About Bend Financial
Bend Financial is a Business Services company based in Boston (United States) founded in 2017, and was acquired by Webster Financial Corporation in February 2022. Health savings account platform is offered to individuals and employers. Bend Financial has raised $14.34 million across 2 funding rounds from investors including RRE Ventures and Webster Financial Corporation. The company has 29 employees. Its website bendhsa.com draws about 184 thousand monthly visits. Bend Financial offers products and services including HSA Account and Bend Advisor. Its focus areas include HR Services and Employee Benefits. Its legal entity is Bend Financial Inc. Its competitors include Bright Horizons Family Solutions, Zenith American Solutions and Intellivo; 1 of its 3 listed competitors has raised funding.
Company details
Bend Financial was founded in 2017 in Boston, United States, focusing on the health fintech sector. A platform for health savings accounts is provided, enabling tracking and management of savings for individuals and employers. Records of medical expenses, including copays, deductibles for doctor visits, and prescription medications, are maintained. Operations center on facilitating cost and tax management in healthcare spending.
- Headquarters Boston, United States
- Employees 29
- Stage Acquired
- SectorsBusiness Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website bendhsa.com
- Social LinkedIn X Facebook Instagram
- Acquired by Webster Financial Corporation (Feb 2022)
- Legal Name Bend Financial Inc.
- Total Equity Funding$14.34M (USD)
in 2 rounds
- Latest Funding Round$9.95M (USD), Series A
Jun 2019
- InvestorsRRE Ventures
& 1 more
- Employee Count29
- Acquired byWebster Financial Corporation
(Feb 2022)
Products & Services of Bend Financial
Bend Financial offers a comprehensive portfolio of products and services, including HSA Account and Bend Advisor.
Secure account for tax-advantaged medical expense savings
AI-powered guide for HSA management and education
Funding Insights of Bend Financial
Bend Financial has successfully raised a total of $14.34M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $9.95 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.34M
- Total Rounds 2
- Last Round Series A — $9.95M
- First Round $4.39M
(Jan 2018)
- Investors Count 1
All 2 funding rounds of Bend Financial with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $9.95M | Series A | – | – | – |
| Jan 2018 | $4.39M | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Bend Financial
Bend Financial has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include RRE Ventures and Webster Financial Corporation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in seed and early stage companies in the US | rre.com | New York, United States | ||
Provides personal checking, savings, loans, investments, and online banking services. | 1935 | websteronline.com | New Haven, United States |
Investor details for Bend Financial
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People of Bend Financial
11 people are tracked at Bend Financial (3 in leadership, 8 in team); the tracked headcount is 29.
| Name | Role | Group |
|---|---|---|
Shawna Mott | Director of Client Services | Leadership |
Gary Rush | Co-Founder & CTO | Leadership |
Gregg Santabarbara | Co-Founder & SVP Finance and Operations | Leadership |
Bruce Lindsay | Principal Software Developer | Team |
Mark Wroblewski | Senior Software Developer | Team |
Richard Perryman | Senior Software Developer | Team |
Michael Smith | Software Engineer | Team |
Sreedhar Talakokkula | Senior Software Developer | Team |
Brandon Hammel | Software Developer | Team |
Dana Schaeffer | Employer Client Management Services & Implementations | Team |
Michael Laughlin | Senior Software Engineer | Team |
Complete people profiles for Bend Financial
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Timeline of Bend Financial
4 dated milestones of Bend Financial across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Bend Financial is founded.
- Funding First funding round of $4.4M.
- Funding Latest funding round, Series A, of $9.9M.
- Exit Acquired by Webster Financial Corporation.
Competitors of Bend Financial
Bend Financial has 3 listed competitors in our database, 1 of them funded. They include Bright Horizons Family Solutions, Zenith American Solutions and Intellivo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brighthorizons.com | 1986 | Watertown, United States | 44,184 | Early education and child care services are provided globally. | ||
| zenith-american.com | 1990 | Mokena, United States | 1,301 | Third-party administration services are provided for U.S. workforce benefits. | ||
| intellivo.com | 1999 | Memphis, United States | $40M | 69 | Healthcare claims detection and recovery solutions are provided. |
Detailed competitors of Bend Financial
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- Full competitor set
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Web traffic of Bend Financial
The website of Bend Financial (bendhsa.com) receives about 183.9K visits a month and ranks #1,046,335 among all websites worldwide, #4,348 in Insurance.
- Monthly visits183.9K
▲ 608.9% vs previous month
- Unique visitors18K
per month
- Global rank#1,046,335
among all websites
- Category rank#4,348
Finance · Insurance
- Bounce rate75%
- Pages per visit2.0
- Average visit1 min 33 sec
- DevicesDesktop 71% · Mobile 29%
Websites whose visitors overlap most with Bend Financial. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hsabank.com | 100% | 2.6M | #21,510 | View details | |
| healthsafe-id.com | 92% | #1,521 | View details | ||
| optumbank.com | 88% | #18,676 | View details | ||
| healthcare.gov | 88% | #2,890 | View details | ||
| cigna.com | 79% | 12.8M | #3,957 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for Bend Financial
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- 33 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Human Resource & Staffing Services
3 companies that operate in the same segment as Bend Financial (Human Resource & Staffing Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based HRMS platform is offered for small and medium businesses. | 1988 | Dublin, United States | USD 60 M | USD 5.01 B | 3,600 | |
HR, insurance, and liability services are provided by Alera Group. | 1995 | Deerfield, United States | USD 250 M | |||
Provider of laboratory tests for physicians | 1969 | Burlington, Vermont, United States | USD 13.95 B | 70,000 |
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Related news about Bend Financial
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Frequently Asked Questions about Bend Financial
Bend Financial was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Bend Financial is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Bend Financial is a funded company, having raised a total of $14.34M across 2 funding rounds to date. The company's 1st funding round was a Seed of $4.39M, raised on Jan 2018.
Bend Financial has 29 employees.
Bend Financial was founded in 2017 in Boston, United States, focusing on the health fintech sector. A platform for health savings accounts is provided, enabling tracking and management of savings for individuals and employers. Records of medical expenses, including copays, deductibles for doctor visits, and prescription medications, are maintained. Operations center on facilitating cost and tax management in healthcare spending.
Bend Financial's top competitors include Bright Horizons Family Solutions, Intellivo and Zenith American Solutions.
Bend Financial offers HSA Account and Bend Advisor.
Bend Financial has 2 investors. Key investors include RRE Ventures, and Webster Financial Corporation.
Bend Financial operates through Bend Financial Inc..
Yes. Bend Financial was acquired by Webster Financial Corporation in February 2022.
The website of Bend Financial receives about 184 thousand visits a month and ranks #1,046,335 among all websites worldwide.