Benefit Resource

Rochester, United States Founded: 1993 • Age: 33 yrs Acquired By Millennium Trust Company
Provider of tax-free benefits programs and COBRA administration services

About Benefit Resource

Benefit Resource is a company based in Rochester (United States) founded in 1993 by Anthony DiBarnaba and Thomas A Guiler, and was acquired by Millennium Trust Company in July 2023. Provider of tax-free benefits programs and COBRA administration services. Benefit Resource has completed 3 acquisitions, including 121 Benefits, NCA and Pro-Flex Administrators. Its chief executive, as recorded, is Jason Hall. Its website benefitresource.com draws about 140 thousand monthly visits.

Company details

Benefit Resource, established in 1993 and currently in Acquired stage, focuses on providing essential services. Provider of tax-free benefits programs and COBRA administration services. Adapting to market demands with innovation. It continues to evolve, meeting industry challenges with strategic approaches and commitment to quality.

  • Headquarters Rochester, United States
  • Founders Anthony DiBarnaba, Thomas A Guiler
  • Stage Acquired
  • Email
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  • Phone
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  • Website benefitresource.com
  • Social LinkedIn X Facebook
  • Acquired by Millennium Trust Company (Jul 2023)
Key Metrics

Apps and channels of Benefit Resource

Benefit Resource publishes 2 mobile apps with over 50K+ downloads.

BRiMobile
Google Play Finance Everyone Free
Developer: Benefit Resource, Inc.
BRiMobile
App Store Finance 4+
Developer: Benefit Resource LLC

Investors in Benefit Resource

Benefit Resource has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Millennium Trust Company and CIP Capital.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Private equity investments are focused on middle-market growth companies.
2010cip-capital.comNew York, United States
Custodial services for listed securities are provided by the firm.
2000mtrustcompany.comChicago, United States
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Investor details for Benefit Resource

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Benefit Resource

9 people are tracked at Benefit Resource (6 in leadership, 3 in team).

NameRoleGroup
Anthony DiBarnaba
Co-FounderLeadership
Thomas A Guiler
Co-FounderLeadership
Jason Hall
CEOLeadership
Sue Kettlewell
Vice President Of Business And Technology SolutionsLeadership
Lisa Critchley
Chief People OfficerLeadership
Susan Richko Kettlewell
Vice President, Business & Technology SolutionsLeadership
Carrie Bergling
Regional ManagerTeam
Jasmine Morrow Mba
Benefits Account Manager I - Eastern RegionTeam
Javid McDaniel
Operational ManagerTeam
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Complete people profiles for Benefit Resource

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Benefit Resource

Benefit Resource has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include 121 Benefits, NCA and Pro-Flex Administrators.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Employee health benefits and HR services are provided to businesses.
proflextpa.comWilliamsville, United States2010Aug 2023β€’β€’β€’β€’
Payroll management and employee benefits services are provided.
ncabenefits.comWestlake, United States1988Sep 2022β€’β€’β€’β€’
Employee benefits services are provided to businesses nationwide.
121benefits.comMinneapolis, United States2015Oct 2020β€’β€’β€’β€’
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Complete acquisition details for Benefit Resource

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of Benefit Resource

6 dated milestones of Benefit Resource across 30 years, from founding to its latest funding, stage changes and deals.

  1. Founded Benefit Resource is founded.
  2. Exit Acquired by CIP Capital.
  3. Acquisition Acquires 121 Benefits.
  4. Acquisition Acquires NCA.
  5. Exit Acquired by Millennium Trust Company.
  6. Acquisition Acquires Pro-Flex Administrators.

Web traffic of Benefit Resource

The website of Benefit Resource (benefitresource.com) receives about 140.4K visits a month.

  • Monthly visits
    140.4K

    ▲ 13.2% vs previous month

Similar websites

Websites whose visitors overlap most with Benefit Resource. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
briweb.com
briweb.com
100%
#112,167–
nysdcp.com
nysdcp.com
75%
#133,639–
nysaves.org
nysaves.org
75%
#48,408–
uc.conexisfsa.com
uc.conexisfsa.com
73%
–
flextoday.com
flextoday.com
73%
#6,345,734–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 35 similar websites and full traffic analytics for Benefit Resource

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 35 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Frequently Asked Questions about Benefit Resource

Benefit Resource was founded in 1993.

Benefit Resource is headquartered in Rochester, United States.

Jason Hall is the CEO of Benefit Resource, as recorded in our data.

Benefit Resource, established in 1993 and currently in Acquired stage, focuses on providing essential services. Provider of tax-free benefits programs and COBRA administration services. Adapting to market demands with innovation. It continues to evolve, meeting industry challenges with strategic approaches and commitment to quality.

Benefit Resource has made 3 acquisitions, including 121 Benefits, NCA, and Pro-Flex Administrators.

Benefit Resource has 2 investors. Key investors include Millennium Trust Company, and CIP Capital.

Yes. Benefit Resource was acquired by Millennium Trust Company in July 2023.

Yes. Benefit Resource publishes BRiMobile and 1 more app, with over 50,000 downloads.

The website of Benefit Resource receives about 140 thousand visits a month.

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