BetMakers Technology Group

Broadmeadows, Australia Founded: 2013 • Age: 13 yrs Listed
Tech-enabled solutions are delivered for sports betting operators.

About BetMakers Technology Group

BetMakers Technology Group is a publicly listed company based in Broadmeadows (Australia) founded in 2013. Tech-enabled solutions are delivered for sports betting operators. It operates in the Media & Entertainment and Consumer sectors. BetMakers Technology Group has completed 4 acquisitions, including DynamicOdds, Global Betting Services and Global Tote. Its website betmakers.com draws about 19 thousand monthly visits. BetMakers Technology Group offers products and services including Price Manager, Betting Platforms, Global Tote, Embedded Racebook, and Form and Statistics. Its focus areas include Gambling Tech, Gambling IT, Online and Betting. Its legal entity is BetMakers Technology Group Limited.

Company details

BetMakers Technology Group was founded in 2013 and is headquartered in Broadmeadows, Australia. Operations focus on the sports betting sector, where tech-enabled solutions are provided to gambling operators. Services include white-label widgets for sportsbooks and an integrity platform that presents race-day and historical data. Customized, automated, and easily integrated features are offered to support operator needs.

  • Headquarters Broadmeadows, Australia
  • Stage Public
  • Sectors
    Media & Entertainment
    Consumer
  • Website category Gambling · Sports Betting
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website betmakers.com
  • Social LinkedIn X Facebook
  • Legal Name Betmakers Technology Group Ltd
Key Metrics
  • Annual Revenue
    $63.77 M (USD)
    8.79
    as on Jun 30, 2026
  • Net Profit
    -$3.58 M (USD)
    80.32
    as on Jun 30, 2026
  • EBITDA
    $41.8 M (USD)
    2103.27
    as on Jun 30, 2026
  • Latest Funding Round
    $25M (USD), Post-IPO

    Feb 2021

  • Investors
    Tekkorp

    & 1 more

  • Investments & Acquisitions

Products & Services of BetMakers Technology Group

BetMakers Technology Group offers a comprehensive portfolio of products and services, including Price Manager, Betting Platforms, Global Tote, Embedded Racebook, and Form and Statistics.

Price Manager
Betting Platform

Manages fixed odds pricing for racing events globally.

Betting Platforms
Wagering Software

Provides end-to-end solutions for user engagement in racing bets.

Global Tote
Tote Services

Offers pari-mutuel wagering and risk management tools.

Embedded Racebook
Integration Tool

Enables quick addition of racing verticals to apps.

Form and Statistics
Analytics Service

Delivers data for enhanced user betting decisions.

Funding Insights of BetMakers Technology Group

  • Total Rounds 3
  • Last Round Post-IPO β€” $25M
  • First Round $23.98M

    (Jun 2020)

  • Investors Count 2

All 3 funding rounds of BetMakers Technology Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Feb 2021$25MPost-IPO––
Dec 2020$36.86MPost-IPO––
–
Jun 2020$23.98MPost-IPO––
Valuation history

2 investors in total: 1 institutional and 1 angel.

Investors in BetMakers Technology Group

BetMakers Technology Group has secured backing from 2 investors, including angel and venture fund investors. Prominent investors backing the company include Matt Tripp and Tekkorp.

All
Venture Fund
Angel
InvestorDescriptionFounded YearDomainLocation
Tekkorp is engaged in advising and investing in digital gaming companies.
tekkorp.comLas Vegas, United States

Matt Tripp

unknown_4794dee16d2d4b7ea
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Investor details for BetMakers Technology Group

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People of BetMakers Technology Group

17 people are tracked at BetMakers Technology Group (11 in leadership, 6 in team).

NameRoleGroup
Ravi Wagaarachchi
VP Of Special Projects And HardwareLeadership
Joey Carroll
Director Of Business Development And PartnershipsLeadership
Chelsey Abbott
Chief People OfficerLeadership
Karin Smith
Head Of People & CultureLeadership
Dallas Baker
Head Of International OperationsLeadership
Hussein Abdulhussein
Head Of Platforms And Race Day OperationsLeadership
Martin Tripp
Chief Operating OfficerLeadership
Oliver Shanahan
Chief Information OfficerLeadership
Jake Henson
Chief Executive OfficerLeadership
Todd Buckingham
Chief Growth OfficerLeadership
Lance Ku
International Operations Manager, Director Of Sales & Business Development /// Asia At Global ToteLeadership
Brad Eaton
General Counsel - APACTeam
Brett Gorman
GM International PartnershipsTeam
Adriana Piva
Partnerships CoordinatorTeam
Claire Cottam
Legal CounselTeam
James Deveney
Partnerships ManagerTeam
Rich Pingel
General CounselTeam
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IPO & Listings of BetMakers Technology Group

