
About BetMakers Technology Group
BetMakers Technology Group is a publicly listed company based in Broadmeadows (Australia) founded in 2013. Tech-enabled solutions are delivered for sports betting operators. It operates in the Media & Entertainment and Consumer sectors. BetMakers Technology Group has completed 4 acquisitions, including DynamicOdds, Global Betting Services and Global Tote. Its website betmakers.com draws about 19 thousand monthly visits. BetMakers Technology Group offers products and services including Price Manager, Betting Platforms, Global Tote, Embedded Racebook, and Form and Statistics. Its focus areas include Gambling Tech, Gambling IT, Online and Betting. Its legal entity is BetMakers Technology Group Limited.
Company details
BetMakers Technology Group was founded in 2013 and is headquartered in Broadmeadows, Australia. Operations focus on the sports betting sector, where tech-enabled solutions are provided to gambling operators. Services include white-label widgets for sportsbooks and an integrity platform that presents race-day and historical data. Customized, automated, and easily integrated features are offered to support operator needs.
- Headquarters Broadmeadows, Australia
- Stage Public
- SectorsMedia & EntertainmentConsumer
- Website category Gambling · Sports Betting
- Phoneβ’β’β’β’ β’β’β’β’
- Website betmakers.com
- Social LinkedIn X Facebook
- