Bella

Sofia, Bulgaria Founded: 1997 • Age: 29 yrs
Food products are manufactured and supplied by Bella.

About Bella

Bella is a company based in Sofia (Bulgaria) founded in 1997. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Bella has completed 3 acquisitions, including Creta Farms, Marathon Foods and Marathon Foods. Bella offers products and services including Pasta Products, Meat Products, Spreadable Products, and Bella Professional Food.

  • Headquarter Sofia, Bulgaria
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Bella Bulgaria
Operational Areas
Consumer → Food & Beverage
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
    $10.54 M (USD), Debt – Conventional

    Jun 01, 2016

  • Investors
    EBRD

    & 1 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Creta Farms

    & 2 more

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Products & Services of Bella

Bella offers a comprehensive portfolio of products and services, including Pasta Products, Meat Products, Spreadable Products, and Bella Professional Food. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Various pasta products are manufactured for consumer markets.

Meat-based items are produced for retail and HoReCa.

Spreadable food items are offered for daily consumption.

Specialized food solutions are provided for HoReCa sector.

People of Bella
Headcount 1000-5000
Employee Profiles 10
Employee Profiles
People
Mariya Popova
Financial Director
People
Atanas Urdzhanov
Operations Director
People
Elza Markova
CEO
People
Valeri Vasilev
COO

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Funding Insights of Bella

  • Total Funding
  • Total Rounds 3
  • Last Round Debt – Conventional — $10.5M
  • First Round

    (01 Aug 2013)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2016 Amount Debt – Conventional - Bella Valuation

investors

Jun, 2015 Amount Debt – Conventional - Bella Valuation

investors

Aug, 2013 Amount Debt – Conventional - Bella Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Bella

Bella has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include EBRD and Mezzanine Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Corporate advisory services are provided across multiple sectors.
Founded Year Domain Location
Private equity and investment advisory firm
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Bella

Bella has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Creta Farms, Marathon Foods and Marathon Foods. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Fast food is retailed by Marathon Foods in Hungary.
1992
Oil processing company
1970
Ready-to-eat foods are produced and branded by Marathon Foods.
1963
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Bella

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Bella Comparisons

Employees
+
Add Comparison
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Competitors of Bella

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Bella

Frequently Asked Questions about Bella

When was Bella founded?

Bella was founded in 1997 and raised its 1st funding round 16 years after it was founded.

Where is Bella located?

Bella is headquartered in Sofia, Bulgaria.

What does Bella do?

Bella, operating as Bella Bulgaria, is engaged in the production and distribution of food products across Bulgaria and neighboring countries. Various items including pasta, meat, and spreadable products are manufactured in nine factories. Solutions for the HoReCa sector are also provided through Bella Professional Food. Distribution reaches over 12,000 sales points daily, supported by a major logistics center. Commitment to sustainability and social responsibility is maintained through environmental care and food banking initiatives.

What products or services does Bella offer?

Bella offers Pasta Products, Meat Products, Spreadable Products, and Bella Professional Food.

How many acquisitions has Bella made?

Bella has made 3 acquisitions, including Creta Farms, Marathon Foods, and Marathon Foods.

Who are Bella's investors?

Bella has 2 investors. Key investors include EBRD, and Mezzanine Management.

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