BetMakers Technology Group is a publicly listed company on the ASX with ticker symbol BET in Australia, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

  • IPO date11 Dec 2015
  • Listed onASX: BET
  • Listed entityBETMAKERS TECHNOLOGY GROUP LTD
  • Exchange sectorTechnology services
  • ISINAU0000050585
  • Share price0.22 AUD (+2.33% on the day) · 2026-10-14
  • Market capitalisation240,860,683.00 AUD
  • EPS (diluted, trailing year)-0.00 AUD
  • Volume (last session)627,001

Financials of BetMakers Technology Group

Exchange-reported annual figures
YearRevenueNet incomeEBITDA
202692.6M AUD-5.2M AUD60.7M AUD
202585.1M AUD-26.4M AUD2.8M AUD
202495.2M AUD-38.7M AUD-5.8M AUD
202395.0M AUD-38.8M AUD-37.3M AUD
202291.7M AUD-89.2M AUD-69.2M AUD
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Detailed financial statements for BetMakers Technology Group

Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.

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Investments & Acquisitions by BetMakers Technology Group

BetMakers Technology Group has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include DynamicOdds, Global Betting Services and Global Tote.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
SaaS-based betting platform for equestrian sports is provided.
puntingform.com.auLavington, Australia2012Oct 2022β€’β€’β€’β€’
Multi-sports training courses are delivered to participants internationally.
globaltote.comSt. Anne, Channel Islands2001Dec 2020$41.22M
Fixed-odds data is supplied to horse racing gambling operators.
globalbettingservices.comMelbourne, Australia2013Sep 2018β€’β€’β€’β€’
Odd comparison solutions and betting statistics are provided across sports.
dynamicodds.comNorth Lakes, Australia2009Sep 2018β€’β€’β€’β€’
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Complete acquisition details for BetMakers Technology Group

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Timeline of BetMakers Technology Group

8 dated milestones of BetMakers Technology Group across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded BetMakers Technology Group is founded.
  2. IPO Lists on the stock exchange (IPO).
  3. Acquisition Acquires DynamicOdds.
  4. Acquisition Acquires Global Betting Services.
  5. Funding First funding round of $24.0M.
  6. Acquisition Acquires Global Tote.
  7. Funding Latest funding round, Post-IPO, of $25.0M.
  8. Acquisition Acquires Punting Form.

Web traffic of BetMakers Technology Group

The website of BetMakers Technology Group (betmakers.com) receives about 19K visits a month and ranks #1,974,562 among all websites worldwide, #6,002 in Sports Betting.

  • Monthly visits
    19K

    ▲ 70.8% vs previous month

  • Unique visitors
    4.9K

    per month

  • Global rank
    #1,974,562

    among all websites

  • Category rank
    #6,002

    Gambling · Sports Betting

Similar websites

Websites whose visitors overlap most with BetMakers Technology Group. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
wagerlab.app
wagerlab.app
100%
#1,010,842–
bookmakers.com
bookmakers.com
91%
–
gamblinginsider.com
49%
680.7K#119,104View details
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Related news about Betmakers Technology Group

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Frequently Asked Questions about BetMakers Technology Group

BetMakers Technology Group was founded in 2013 and raised its 1st funding round 7 years after it was founded.

BetMakers Technology Group is headquartered in Broadmeadows, Australia. It is registered at Broadmeadows, Victoria, Australia.

Annual revenue of BetMakers Technology Group is $63.77M as on Jun 30, 2026.

BetMakers Technology Group was founded in 2013 and is headquartered in Broadmeadows, Australia. Operations focus on the sports betting sector, where tech-enabled solutions are provided to gambling operators. Services include white-label widgets for sportsbooks and an integrity platform that presents race-day and historical data. Customized, automated, and easily integrated features are offered to support operator needs.

BetMakers Technology Group offers Price Manager, Betting Platforms, Global Tote, Embedded Racebook, and Form and Statistics.

Yes, BetMakers Technology Group is publicly traded on ASX under the ticker symbol BET.

BetMakers Technology Group has made 4 acquisitions, including DynamicOdds, Global Betting Services, and Global Tote.

BetMakers Technology Group has 2 investors. Key investors include Matt Tripp, and Tekkorp.

BetMakers Technology Group operates through Betmakers Technology Group Limited.

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