About Belong
Belong is a company based in Bengaluru (India) founded in 2024 by Sai Sankar M, Ayush Singh, Savitri Bobde, and Ankur Choudhary. It operates as a FinTech and Subscription Services. Belong has raised $9.97 million across 2 funding rounds from investors including Relentless Ventures, Akshant Goyal and Varun Khaitan. The company has 1 employees. Belong offers products and services including USD Fixed Deposits, NRI Tax Filing, and NRI FD Comparison Tool. Belong operates in a competitive market with competitors including Kaleidofin, Tala, Acru, Siply and Dvara Money, among others.
- Headquarter Bengaluru, India
- Employees 1
- Founders Sai Sankar M, Ayush Singh, Savitri Bobde, Ankur Choudhary
- Stage Minicorn
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website getbelong.com
- Social LinkedIn X Instagram YouTube
- Legal Name Betafront Technologies Private Limited
- Date of Incorporation 24 Feb, 2024
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹2.06 Cr
FY 2025
- Net Loss-₹6.00 Cr
FY 2025 · -291% margin
- EBITDA-₹5.91 Cr
FY 2025 · -287% margin
- Total Equity Funding$9.97M (USD)
in 2 rounds
- Latest Funding Round$5M (USD), Seed
Jul 2025
- InvestorsRelentless Ventures
& 9 more
- Employee Count1
Associated legal entities of Belong
Belong operates through Betafront Technologies Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Betafront Technologies Private Limited CIN U62099KA2024PTC185300 | Active | 24 Feb 2024 | Bangalore, Karnataka | ₹2.1 Cr | 28 | 4 | View details |
Products & Services of Belong
Belong offers a comprehensive portfolio of products and services, including USD Fixed Deposits, NRI Tax Filing, and NRI FD Comparison Tool.
USD fixed deposits are offered for NRIs securely.
Tax filing services are provided for NRIs online.
FD rates are compared for NRIs across banks.
Apps and channels of Belong
its YouTube channel Belong - NRI savings & investments has 564 subscribers and 30 videos.
Videos from Belong
The most watched videos on Belong's YouTube channel, Belong - NRI savings & investments (564 subscribers). Click a video to play it here.
More on Belong - NRI savings & investments.
Funding Insights of Belong
Belong has successfully raised a total of $9.97M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $5 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.97M
- Total Rounds 2
- Last Round Seed — $5M
- First Round $4.97M
(May 2024)
- Investors Count 10
All 2 funding rounds of Belong with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | $5M | Seed | – | Elevation Capital | |
| May 2024 | $4.97M | Series A | $18.25M | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2024 | $18.25M | •••••••• |
Last known valuation $18.25M (May 2024). 10 investors in total: 3 institutional and 7 angel.
Investors in Belong
Belong has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include Relentless Ventures, Akshant Goyal and Varun Khaitan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm offering funding and mentorship to early-stage startups. | – | relentless.ventures | Bengaluru, India | |
Early-stage venture fund investments are made in impactful companies. | – | elevationcapital.vc | Vancouver, Canada | |
Elevation Capital is focused on early-stage tech investments in India. | – | elevationcapital.com | Delhi, India | |
AG Akshant Goyal | - | – | unknown_03961965bf4746619 | - |
VK Varun Khaitan | Co-founder of Urban Company, active angel investor in Indian startups | – | unknown_a31fa27fffdf42c1a | - |
VA Varun Alagh | Co-founder & CEO of Mamaearth, active angel investor in consumer startups | – | unknown_a6ff256fff114c80a | - |
AS Abhiraj Singh Bhal | Co-founder of Urban Company, active angel investor in Indian startups | – | unknown_ce6b64f0328f4e1ba | - |
AS Aditya Sharma | Angel investor and entrepreneur, focusing on tech startups in India. | – | unknown_baf8a173ceca419c8 | - |
VS Vineet Sethi | - | – | unknown_c3619a8e5e414336b | - |
AG Akshant Goyal | Angel investor, ex-CFO Zomato, focused on early-stage startups | – | unknown_98d4a333967447f49 | - |
Investor details for Belong
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Betafront Technologies Private Limited (Belong)
Betafront Technologies Private Limited is the primary company behind Belong. The board of Betafront Technologies Private Limited currently have 3 directors; the longest-serving is Ankur Choudhary, appointed in 2024. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ankur Choudhary DIN 07150402 | Director | 24 Feb 2024 | 2 yrs 7 mo | Betafront Technologies Private Limited |
| Ayush Kumar Singh DIN 10521894 | Director | 24 Feb 2024 | 2 yrs 7 mo | Betafront Technologies Private Limited |
| Savitri Sharad Bobde DIN 02384258 | Director | 24 Feb 2024 | 2 yrs 7 mo | Betafront Technologies Private Limited |
People of Belong
4 people are tracked at Belong (4 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Sai Sankar M | Co-Founder & CBO | Leadership |
| Co-Founder & CTO | Leadership | |
| Co-Founder & COO | Leadership | |
| Co-Founder & CEO | Leadership |
Complete people profiles for Belong
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Belong
Figures of Betafront Technologies Private Limited, the primary company behind Belong, for FY 2025. Revenue was ₹2.06 Cr. Net loss was -₹6.00 Cr (-291% margin). EBITDA was -₹5.91 Cr (-287% margin).
