About BetKing
BetKing is a Media & Entertainment company based in Ikeja (Nigeria) founded in 2018 by Byron Petzer. It operates in the Media & Entertainment and Consumer sectors. BetKing has raised $376.53 million across 2 funding rounds from investors including MultiChoice Group. Its website betking.com draws about 14.2 million monthly visits. BetKing offers products and services including Sports Betting, Casino Games, and Virtual Games. Its focus areas include Gambling Tech, Online Gambling Platforms, Betting and Sports.
Company details
Online gambling platform offering multi-category sports betting services. The platform enables users to wager on various sports like soccer, basketball, tennis, and more. Also, it offers virtual and live sports betting. It offers features like variant payment options, optimized secured gambling platform, etc.
- Total Equity Funding$376.53M (USD)
in 2 rounds
- Latest Funding Round$293.42M (USD), Series C
Jun 2021
- Investors
Products & Services of BetKing
BetKing offers a comprehensive portfolio of products and services, including Sports Betting, Casino Games, and Virtual Games.
Service for wagering on live and scheduled sports events online.
Platform offering virtual casino games for entertainment and betting.
Simulated sports and events for continuous betting opportunities.
Apps and channels of BetKing
its YouTube channel BetKing Nigeria has 6.44K subscribers and 30 videos.
Videos from BetKing
The most watched videos on BetKing's YouTube channel, BetKing Nigeria (6.44K subscribers). Click a video to play it here.
More on BetKing Nigeria.
Funding Insights of BetKing
BetKing has successfully raised a total of $376.53M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $293.42 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $376.53M
- Total Rounds 2
- Last Round Series C — $293.42M
- First Round $83.11M
(Nov 2020)
- Investors Count 1
All 2 funding rounds of BetKing with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $293.42M | Series C | – | MultiChoice | – |
| Nov 2020 | $83.11M | Series C | – | MultiChoice | – |
1 investors in total: 1 institutional.
Investors in BetKing
BetKing has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include MultiChoice Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pay-television channels and internet services are provided to subscribers. | 1995 | multichoice.com | Randburg, South Africa |
Investor details for BetKing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of BetKing
107 people are tracked at BetKing (29 in leadership, 78 in team).
| Name | Role | Group |
|---|---|---|
Byron Petzer | Co-Founder | Leadership |
Melissa Butland | Head Of Customer Service Supersportbet | Leadership |
Carlos Melo | Head Of Growth | Leadership |
Maria E. A. | Product Director (retail & Market Expansion) | Leadership |
Steven Monaghan | Chief Commercial Officer (cco) | Leadership |
Dapo Olasope | CFO | Leadership |
Tim Smeets | Trading Director | Leadership |
Ronnie Whelan | CEO | Leadership |
Kerry Burkimsher | Group Head Of Fp&a | Leadership |
Christian Camilleri | Head Of Finance | Leadership |
Uzoaku Osele | Head Of Operations | Leadership |
Edward Peace | Head Of Business Development | Leadership |
Betking Partners | Business Partner | Leadership |
Nengi Akinola | Head Of Marketing | Leadership |
Morayo R Ero | Head Of Treasury | Leadership |
Anthony El-Khoury | VP, Business Operations | Leadership |
Jaspal Kang | Group CFO | Leadership |
James Anthoney | Head Of Prematch Trading | Leadership |
Augustine Frank | Sales Director | Leadership |
Clarissa Feyt | Senior Talent Partner | Leadership |
87 more people are available in the full profile.
Complete people profiles for BetKing
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BetKing
3 dated milestones of BetKing across 3 years, from founding to its latest funding, stage changes and deals.
- Founded BetKing is founded.
- Funding First funding round of $83.1M.
- Funding Latest funding round, Series C, of $293.4M.
Web traffic of BetKing
The website of BetKing (betking.com) receives about 14.2M visits a month and ranks #3,115 among all websites worldwide, #72 in Sports Betting.
- Monthly visits14.2M
- Unique visitors987.9K
per month
- Global rank#3,115
among all websites
- Category rank#72
Gambling · Sports Betting
- Bounce rate24%
- Pages per visit10.8
- Average visit13 min 54 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with BetKing. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
flashscore.mobi | flashscore.mobi | 100% | #1,642 | – | |
flashscore.com.ng | flashscore.com.ng | 94% | #5,220 | – | |
| forebet.com | 88% | #4,072 | View details | ||
| sportybet.com | 82% | 63.6M | #462 | View details | |
sports.bet9ja.com | sports.bet9ja.com | 82% | #34,221 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 36 similar websites and full traffic analytics for BetKing
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 36 similar websites
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Related news about Betking
Complete news archive for BetKing
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Frequently Asked Questions about BetKing
BetKing was founded in 2018 and raised its 1st funding round 2 years after it was founded.
BetKing is headquartered in Ikeja, Nigeria. It is registered at Ikeja, Lagos, Nigeria.
BetKing is a funded company, having raised a total of $376.53M across 2 funding rounds to date. The company's 1st funding round was a Series C of $83.11M, raised on Nov 2020.
Online gambling platform offering multi-category sports betting services. The platform enables users to wager on various sports like soccer, basketball, tennis, and more. Also, it offers virtual and live sports betting. It offers features like variant payment options, optimized secured gambling platform, etc.
BetKing offers Sports Betting, Casino Games, and Virtual Games.
BetKing has 1 investor. Key investors include MultiChoice Group.
The website of BetKing receives about 14.2 million visits a month and ranks #3,115 among all websites worldwide.