About Betches
Betches is a company based in New York (United States) founded in 2011 by Jordana Abraham and Aleen Dreksler, and was acquired by LBG Media in October 2023. Female-founded and led media and entertainment brand providing a space for women to get real about life through humor and honesty. Its chief executive, as recorded, is Aleen Dreksler. Its website betches.com draws about 906 thousand monthly visits. Its legal entity is Betches Media, Inc.
Company details
Betches was established in 2011 in New York, United States, as a female-led media and entertainment entity. Womens life experiences are addressed through humorous and unfiltered content. An official online shop offers clothing, accessories, and gifts. Podcasts featuring co-founders discussions on pop culture are produced. Operations center on creating relatable spaces for female audiences in the digital media sector.
Apps and channels of Betches
its YouTube channel Bravo By Betches has 207K subscribers and 30 videos.
Videos from Betches
The most watched videos on Betches's YouTube channel, Bravo By Betches (207K subscribers). Click a video to play it here.
More on Bravo By Betches.
Investors in Betches
Betches has secured backing from 1 investor. Prominent investors backing the company include LBG Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category news is provided via an online digital platform. | 2012 | lbgmedia.co.uk | London, United Kingdom |
Investor details for Betches
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Betches
30 people are tracked at Betches (17 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Jordana Abraham | Co-Founder | Leadership |
Aleen Dreksler | Co-Founder & CEO | Leadership |
Lexi Novak | Vice President Creative Director | Leadership |
Kate Ward | Chief Content Officer | Leadership |
Dylan Hafer | Director of Social, Entertainment | Leadership |
Julia Alkon | Senior Director, Sales Planning & Account Management | Leadership |
Samantha Sage | Chief Creative Officer | Leadership |
Rachel Szames-Licker | Chief Operating Officer | Leadership |
Aashna Sinha | Chief People Officer | Leadership |
Katie Corvino | Vice President Of Editorial | Leadership |
Lily Clarkson | Associate Director | Leadership |
Maria Del Russo | Senior Director, Branded & Affiliate Content | Leadership |
Bryan Russell Smith | Senior Director, Studios | Leadership |
Michelle Ciciyasvili | Senior Director Communications | Leadership |
Shanice Kellman | Director Of Talent Relations | Leadership |
Randi Windt | Senior Vice President, Revenue Partnerships | Leadership |
Laura Valencia | Associate Director, Video Graphics & Animation | Leadership |
Alexandra Scelzo | Account Executive, Sales And Brand Partnerships | Team |
Dilani Wijetilaka | Account Executive, Sales & Brand Partnerships | Team |
Madeline Mahoney | Senior Video Producer | Team |
10 more people are available in the full profile.
Complete people profiles for Betches
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Betches
2 dated milestones of Betches across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Betches is founded.
- Exit Acquired by LBG Media.
Web traffic of Betches
The website of Betches (betches.com) receives about 905.8K visits a month and ranks #84,281 among all websites worldwide, #5,957 in Arts and Entertainment.
- Monthly visits905.8K
▲ 14.7% vs previous month
- Unique visitors498.3K
per month
- Global rank#84,281
among all websites
- Category rank#5,957
Arts and Entertainment
- Bounce rate60%
- Pages per visit1.5
- Average visit36 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Betches. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cosmopolitan.com.au | cosmopolitan.com.au | 100% | #780,564 | – | |
| cafemom.com | 100% | 895.8K | #79,646 | View details | |
raptastisch.net | raptastisch.net | 100% | #88,090 | – | |
hotcelebshome.com | hotcelebshome.com | 100% | #68,134 | – | |
| filmfare.com | 100% | 854K | #46,467 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Betches
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Betches
Betches was founded in 2011.
Betches is headquartered in New York, United States. It is registered at New York, New York, United States.
Aleen Dreksler is the CEO of Betches, as recorded in our data. They have also founded this company.
Betches was established in 2011 in New York, United States, as a female-led media and entertainment entity. Womens life experiences are addressed through humorous and unfiltered content. An official online shop offers clothing, accessories, and gifts. Podcasts featuring co-founders discussions on pop culture are produced. Operations center on creating relatable spaces for female audiences in the digital media sector.
Betches has 1 investor. Key investors include LBG Media.
Betches operates through Betches Media, Inc.
Yes. Betches was acquired by LBG Media in October 2023.
The website of Betches receives about 906 thousand visits a month and ranks #84,281 among all websites worldwide.