Believe

Singapore, Singapore Founded: 2019 • Age: 7 yrs
Halal certified beauty and personal care products are offered online.

About Believe

Believe is a company based in Singapore (Singapore) founded in 2019 by Ankit Mahajan and Dheeraj Batra.. Believe has raised $87.01 million across 4 funding rounds from investors including Accel, 360 One and Alteria Capital. Believe offers products and services including Vitamin C Cleanser and Hand Sanitizer. Believe operates in a competitive market with competitors including Iba Cosmetics, Ecotrail Personal Care and Lafz, among others.

  • Headquarter Singapore, Singapore
  • Founders Ankit Mahajan, Dheeraj Batra
  • Stage Minicorn
  • Sectors
    Consumer
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Believe Pte Ltd
Operational Areas
Consumer → Beauty, Personal & Household Care
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
    $25.55 M
    17
    as on Mar 31, 2023
  • Net Profit
    $13.68 M
    119
    as on Mar 31, 2023
  • EBITDA
    $12.86 M
    117
    as on Mar 31, 2023
  • Total Equity Funding
    $87.01 M (USD)

    in 4 rounds

  • Latest Funding Round
    $4.5 M (USD), Series C

    May 27, 2024

  • Investors
    Accel

    & 20 more

  • Employee Count
    Employee Count
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Products & Services of Believe

Believe offers a comprehensive portfolio of products and services, including Vitamin C Cleanser and Hand Sanitizer. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Facial cleanser for gentle skin renewal and glowing results

Gel for effective hand cleaning and germ protection

Funding Insights of Believe

Believe has successfully raised a total of $87.01M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $4.5 million completed in May 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series C — $4.5M
  • First Round

    (13 Mar 2020)

  • Investors Count 21
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2024 Amount Series C - Believe Valuation NV Holdings
Apr, 2022 Amount Series C - Believe Valuation Venturi Partners , 360 One
Dec, 2020 Amount Series B - Believe Valuation Accel , Jungle Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Believe

Believe has secured backing from 21 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Accel, 360 One and Alteria Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
NV Holdings is focused on private equity and venture capital investments.
Founded Year Domain Location
Multiple sectors are invested in by this venture capital firm.
Founded Year Domain Location
Venture capital investments in early and growth-stage companies across Southeast Asia and India, focusing on technology sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Believe

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Believe

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Believe Comparisons

Employees
+
Add Comparison
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Competitors of Believe

Believe operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Iba Cosmetics, Ecotrail Personal Care and Lafz, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Halal certified beauty products are offered by the internet-first brand.
domain founded_year HQ Location
Halal certified beauty products are sold via an online platform.
domain founded_year HQ Location
Organic multi-category beauty products are offered via internet-first brand.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Believe

Frequently Asked Questions about Believe

When was Believe founded?

Believe was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is Believe located?

Believe is headquartered in Singapore, Singapore.

Who is the current CEO of Believe?

Ankit Mahajan is the current CEO of Believe. They have also founded this company.

Is Believe a funded company?

Believe is a funded company, having raised a total of $87.01M across 4 funding rounds to date. The company's 1st funding round was a Series B of $12.6M, raised on Mar 13, 2020.

What is the annual revenue of Believe?

Annual revenue of Believe is $25.55M as on Mar 31, 2023.

What does Believe do?

Believe was founded in 2019 in Singapore as an online retailer in the beauty and personal care sector. Multi-category products, including toothbrushes, fragrances, and cosmetics, are provided through its domain believe.sg. All items are certified halal, alcohol-free, paraben-free, and free of animal-derived ingredients. Operations are based in Singapore, with co-founders Ankit Mahajan as CEO and Dheeraj Batra.

Who are the top competitors of Believe?

Believe's top competitors include Iba Cosmetics, Ecotrail Personal Care and Lafz.

What products or services does Believe offer?

Believe offers Vitamin C Cleanser and Hand Sanitizer.

Who are Believe's investors?

Believe has 21 investors. Key investors include Accel, 360 One, Alteria Capital, Wamda, and Inuka Capital.

What is Believe's valuation?

The valuation of Believe is $283.16M as of May 2024.

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