Believe

Singapore, Singapore Founded: 2019 • Age: 7 yrs
Halal certified beauty and personal care products are offered online.
Annual revenue $25.5M Latest available
Total funding $87.0M 4 rounds
Employees - Tracked headcount
Investors 21 Known backers
Products 2 Services tracked
Competitors 4 Brand Intelligence

About Believe

Believe is a company based in Singapore (Singapore) founded in 2019 by Ankit Mahajan and Dheeraj Batra. Believe has raised $87.01 million across 4 funding rounds from investors including Accel, 360 One and Alteria Capital. Believe offers products and services including Vitamin C Cleanser and Hand Sanitizer. Believe operates in a competitive market with competitors including Iba Cosmetics, Ecotrail Personal Care and Lafz, among others.

  • Headquarter Singapore, Singapore
  • Founders Ankit Mahajan, Dheeraj Batra
  • Stage Minicorn
  • Sectors
    Consumer
    Healthcare
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Believe Pte Ltd
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $25.55 M (USD)
    17
    as on Mar 31, 2023
  • Net Profit
    $13.68 M (USD)
    119
    as on Mar 31, 2023
  • EBITDA
    $12.86 M (USD)
    117
    as on Mar 31, 2023
  • Total Equity Funding
    $87.01 M (USD)

    in 4 rounds

  • Latest Funding Round
    $4.5 M (USD), Series C

    May 27, 2024

  • Investors
    Accel

    & 20 more

  • Employee Count
    Not available
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Products & Services of Believe

Believe offers a comprehensive portfolio of products and services, including Vitamin C Cleanser and Hand Sanitizer.

Product name locked
Category locked
Primary

Facial cleanser for gentle skin renewal and glowing results

Product name locked
Category locked
Locked

Gel for effective hand cleaning and germ protection

Funding Insights of Believe

Believe has successfully raised a total of $87.01M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $4.5 million completed in May 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Believe

Believe has secured backing from 21 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Accel, 360 One and Alteria Capital.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
NV Holdings is focused on private equity and venture capital investments.
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Multiple sectors are invested in by this venture capital firm.
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Venture capital investments in early and growth-stage companies across Southeast Asia and India, focusing on technology sectors.
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Investor details for Believe

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Believe

Investments
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Investment portfolio details for Believe

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Believe

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Detailed financials for Believe

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  • Profit trends
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Believe Comparisons

Believe Primary company
Description
Halal certified beauty and personal care products are offere...
Location
Singapore, Singapore
Founded Year
2019
Annual Revenue
$25.55 M (USD)
Net Profit
$13.68 M (USD)
EBITDA
$12.86 M (USD)
Employees
Not available
Premium access

Peer comparison for Believe

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
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Competitors of Believe

Believe operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Iba Cosmetics, Ecotrail Personal Care and Lafz, among others.

Company Name Domain Founded year HQ Location Description
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Halal certified beauty products are offered by the internet-first brand.
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Halal certified beauty products are sold via an online platform.
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Organic multi-category beauty products are offered via internet-first brand.
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Detailed competitors of Believe

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  • Domains and locations
  • Full company profiles
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  • Competitive positioning

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Latest news on Believe

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Complete news archive for Believe

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Believe

Believe was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Believe is headquartered in Singapore, Singapore.

Ankit Mahajan is the current CEO of Believe. They have also founded this company.

Believe is a funded company, having raised a total of $87.01M across 4 funding rounds to date.

Annual revenue of Believe is $25.55M as on Mar 31, 2023.

Believe was founded in 2019 in Singapore as an online retailer in the beauty and personal care sector. Multi-category products, including toothbrushes, fragrances, and cosmetics, are provided through its domain believe.sg. All items are certified halal, alcohol-free, paraben-free, and free of animal-derived ingredients. Operations are based in Singapore, with co-founders Ankit Mahajan as CEO and Dheeraj Batra.

Believe's top competitors include Iba Cosmetics, Ecotrail Personal Care and Lafz.

Believe offers Vitamin C Cleanser and Hand Sanitizer.

Believe has 21 investors. Key investors include Accel, 360 One, Alteria Capital, Wamda, and Inuka Capital.

The valuation of Believe is $283.16M as of May 2024.

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