About Betfair Group
Betfair Group is a Media & Entertainment company based in London (United Kingdom) founded in 2000, and was acquired by Stake in November 2023. Online sports betting exchange services are operated internationally. It operates in the Media & Entertainment and Consumer sectors. The company has 795 employees. Betfair Group has completed 1 acquisition, including Sportsbet. Its website betfair.com draws about 12.1 million monthly visits. Its focus areas include Sports Tech, Sports Betting, Betting Platforms and Multi Sports. Its legal entity is BETFAIR GENERAL BETTING LIMITED.
Company details
Betfair Group is an International Internet sports betting company. The Companys website offers a wide range of sports betting and gambling related activities online in the United Kingdom and internationally. The company operates through Betfair Excl. US and Betfair US segments. Its products include Betting Exchange that enable its customers to bet against each other by backing or laying outcomes at prices they determine; and Sportsbook, a fixed-odds sportsbook where customers bet directly against Betfair on sporting outcomes. The company also offers a range of gaming products, including casino, arcade, poker, bingo, and exchange games; and online horse racing betting services, as well as online casino services. The company is also developing automated price feeds to third parties, establishing white-label exchanges and through its own Betfair Mobile product. Company has annual revenue more than 462M. Betfair floated on the London Stock Exchange with a stock symbol of BET on 22 October 2010. Company was founded in 2000 and is headquartered in London, the United Kingdom.
- Headquarters London, United Kingdom
- Employees 795
- Stage Acquired
- SectorsMedia & EntertainmentConsumer
- Website category Gambling · Sports Betting
- Website betfair.com
- Social LinkedIn X
- Acquired by Stake (Nov 2023)
- Legal Name Betfair General Betting Limited
- Date of Incorporation 08 Nov, 2006
- Jurisdiction BIRMINGHAM, UNITED KINGDOM
- Net Profit$988.52 (USD)-10as on Dec 31, 2020
- EBITDA$988.52 (USD)-27as on Dec 31, 2020
- InvestorsBalderton Capital
& 8 more
- Employee Count795
- Investments & Acquisitions
- Acquired byStake
(Nov 2023)
Funding Insights of Betfair Group
- Total Rounds 2
- Investors Count 9
All 2 funding rounds of Betfair Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2006 | Series A | – | SoftBank Capital | – | |
| Apr 2000 | Angel Round | – | – | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Betfair Group
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9 investors in total: 9 institutional.
Investors in Betfair Group
Betfair Group has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Balderton Capital, SoftBank and Stake.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
European stage agnostic VC firm | pitoncap.com | London, United Kingdom | ||
Archimedia is engaged in brand investment and creative capital. | archimedia.com | London, United Kingdom | ||
Technology sectors are targeted for venture capital investments. | aglaeventures.com | Paris, France | ||
Seed & early-stage tech-focused venture capital firm | episode1.com | London, United Kingdom | ||
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Multistage venture capital investments are focused on technology sectors. | 2000 | balderton.com | London, United Kingdom | |
Seed-stage tech-focused VC firm investing primarily in the UK | samos.vc | London, United Kingdom | ||
PE and VC fund focused on fintech, Adtech, gaming, eCommerce, and multiple sectors | softbank.com | Newton, United States | ||
| stake.com |
Investor details for Betfair Group
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People of Betfair Group
456 people are tracked at Betfair Group (200 in leadership, 9 in board & advisors, 247 in team); the tracked headcount is 795.
