for Belazy
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Belazy
2 dated milestones of Belazy across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Belazy is founded.
- Exit Acquired by Ultrahuman.
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Belazy (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 |
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Related news about Belazy
Complete news archive for Belazy
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Frequently Asked Questions about Belazy
Belazy was founded in 2017.
Belazy is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.
Apoorv Shankar is the CEO of Belazy, as recorded in our data. They have also founded this company.
The primary company behind Belazy, Lazy Design Private Limited, reported revenue of βΉ6.2 Lakh for FY 2024, down 9% year on year.
Belazy was founded in 2017 and is based in Pune, India. Focus is placed on creating a wearable human-machine interface device within the consumer electronics sector. Compatibility with smart devices and external services is incorporated into the design. Launch is anticipated for December 2017. Stealth mode governs operations as of September 2017.
Belazy offers Aina AI Engine.
Belazy has 1 investor. Key investors include Ultrahuman.
Belazy operates through Lazy Design Private Limited.
Yes. Belazy was acquired by Ultrahuman in April 2022.
The legal entities of Belazy currently have 2 directors, including Abhay Shankar, Apoorv Shankar.

