About Bell Financial Group
Bell Financial Group is a publicly listed company based in Melbourne (Australia) founded in 1998. Full-service stock broking is offered by Bell Financial Group. The company has 719 employees. Bell Financial Group has completed 1 acquisition, including Southern Cross Equities. Its focus areas include Brokers and Dealers, Stock Brokers and Full Service.
Company details
Bell Financial Group was established in 1998 in Melbourne, Australia, as a full-service stock broker within the financial services sector. Operations are centered on brokerage activities, including trading execution, advisory services, and market access for clients. The company maintains its primary domain at bellfg.com.au and focuses on Australian markets, supporting individual and institutional investors through established platforms and regulatory compliance.
- Headquarters Melbourne, Australia
- Employees 719
- Stage Public
- SectorsFinancial Services
- Phone•••• ••••
- Website bellfg.com.au
- Legal Name Bell Financial Group Limited
- Annual Revenue$197.91 M (USD)6.14as on Dec 31, 2025
- Net Profit$24.07 M (USD)17.14as on Dec 31, 2025
- EBITDA$56.01 M (USD)6.5as on Dec 31, 2025
- Employee Count719
- Investments & Acquisitions
People of Bell Financial Group
8 people are tracked at Bell Financial Group (2 in leadership, 4 in board & advisors, 2 in team); the tracked headcount is 719.
| Name | Role | Group |
|---|---|---|
Brendan Goff | Group Head of Compliance | Leadership |
Lewis Bell | Head Of Compliance, Bell Potter Securities | Leadership |
Graham Cubbin | Independent Director | Board & advisors |
Andrew Bell | Director | Board & advisors |
Brian Wilson Ao | Independent Director | Board & advisors |
Christine Feldmanis | Non-Executive Director | Board & advisors |
Cindy-Jane Lee | Group General Counsel & Company Secretary | Team |
Alastair Provan | Executive Chairman | Team |
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IPO & Listings of Bell Financial Group
Bell Financial Group is a publicly listed company on the ASX with ticker symbol BFG in Australia, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date12 Dec 2007
- Listed onASX: BFG
- Listed entityBELL FINANCIAL GROUP LIMITED
- Exchange sectorFinance
- ISINAU000000BFG7
- Share price1.42 AUD (-2.07% on the day) · 2026-10-14
- Market capitalisation460,952,174.00 AUD
- Price to earnings9.4
- EPS (diluted, trailing year)0.15 AUD
- Dividend yield7.93%
- Volume (last session)98,039
Financials of Bell Financial Group
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 296.1M AUD | 36.0M AUD | 83.8M AUD |
| 2024 | 279.0M AUD | 30.7M AUD | 78.7M AUD |
| 2023 | 248.6M AUD | 24.3M AUD | 64.5M AUD |
| 2022 | 241.3M AUD | 25.7M AUD | 55.2M AUD |
| 2021 | 292.8M AUD | 44.1M AUD | 77.9M AUD |
Detailed financial statements for Bell Financial Group
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Investments & Acquisitions by Bell Financial Group
Bell Financial Group has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Southern Cross Equities.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Equities investment and advisory services are provided in Australia. | sceq.com.au | Sydney, Australia | 1995 | Jul 2008 | $118M |
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Timeline of Bell Financial Group
3 dated milestones of Bell Financial Group across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Bell Financial Group is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Southern Cross Equities.
Web traffic of Bell Financial Group
The website of Bell Financial Group (bellfg.com.au) receives about 5.1K visits a month.
- Monthly visits5.1K
▲ 7.5% vs previous month
Websites whose visitors overlap most with Bell Financial Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bellpotter.com.au | 100% | #530,285 | View details |
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Related news about Bell Financial Group
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Frequently Asked Questions about Bell Financial Group
Bell Financial Group was founded in 1998.
Bell Financial Group is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Bell Financial Group has 719 employees.
Annual revenue of Bell Financial Group is $197.91M as on Dec 31, 2025.
Bell Financial Group was established in 1998 in Melbourne, Australia, as a full-service stock broker within the financial services sector. Operations are centered on brokerage activities, including trading execution, advisory services, and market access for clients. The company maintains its primary domain at bellfg.com.au and focuses on Australian markets, supporting individual and institutional investors through established platforms and regulatory compliance.
Yes, Bell Financial Group is publicly traded on ASX under the ticker symbol BFG.
Bell Financial Group has made 1 acquisition, including Southern Cross Equities.