About Bella
Bella is a company based in Sofia (Bulgaria) founded in 1997. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Bella has completed 3 acquisitions, including Creta Farms, Marathon Foods and Marathon Foods. Bella offers products and services including Pasta Products, Meat Products, Spreadable Products, and Bella Professional Food.
- Headquarter Sofia, Bulgaria
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Bella Bulgaria
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$10.54 M (USD), Debt – Conventional
Jun 01, 2016
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Investors
EBRD
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
Creta Farms
& 2 more
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Products & Services of Bella
Bella offers a comprehensive portfolio of products and services, including Pasta Products, Meat Products, Spreadable Products, and Bella Professional Food. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Various pasta products are manufactured for consumer markets.
Meat-based items are produced for retail and HoReCa.
Spreadable food items are offered for daily consumption.
Specialized food solutions are provided for HoReCa sector.
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Funding Insights of Bella
- Total Funding Total Funding
- Total Rounds 3
- Last Round Debt – Conventional — $10.5M
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First Round
First Round
(01 Aug 2013)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2016 | Amount | Debt – Conventional - Bella | Valuation |
investors |
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| Jun, 2015 | Amount | Debt – Conventional - Bella | Valuation |
investors |
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| Aug, 2013 | Amount | Debt – Conventional - Bella | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Bella
Bella has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include EBRD and Mezzanine Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Corporate advisory services are provided across multiple sectors.
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Founded Year | Domain | Location | |
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Private equity and investment advisory firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Bella
Bella has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Creta Farms, Marathon Foods and Marathon Foods. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Fast food is retailed by Marathon Foods in Hungary.
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1992 | ||||
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Oil processing company
|
1970 | ||||
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Ready-to-eat foods are produced and branded by Marathon Foods.
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1963 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Bella
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bella Comparisons
Competitors of Bella
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Bella
When was Bella founded?
Bella was founded in 1997 and raised its 1st funding round 16 years after it was founded.
Where is Bella located?
Bella is headquartered in Sofia, Bulgaria.
What does Bella do?
Bella, operating as Bella Bulgaria, is engaged in the production and distribution of food products across Bulgaria and neighboring countries. Various items including pasta, meat, and spreadable products are manufactured in nine factories. Solutions for the HoReCa sector are also provided through Bella Professional Food. Distribution reaches over 12,000 sales points daily, supported by a major logistics center. Commitment to sustainability and social responsibility is maintained through environmental care and food banking initiatives.
What products or services does Bella offer?
Bella offers Pasta Products, Meat Products, Spreadable Products, and Bella Professional Food.
How many acquisitions has Bella made?
Bella has made 3 acquisitions, including Creta Farms, Marathon Foods, and Marathon Foods.
Who are Bella's investors?
Bella has 2 investors. Key investors include EBRD, and Mezzanine Management.