About Bellroy
Bellroy is a Retail company based in Fitzroy (Australia) founded in 2010 by Lina Calabria, Matthew Fallshaw, and Andrew Fallshaw. Internet first brand offering wallets. Bellroy has raised $8 million across 2 funding rounds from investors including Silas Capital and 248 Growth Partners. Its chief executive, as recorded, is Andrew Fallshaw. Its website bellroy.com draws about 2.4 million monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its competitors include Alpaka Gear, VIVRA and From St Xavier.
Company details
Bellroy was established in 2010 in Fitzroy, Australia, focusing on consumer goods within the accessories sector. An internet-first approach is utilized for operations, with products distributed primarily online. Items such as clutches, pouches, card pockets, and wallets for men and women are provided, alongside backpacks, phone covers, and key cases. Recycled woven fabrics, including leather, polyester, and nylon, are incorporated in manufacturing.
- Total Equity Funding$8M (USD)
in 2 rounds
- Latest Funding Round$8M (USD), Series A
Jun 2019
- InvestorsSilas Capital
& 1 more
Apps and channels of Bellroy
its YouTube channel Bellroy has 25.1K subscribers and 30 videos.
Videos from Bellroy
The most watched videos on Bellroy's YouTube channel, Bellroy (25.1K subscribers). Click a video to play it here.
More on Bellroy.
Funding Insights of Bellroy
Bellroy has successfully raised a total of $8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 2
- Last Round Series A — $8M
- Investors Count 2
All 2 funding rounds of Bellroy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $8M | Series A | – | Silas Capital | |
| Apr 2019 | Seed | – | Silas Capital | – |
2 investors in total: 2 institutional.
Investors in Bellroy
Bellroy has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Silas Capital and 248 Growth Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm making growth stage investments | 2012 | silascapital.com | New York, United States | |
Investment services are provided to growth-stage Australian companies. | cvcecf.com.au | Sydney, Australia |
Investor details for Bellroy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Bellroy
49 people are tracked at Bellroy (18 in leadership, 31 in team).
| Name | Role | Group |
|---|---|---|
Lina Calabria | Co-Founder & COO | Leadership |
Matthew Fallshaw | Co-Founder & CIO | Leadership |
Andrew Fallshaw | Co-Founder & CEO | Leadership |
Tara Findlay | Design Studio Director | Leadership |
Samantha M. | Executive Assistant To Chief Executive Officers | Leadership |
Clare Scott | Head of People and Culture | Leadership |
Jimmy Gleeson | Chief Creative Officer (CCO) | Leadership |
Michael Webb | Chief Technology Officer | Leadership |
Andy Fallshaw | Co-Founder & CEO | Leadership |
Ken Castellano | Chief Commercial Officer (cco) | Leadership |
Tyler House | Head Of Marketing | Leadership |
Davin Hanna | Design Director | Leadership |
Julia Gaw | Brand Communications Director | Leadership |
Arya Ghavifekr | Chief Production Officer | Leadership |
David Otani | Retail Director | Leadership |
Philip Richards | CFO | Leadership |
Bebhinn Cashin | Chief Business Officer | Leadership |
Anna Godkin | Director Of Paid Marketing | Leadership |
Erin Anderson | Payroll Manager | Team |
George F. | Recruiter | Team |
29 more people are available in the full profile.
Complete people profiles for Bellroy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Bellroy
3 dated milestones of Bellroy across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Bellroy is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $8.0M.
Competitors of Bellroy
Bellroy has 3 listed competitors in our database. They include Alpaka Gear, VIVRA and From St Xavier.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| alpakagear.com | 2013 | Melbourne, Australia | Sells durable bags, accessories, and tech organizers online using eco-friendly designs. | |||
| vivra.com.au | 2013 | Brisbane, Australia | Internet-first brand offering pouches | |||
| fromstxavier.com.au | 2013 | Sydney, Australia | A direct-to-consumer brand offering high-quality bags for everyday use. |
Detailed competitors of Bellroy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Bellroy
The website of Bellroy (bellroy.com) receives about 2.4M visits a month and ranks #11,551 among all websites worldwide, #522 in Jewelry and Luxury Products.
- Monthly visits2.4M
▼ 12% vs previous month
- Unique visitors1.3M
per month
- Global rank#11,551
among all websites
- Category rank#522
Lifestyle · Jewelry and Luxury Products
- Bounce rate32%
- Pages per visit10.9
- Average visit2 min 42 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Bellroy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
slimfoldwallet.com | slimfoldwallet.com | 100% | #436,070 | – | |
orbitkey.com | orbitkey.com | 85% | #172,586 | – | |
| saddlebackleather.com | 81% | #209,219 | View details | ||
| carlfriedrik.com | 79% | 294K | #108,739 | View details | |
pioneercarry.com | pioneercarry.com | 79% | #446,669 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bellroy
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Related news about Bellroy
Complete news archive for Bellroy
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Frequently Asked Questions about Bellroy
Bellroy was founded in 2010 and raised its 1st funding round 9 years after it was founded.
Bellroy is headquartered in Fitzroy, Australia. It is registered at Fitzroy, Victoria, Australia.
Andrew Fallshaw is the CEO of Bellroy, as recorded in our data. They have also founded this company.
Bellroy is a funded company, having raised a total of $8M across 2 funding rounds to date.
Bellroy was established in 2010 in Fitzroy, Australia, focusing on consumer goods within the accessories sector. An internet-first approach is utilized for operations, with products distributed primarily online. Items such as clutches, pouches, card pockets, and wallets for men and women are provided, alongside backpacks, phone covers, and key cases. Recycled woven fabrics, including leather, polyester, and nylon, are incorporated in manufacturing.
Bellroy's top competitors include VIVRA, Alpaka Gear and From St Xavier.
Bellroy has 2 investors. Key investors include Silas Capital, and 248 Growth Partners.
The website of Bellroy receives about 2.4 million visits a month and ranks #11,551 among all websites worldwide.