| Name | Role | Group |
|---|---|---|
Ed Wray | Leadership | |
Rohan Lobo | Director US Reporting | Leadership |
Alice Song | Assoc. Chief Of Staff | Leadership |
Joanne Thornton | Marketing Director - Sky Gaming (12 Month Secondment) | Leadership |
Mark McHugh | Head Of Risk & Compliance - Flutter International | Leadership |
Leigh Hall | Head Of Infosec - Architecture, Delivery, And GRC | Leadership |
Ben Fox | Director Of Marketing Insight | Leadership |
Rachel Jones Fca | Head Of Sustainability Reporting | Leadership |
Amy Woodcock Aca | Finance Director | Leadership |
Kara L. | Associate Director, Legal (corporate And Commercial) - Flutter International | Leadership |
Pádraig Ó Ríordáin | Chief Legal Officer & Group Commercial Director | Leadership |
Amy Howe | CEO & President, FanDuel | Leadership |
Barni Evans | CEO, Sportsbet | Leadership |
Dan Taylor | CEO, Flutter International | Leadership |
Tracy Krajnyak | Head Of Strategic Programme Delivery | Leadership |
Emma Martin | Senior Human Resources Business Partner | Leadership |
Dominic Abbott | Head Of Finance Fp&a - Flutter Functions | Leadership |
Sophie Nottage | Head Of Finance - Fp&a | Leadership |
Philip Hogan | Director Of Product | Leadership |
Jane Slowey | Senior Finance Business Partner - Paddy Power Online | Leadership |
436 more people are available in the full profile.
Complete people profiles for Betfair Group
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Investments & Acquisitions by Betfair Group
Betfair Group has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Sportsbet.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online sports betting platform for multiple sports is provided. | sportsbet.com.au | Melbourne, Australia | 1999 | •••• |
Complete acquisition details for Betfair Group
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Timeline of Betfair Group
6 dated milestones of Betfair Group across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Betfair Group is founded.
- Funding First funding round.
- Funding Latest funding round, Series A,.
- Milestone Reaches Unicorn status.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Stake.
Web traffic of Betfair Group
The website of Betfair Group (betfair.com) receives about 12.1M visits a month and ranks #3,262 among all websites worldwide, #78 in Sports Betting.
- Monthly visits12.1M
▲ 6.6% vs previous month
- Unique visitors1.3M
per month
- Global rank#3,262
among all websites
- Category rank#78
Gambling · Sports Betting
- Bounce rate24%
- Pages per visit11.9
- Average visit11 min 47 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Betfair Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| oddschecker.com | 100% | 7M | #9,752 | View details | |
paddypower.com | paddypower.com | 100% | #3,482 | – | |
| bet365.com | 98% | 45.3M | #932 | View details | |
sports.williamhill.com | sports.williamhill.com | 97% | #8,218 | – | |
skybet.com | skybet.com | 90% | #3,143 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Betfair Group
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Related news about Betfair Group
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Frequently Asked Questions about Betfair Group
Betfair Group was founded in 2000.
Betfair Group is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Betfair Group has 795 employees.
Betfair Group is an International Internet sports betting company. The Companys website offers a wide range of sports betting and gambling related activities online in the United Kingdom and internationally. The company operates through Betfair Excl. US and Betfair US segments. Its products include Betting Exchange that enable its customers to bet against each other by backing or laying outcomes at prices they determine; and Sportsbook, a fixed-odds sportsbook where customers bet directly against Betfair on sporting outcomes. The company also offers a range of gaming products, including casino, arcade, poker, bingo, and exchange games; and online horse racing betting services, as well as online casino services. The company is also developing automated price feeds to third parties, establishing white-label exchanges and through its own Betfair Mobile product. Company has annual revenue more than 462M. Betfair floated on the London Stock Exchange with a stock symbol of BET on 22 October 2010. Company was founded in 2000 and is headquartered in London, the United Kingdom.
Betfair Group has made 1 acquisition, including Sportsbet.
Betfair Group has 9 investors. Key investors include Balderton Capital, SoftBank, Stake, Piton Capital, and Archimedia.
Betfair Group operates through Betfair General Betting Limited.
Yes. Betfair Group was acquired by Stake in November 2023.
The website of Betfair Group receives about 12.1 million visits a month and ranks #3,262 among all websites worldwide.