About Bendon
Bendon is a Consumer company based in Ashland (United States) founded in 2001, and was acquired by Brightstar Capital Partners in April 2026. Childrens coloring and activity books are manufactured and distributed globally. Bendon has raised $4 million across 3 funding rounds from investors including Brightstar Capital Partners, Kappa Publishing Group and BEV Capital. Bendon has completed 1 acquisition, including Bendon. Its website bendonpub.com draws about 14 thousand monthly visits. Bendon offers products and services including Coloring and Activity Books and Augmented Reality Workbooks. Its focus areas include Consumer Goods, Baby & Kids Products, Education & Learning Products and Books.
Company details
Bendon was founded in 2001 in Ashland, United States, within the childrens publishing sector. Coloring books, sticker activity pads, storybook sets, and augmented reality workbooks are produced by the company. Distribution occurs through partnerships with retailers worldwide, ensuring affordable access to these products. Operations emphasize standard manufacturing processes to support creativity-focused materials for young audiences.
- Headquarters Ashland, United States
- Stage Acquired
- SectorsConsumer
- Website bendonpub.com
- Social LinkedIn X Facebook Instagram
- Acquired by Irving Place Capital (Mar 2015)
- Legal Name Bendon
- Total Equity Funding$4M (USD)
in 3 rounds
- InvestorsBrightstar Capital Partners
& 5 more
- Investments & Acquisitions
- Acquired by
Products & Services of Bendon
Bendon offers a comprehensive portfolio of products and services, including Coloring and Activity Books and Augmented Reality Workbooks.
High-quality coloring and activity books are produced by Bendon to foster creativity in children, with distribution aimed at affordable access worldwide
Augmented reality workbooks are developed by Bendon as part of their range of children's products, enhancing interactive learning experiences
Funding Insights of Bendon
Bendon has successfully raised a total of $4M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4M
- Total Rounds 3
- First Round $4M
(Dec 2003)
- Investors Count 3
All 3 funding rounds of Bendon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2026 | Private Equity Round | – | – | ||
| Jun 2007 | Private Equity Round | – | – | ||
| Dec 2003 | $4M | Series A | – | – |
6 investors in total: 6 institutional.
Investors in Bendon
Bendon has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Brightstar Capital Partners, Kappa Publishing Group and BEV Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made by BEV Capital in US tech companies. | bevcapital.com | Darien, United States | ||
Private equity firm focused on multiple sectors | irvingplacecapital.com | New York, United States | ||
Limited information is provided about Wicks Group's activities. | wicksgroup.com | |||
Private equity firm focused on business services, consumer, industrial, government services, and technology sectors | 2015 | brightstarcp.com | New York, United States | |
| riverpinescapital.com | ||||
| kappapublishing.com |
Investor details for Bendon
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People of Bendon
21 people are tracked at Bendon (6 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Benjamin Ferguson | CEO | Leadership |
Chad Basquin | Chief Financial Officer | Leadership |
Marsha Purvis | Senior Director Of Sales | Leadership |
Rick Littleton | Senior Vice President Of Sales | Leadership |
Brett Ward | Vice President Of Sales | Leadership |
Matt Schmitz | Sr. Director - Toy | Leadership |
Angela Conner | Sales Coordinator | Team |
Jill Weitzel | Sales Coordinator | Team |
Rebecca Schemine | Sales Support Coordinator | Team |
Melissa Blanks | Senior Sales Coordinator | Team |
Austin Miko | Senior Accountant | Team |
Chad Marth | Senior Manager Sales | Team |
Kim Wilson | Senior National Account Manager | Team |
Gina Jewell | National Account Manager | Team |
Joanie Sigler | Assistant Controller | Team |
Jennifer Coffin | National Account Manager-grocery | Team |
Nichole Curry | Human Resources Payroll Coordinator | Team |
Jessica Nuttall | Sales Coordinator | Team |
Laura Brown | Replenishment/sales Analyst | Team |
Deb Blum-Sizemore | Executive Administrative Assistant/corporate Travel Administrator | Team |
1 more people are available in the full profile.
Complete people profiles for Bendon
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Investments & Acquisitions by Bendon
Bendon has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bendon.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Children's coloring and activity books are manufactured for worldwide retailers. | dalmatianpress.com | United States | 0 | Aug 2013 | •••• |
Complete acquisition details for Bendon
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- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Bendon
7 dated milestones of Bendon across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Bendon is founded.
- Funding First funding round of $4.0M.
- Exit Acquired by Wicks Group.
- Acquisition Acquires Bendon.
- Exit Acquired by Irving Place Capital.
- Exit Acquired by Brightstar Capital Partners.
- Funding Latest funding round, Private Equity Round,.
Web traffic of Bendon
The website of Bendon (bendonpub.com) receives about 13.7K visits a month.
- Monthly visits13.7K
▲ 23.3% vs previous month
Top companies in Baby & Kids Products
3 companies that operate in the same segment as Bendon (Baby & Kids Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Toys and games are designed, manufactured, and marketed worldwide. | 1945 | El Segundo, California, United States | USD 5.35 B | 34,000 | ||
Healthcare solutions are provided by Johnson & Johnson globally. | 1886 | New Brunswick, New Jersey, United States | USD 94.18 B | 139,800 | ||
Multi-brand company and manufacturer of toys | 1995 | Los Angeles, California, United States | USD 570.67 M | 680 |
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Frequently Asked Questions about Bendon
Bendon was founded in 2001 and raised its 1st funding round 2 years after it was founded.
Bendon is headquartered in Ashland, United States. It is registered at Ashland, Oregon, United States.
Bendon is a funded company, having raised a total of $4M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Dec 2003.
Bendon was founded in 2001 in Ashland, United States, within the childrens publishing sector. Coloring books, sticker activity pads, storybook sets, and augmented reality workbooks are produced by the company. Distribution occurs through partnerships with retailers worldwide, ensuring affordable access to these products. Operations emphasize standard manufacturing processes to support creativity-focused materials for young audiences.
Bendon offers Coloring and Activity Books and Augmented Reality Workbooks.
Bendon has made 1 acquisition, including Bendon.
Bendon has 6 investors. Key investors include Brightstar Capital Partners, Kappa Publishing Group, BEV Capital, Irving Place Capital, and Wicks Group.
Bendon operates through Bendon.
Yes. Bendon was acquired by Irving Place Capital in March 2015.