About Bendon
Bendon is a company based in Auckland (New Zealand) founded in 1947. It operates as a Direct-to-Consumer (D2C) and Reseller / Distribution. Bendon has completed 1 acquisition, including Lovable. Bendon offers products and services including Lingerie, Bras, and Intimates. Bendon operates in a competitive market with competitors including Naked Brands, Nisa, Smart Merino, Confitex Underwear and Phoenix Hipwear, among others.
- Headquarter Auckland, New Zealand
- SectorsConsumer
- Email••••••••
- Website bendongroup.com
- Social X Instagram
- Legal Name Bendon Limited
- Investments & Acquisitions
Products & Services of Bendon
Bendon offers a comprehensive portfolio of products and services, including Lingerie, Bras, and Intimates.
Lingerie is crafted for style and individual fit.
Bras are designed for comfort and perfect support.
Intimates are created to empower and celebrate bodies.
People of Bendon
29 people are tracked at Bendon (4 in leadership, 25 in team).
| Name | Role | Group |
|---|---|---|
Anna Johnson | Co-Owner & CEO | Leadership |
Kirstin Sweeney | General Manager Sales | Leadership |
Kylie McAinsh | General Manager Planning And Technology | Leadership |
Kylie Goodwin | General Manager Human Resources | Leadership |
Jo Scott | Wholesale Customer Service Representative | Team |
Sarah Hardinge | Group Wholesale Manager | Team |
Kari Magee | Regional Manager | Team |
Lilia Li | Finance Manager | Team |
Dean Chamberlain | Production Manager | Team |
Max Pennington | National Sales Superviser | Team |
Stephanie Protheroe | Lead Production Manager | Team |
Michelle Jeffries | ANZ Visual Merchandise Manager | Team |
Keady Henry | Allocation Manager | Team |
Hannah Chidley | Ecommerce Trading Manager | Team |
Roshanak S. | Assistant Manager | Team |
Amit Adhikari | System Engineer | Team |
Josh Brown | Business Analyst | Team |
Emma-Jean McDowell | Retail Sales Assistant | Team |
Sandy Goldsbro | Senior Business Analyst | Team |
Amanda Millar | Assistant Store Manager | Team |
9 more people are available in the full profile.
Complete people profiles for Bendon
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Bendon
Bendon has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lovable.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Lingerie for men and women is offered online by Lovable. | lovable.com.au | – | 0 | Oct 2011 | •••• |
Complete acquisition details for Bendon
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Bendon
2 dated milestones of Bendon across 64 years, from founding to its latest funding, stage changes and deals.
- Founded Bendon is founded.
- Acquisition Acquires Lovable.
Competitors of Bendon
Bendon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Naked Brands, Nisa, Smart Merino, Confitex Underwear and Phoenix Hipwear, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nakedbrands.com | 2008 | New York, United States | – | – | Women's inner wear apparel is offered by Naked Brands. | |
| nisa.co.nz | 2017 | Wellington, New Zealand | – | – | Ethical sustainable underwear and activewear produced in New Zealand. | |
| smartmerino.co.nz | 2008 | Christchurch, New Zealand | – | – | Provides sustainable merino wool apparel for warmth, comfort, and outdoor activities in New Zealand. | |
| confitexunderwear.com | 2012 | Auckland, New Zealand | – | – | Provides washable, leakproof apparel for men and women with incontinence and period protection. | |
| phoenixhips.com | 2020 | Kerikeri, New Zealand | – | – | Offers protective hipwear and shields for fall prevention and senior safety. |
Detailed competitors of Bendon
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Bendon
Complete news archive for Bendon
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Bendon
10 companies that operate in the same segment as Bendon (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 321.03 M | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | USD 13.01 M | USD 898.49 M | 2,900 | |
Women's footwear, bags, and accessories are designed and retailed. | 1996 | Singapore, Singapore | USD 30 M | – | – | |
Internet first brand offering apparel wear for men and women | 1981 | New York, New York, United States | – | USD 3.47 B | 14,200 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Bendon
Bendon was founded in 1947.
Bendon is headquartered in Auckland, New Zealand.
Bendon Group is established as a prominent authority in the lingerie and intimates industry. Since its inception in 1947, the company has been headquartered in Auckland, New Zealand. It is known for setting trends through quality and innovation in intimate apparel. The portfolio includes brands such as Bendon, Pleasure State, Fayreform, and Bendon Man, catering to diverse styles and sizes. Products are distributed across three continents via over 300 retail partners and 59 company-owned stores in Australia and New Zealand. A global team of nearly 500 professionals is supported by a supply chain with over 30 partner facilities in Asia, ensuring high standards in sourcing and manufacturing.
Bendon's top competitors include Naked Brands, Nisa and Smart Merino.
Bendon offers Lingerie, Bras, and Intimates.
Bendon has made 1 acquisition, including Lovable.
Bendon operates through Bendon Limited.