- ₹2.06 CrRevenue · FY 2025
- -₹6.00 CrNet loss · -291% margin
- -₹5.91 CrEBITDA · -287% margin
- ₹1 LakhPaid-up capital
- 28Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Betafront Technologies Private Limited are on its company page.
Detailed financial statements for Belong
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Belong
4 dated milestones of Belong across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Belong is founded.
- Funding First funding round of $5.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $5.0M.
Competitors of Belong
Belong operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kaleidofin, Tala, Acru, Siply and Dvara Money, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kaleidofin.com | 2017 | Chennai, India | $47.39M | 141 | Provider of financial technology solutions for inclusive lending | |
| tala.co | 2011 | Santa Monica, United States | $347.7M | 40 | Fintech services for credit, savings, and payments are delivered globally. | |
| acru.in | 2019 | Bengaluru, India | $233,066 | – | Micro-savings are enabled via app for mutual fund investments. | |
| siply.in | 2020 | Bengaluru, India | $27.08M | 6 | Provider of micro‑savings and financial inclusion services via AI‑driven app | |
| dvaramoney.com | 2018 | Bengaluru, India | – | 76 | Wealth management services are delivered via diversified tech-enabled accounts. | |
| wizely.in | 2016 | Bengaluru, India | $1.32M | 5 | Automated savings are managed through a goal-oriented mobile app. | |
| savvy.com.pk | 2020 | Karachi, Pakistan | – | – | Multi-industry freelancers are matched to jobs via an online platform. | |
| galgal.money | 2021 | Mumbai, India | $1.95M | – | Personal finance management is enabled through a digital banking app. | |
| savesmart.app | 2021 | Bengaluru, India | $124,400 | – | A cloud-based platform is offered for savings management and tracking. | |
| fabits.com | 2014 | Bengaluru, India | – | – | Goal-based investment platform is offered for individuals' financial planning. |
Detailed competitors of Belong
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Belong
The website of Belong (getbelong.com) receives about 59.1K visits a month.
- Monthly visits59.1K
▲ 66.9% vs previous month
Websites whose visitors overlap most with Belong. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| stableinvestor.com | 100% | 680.7K | #803,068 | View details | |
giftnifty.org | giftnifty.org | 100% | – | – | – |
blinkx.in | blinkx.in | 100% | – | #147,945 | – |
Similar companies to Belong
10 companies that operate in the same segment as Belong (Investment & Financial Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.73 B | USD 2.98 B | 2,300 | |
Online exchange platform for cryptocurrency | 2017 | Ta Xbiex, Malta | USD 2.02 B | – | – | |
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs | 2007 | Tel Aviv, Israel | USD 422.94 M | USD 925.73 M | – | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based brokerage stock trading platform | 1996 | Mumbai, Maharashtra, India | USD 38.41 M | USD 548.9 M | 3,830 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | – | – | |
Smart investment portfolios are offered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 121.05 M | USD 635.51 K | 231 | |
App-based automated investment and retirement planning platform | 2010 | New York, New York, United States | USD 335 M | – | – | |
Money Forward is engaged in providing financial technology solutions. | 2012 | Minato, Tokyo, Japan | USD 42.9 M | USD 322.51 M | 2,600 | |
Wealth management solutions are delivered for investment advisors. | 2009 | Mountain View, California, United States | USD 759.1 M | – | – |
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Frequently Asked Questions about Belong
Belong was founded in 2024.
Belong is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Ankur Choudhary is the current CEO of Belong. They have also founded this company.
Belong is a funded company, having raised a total of $9.97M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.97M, raised on May 2024.
Belong has 1 employees.
The primary company behind Belong, Betafront Technologies Private Limited, reported revenue of ₹2.06 Cr for FY 2025.
Belong is operated as a one-stop financial platform for Non-Resident Indians (NRIs) to save and invest in India via GIFT City. Services are provided in sectors like banking and investment, with a primary focus on USD fixed deposits in partnership with Indian banks. Financial tools such as FD comparison, tax filing, and compliance checks are offered to support NRIs in making informed decisions. Solutions are tailored to address unique challenges faced by NRIs, ensuring safety from INR depreciation and tax-free returns.
Belong's top competitors include Kaleidofin, Tala and Acru.
Belong offers USD Fixed Deposits, NRI Tax Filing, and NRI FD Comparison Tool.
Belong has 10 investors. Key investors include Relentless Ventures, Akshant Goyal, Varun Khaitan, Varun Alagh, and Abhiraj Singh Bhal.
The valuation of Belong is $18.25M as of May 2024.
Belong operates through Betafront Technologies Private Limited.