BetMakers Technology Group

Broadmeadows, Australia Founded: 2013 • Age: 13 yrs
Tech-enabled solutions are delivered for sports betting operators.
Annual revenue $55.6M Latest available
Total funding - 3 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 5 Services tracked
Competitors 11 Brand Intelligence

About BetMakers Technology Group

BetMakers Technology Group is a company based in Broadmeadows (Australia) founded in 2013. BetMakers Technology Group has completed 4 acquisitions, including DynamicOdds, Global Betting Services and Global Tote. BetMakers Technology Group offers products and services including Price Manager, Betting Platforms, Global Tote, Embedded Racebook, and Form and Statistics. BetMakers Technology Group operates in a competitive market with competitors including Playtech, Genius Sports, FSB Technology, OpenBet and FansUnite, among others.

  • Headquarter Broadmeadows, Australia
  • Stage Public
  • Sectors
    Media & Entertainment
    Consumer
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Betmakers Technology Group Ltd
Operational Areas
Media & Entertainment → Sports, Events & Attractions Unlock Sub-Sector Unlock Segment
Consumer → Sports, Leisure & Outdoor Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $55.58 M (USD)
    -10.59
    as on Jun 30, 2025
  • Net Profit
    -$17.25 M (USD)
    31.67
    as on Jun 30, 2025
  • EBITDA
    $1.8 M (USD)
    0
    as on Jun 30, 2025
  • Latest Funding Round
    $25 M (USD), Post-IPO

    Feb 17, 2021

  • Investors
    Tekkorp

    & 1 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    DynamicOdds

    & 3 more

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IPO & Listings of BetMakers Technology Group

BetMakers Technology Group is a publicly listed company on the ASX with ticker symbol BET in Australia, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: ASX · Ticker: BET · Sector: Technology services · Australia

Products & Services of BetMakers Technology Group

BetMakers Technology Group offers a comprehensive portfolio of products and services, including Price Manager, Betting Platforms, Global Tote, Embedded Racebook, and Form and Statistics.

Product name locked
Category locked
Primary

Manages fixed odds pricing for racing events globally.

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Provides end-to-end solutions for user engagement in racing bets.

Product name locked
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Offers pari-mutuel wagering and risk management tools.

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Enables quick addition of racing verticals to apps.

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Delivers data for enhanced user betting decisions.

People of BetMakers Technology Group

Headcount 200-500
Employee Profiles 17
Employee Profiles
People
Brad Eaton
General Counsel - APAC
People
Ravi Wagaarachchi
VP Of Special Projects And Hardware
People
Joey Carroll
Director Of Business Development And Partnerships
People
Chelsey Abbott
Chief People Officer

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Funding Insights of BetMakers Technology Group

Investors in BetMakers Technology Group

BetMakers Technology Group has secured backing from 2 investors, including angel and venture fund investors. Prominent investors backing the company include Matt Tripp and Tekkorp.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Tekkorp is engaged in advising and investing in digital gaming companies.
Locked Locked Locked

Matt Tripp

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Investor details for BetMakers Technology Group

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Investments & Acquisitions by BetMakers Technology Group

BetMakers Technology Group has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include DynamicOdds, Global Betting Services and Global Tote.

Investments
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Investment portfolio details for BetMakers Technology Group

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Fixed-odds data is supplied to horse racing gambling operators.
Locked Locked 2013 Locked
SaaS-based betting platform for equestrian sports is provided.
Locked Locked 2012 Locked
Odd comparison solutions and betting statistics are provided across sports.
Locked Locked 2009 Locked
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Complete acquisition details for BetMakers Technology Group

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Financial Statements - BetMakers Technology Group

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Detailed financials for BetMakers Technology Group

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Betmakers Technology Group Comparisons

BetMakers Technology Group Primary company
Description
Tech-enabled solutions are delivered for sports betting oper...
Location
Broadmeadows, Australia
Founded Year
2013
Annual Revenue
$55.58 M (USD)
Net Profit
-$17.25 M (USD)
EBITDA
$1.8 M (USD)
Employees
Not available
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Peer comparison for BetMakers Technology Group

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Competitors of BetMakers Technology Group

BetMakers Technology Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Playtech, Genius Sports, FSB Technology, OpenBet and FansUnite, among others.

Company Name Domain Founded year HQ Location Description
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SaaS-driven tech solutions for gambling operators are delivered.
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Web-based platforms for sports betting management are developed.
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Provider of tech-enabled software solutions for the gambling and sports betting industries
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Software solutions for betting and online gaming are provided.
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AI-enabled platform for sports betting and management is provided.
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Turnkey solutions for online casino and sports wagering are provided.
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Detailed competitors of BetMakers Technology Group

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Latest news on Betmakers Technology Group

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Complete news archive for BetMakers Technology Group

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Frequently Asked Questions about BetMakers Technology Group

BetMakers Technology Group was founded in 2013 and raised its 1st funding round 7 years after it was founded.

BetMakers Technology Group is headquartered in Broadmeadows, Australia. It is registered at Broadmeadows, Victoria, Australia.

Annual revenue of BetMakers Technology Group is $55.58M as on Jun 30, 2025.

BetMakers Technology Group was founded in 2013 and is headquartered in Broadmeadows, Australia. Operations focus on the sports betting sector, where tech-enabled solutions are provided to gambling operators. Services include white-label widgets for sportsbooks and an integrity platform that presents race-day and historical data. Customized, automated, and easily integrated features are offered to support operator needs.

BetMakers Technology Group's top competitors include Playtech, Light & Wonder and Genius Sports.

BetMakers Technology Group offers Price Manager, Betting Platforms, Global Tote, Embedded Racebook, and Form and Statistics.

Yes, BetMakers Technology Group is publicly traded on ASX under the ticker symbol BET.

BetMakers Technology Group has made 4 acquisitions, including DynamicOdds, Global Betting Services, and Global Tote.

BetMakers Technology Group has 2 investors. Key investors include Matt Tripp, and Tekkorp.

The ticker symbol of BetMakers Technology Group is BET on ASX.

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