About Belle Equipment
Belle Equipment is a publicly listed company based in Richards Bay (South Africa) founded in 1954, and was acquired by MacQueen in April 2021. Construction machinery is manufactured and distributed globally by Bell Equipment. Its chief executive, as recorded, is Leon Goosen. Its website bellequipment.com draws about 29 thousand monthly visits. Belle Equipment offers products and services including Machines and Support Services. Its focus areas include Auto, Auto Brands, Off Highway Vehicles and Multi Industry.
Company details
Bell Equipment was founded in 1954 and is headquartered in Richards Bay, South Africa. Articulated dump trucks, wheeled loaders, and related equipment are produced and supplied within the construction sector. Distribution networks span Germany, France, Russia, Spain, various African countries, and additional international markets. Leadership is provided by CEO Leon Goosen, with operations focused on machinery for industrial applications.
- Headquarters Richards Bay, South Africa
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website bellequipment.com
- Social LinkedIn X Facebook
- Acquired by MacQueen (Apr 2021)
- Legal Name Bell Equipment Limited
Products & Services of Belle Equipment
Belle Equipment offers a comprehensive portfolio of products and services, including Machines and Support Services.
Produces strong and reliable equipment for industrial and construction use.
Provides reliable maintenance and assistance for machinery operations.
Investors in Belle Equipment
Belle Equipment has secured backing from 1 investor. Prominent investors backing the company include MacQueen.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Equipment rental services are provided for industrial and construction needs. | 1961 | macqueeneq.com | Saint Paul, United States |
Investor details for Belle Equipment
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People of Belle Equipment
39 people are tracked at Belle Equipment (4 in leadership, 10 in board & advisors, 25 in team).
| Name | Role | Group |
|---|---|---|
Leon Goosen | CEO | Leadership |
Craig Brown | Financial Director | Leadership |
Meltus Badenhorst | Director Of Technical Services | Leadership |
Aldo Mayer | Director Group Aftermarket And Logistics | Leadership |
Mamokete Ramathe | Board Member | Board & advisors |
Usha Maharaj | Board Member | Board & advisors |
Karen Van Haght | Board Member | Board & advisors |
Derek Lawrance | Board Member | Board & advisors |
Rajendran Naidu | Board Member | Board & advisors |
Ashley Bell | Board Member | Board & advisors |
Markus Geyer | Board Member | Board & advisors |
Gary Bell | Non-Executive Chairman | Board & advisors |
Hennie Van Der Merwe | Board Member | Board & advisors |
Avishkar Goordeen | Board Member | Board & advisors |
Emile van Wyk | Technical Trainer | Team |
Ushadevi Maharaj | Independent Non Executive | Team |
Debbi Hood | Parts And Warehouse Manager | Team |
Karin Pearson | Commodity Specialist - Hydraulics And Drive Line Components At Bell Equipment | Team |
Timothy Ellis | Product Design Engineer (electronics) | Team |
Freddie Grobler | Aftermarket Solutions Manager | Team |
19 more people are available in the full profile.
Complete people profiles for Belle Equipment
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IPO & Listings of Belle Equipment
Belle Equipment is a publicly listed company on the JSE with ticker symbol BEL in South Africa, operating in the Producer manufacturing sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date01 Jan 1995
- Listed onJSE: BEL
- Listed entityBell Equipment Limited
- Exchange sectorProducer manufacturing
- ISINZAE000028304
- Share price3,849.00 ZAC (-1.31% on the day) · 2026-10-14
- Market capitalisation3,729,545,792.00 ZAC
- Price to earnings17.6
- EPS (diluted, trailing year)2.18 ZAC
- Dividend yield3.34%
- Volume (last session)25
Financials of Belle Equipment
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 11.15B ZAR | 384.0M ZAR | 1.16B ZAR |
| 2024 | 11.70B ZAR | 440.4M ZAR | 1.32B ZAR |
| 2023 | 13.51B ZAR | 763.6M ZAR | 1.92B ZAR |
| 2022 | 10.28B ZAR | 456.9M ZAR | 1.34B ZAR |
| 2021 | 8.02B ZAR | 286.8M ZAR | 728.6M ZAR |
Detailed financial statements for Belle Equipment
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Timeline of Belle Equipment
3 dated milestones of Belle Equipment across 67 years, from founding to its latest funding, stage changes and deals.
- Founded Belle Equipment is founded.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by MacQueen.
Web traffic of Belle Equipment
The website of Belle Equipment (bellequipment.com) receives about 29.4K visits a month.
- Monthly visits29.4K
▲ 17.4% vs previous month
Websites whose visitors overlap most with Belle Equipment. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rubblemaster.com | 100% | #1,952,580 | View details | ||
| jcb.com | 97% | 460.4K | #84,484 | View details | |
| modernmachinery.com | 96% | 3.3K | #4,856,371 | View details | |
macmoter.com | macmoter.com | 90% | – | ||
| bucyrus.com | 90% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Belle Equipment
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Related news about Belle Equipment
Complete news archive for Belle Equipment
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Frequently Asked Questions about Belle Equipment
Belle Equipment was founded in 1954.
Belle Equipment is headquartered in Richards Bay, South Africa. It is registered at Richards Bay, Kwazulu-natal, South Africa.
Leon Goosen is the CEO of Belle Equipment, as recorded in our data.
Annual revenue of Belle Equipment is $673.8M as on Dec 31, 2025.
Bell Equipment was founded in 1954 and is headquartered in Richards Bay, South Africa. Articulated dump trucks, wheeled loaders, and related equipment are produced and supplied within the construction sector. Distribution networks span Germany, France, Russia, Spain, various African countries, and additional international markets. Leadership is provided by CEO Leon Goosen, with operations focused on machinery for industrial applications.
Belle Equipment offers Machines and Support Services.
Yes, Belle Equipment is publicly traded on JSE under the ticker symbol BEL.
Belle Equipment has 1 investor. Key investors include MacQueen.
Yes. Belle Equipment was acquired by MacQueen in April 2021.