Bellroy

Fitzroy, Australia Founded: 2010 • Age: 16 yrs
Internet first brand offering wallets

About Bellroy

Bellroy is a company based in Fitzroy (Australia) founded in 2010 by Lina Calabria, Matthew Fallshaw, and Andrew Fallshaw.. Bellroy has raised $8 million across 2 funding rounds from investors including Silas Capital and 248 Growth Partners. Bellroy operates in a competitive market with competitors including Alpaka Gear, VIVRA, From St Xavier, Louenhide and Mary and Marie Shop, among others.

  • Headquarter Fitzroy, Australia
  • Founders Lina Calabria, Matthew Fallshaw, Andrew Fallshaw
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → Fashion & Retail Innovation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $8 M (USD)

    in 2 rounds

  • Latest Funding Round
    $8 M (USD), Series A

    Jun 28, 2019

  • Investors
  • Employee Count
    Employee Count
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People of Bellroy
Headcount 50-200
Employee Profiles 47
Employee Profiles
People
Jakob Kluth
Product Designer - Hard Goods
People
Tara Findlay
Design Studio Director
People
Adeline Conti
Sales Manager - Australia & New Zealand
People
Haotao Cheng
Market Insights Coordinator

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Funding Insights of Bellroy

Bellroy has successfully raised a total of $8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $8.0M
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2019 Amount Series A - Bellroy Valuation Silas Capital
Apr, 2019 Amount Seed - Bellroy Valuation Silas Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Bellroy

Bellroy has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Silas Capital and 248 Growth Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital firm making growth stage investments
Founded Year Domain Location
Investment services are provided to growth-stage Australian companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Bellroy

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Bellroy

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Bellroy Comparisons

Employees
+
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Competitors of Bellroy

Bellroy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Alpaka Gear, VIVRA, From St Xavier, Louenhide and Mary and Marie Shop, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Sells durable bags, accessories, and tech organizers online using eco-friendly designs.
domain founded_year HQ Location
Internet-first brand offering pouches
domain founded_year HQ Location
A direct-to-consumer brand offering high-quality bags for everyday use.
domain founded_year HQ Location
Operates a direct-to-consumer brand specializing in high-quality handbags and wallets.
domain founded_year HQ Location
Online platform selling bags, backpacks, wallets, and fashion items.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Bellroy

Frequently Asked Questions about Bellroy

When was Bellroy founded?

Bellroy was founded in 2010 and raised its 1st funding round 9 years after it was founded.

Where is Bellroy located?

Bellroy is headquartered in Fitzroy, Australia. It is registered at Fitzroy, Victoria, Australia.

Who is the current CEO of Bellroy?

Andrew Fallshaw is the current CEO of Bellroy. They have also founded this company.

Is Bellroy a funded company?

Bellroy is a funded company, having raised a total of $8M across 2 funding rounds to date.

What does Bellroy do?

Bellroy was established in 2010 in Fitzroy, Australia, focusing on consumer goods within the accessories sector. An internet-first approach is utilized for operations, with products distributed primarily online. Items such as clutches, pouches, card pockets, and wallets for men and women are provided, alongside backpacks, phone covers, and key cases. Recycled woven fabrics, including leather, polyester, and nylon, are incorporated in manufacturing.

Who are the top competitors of Bellroy?

Bellroy's top competitors include VIVRA, Alpaka Gear and From St Xavier.

Who are Bellroy's investors?

Bellroy has 2 investors. Key investors include Silas Capital, and 248 Growth Partners.

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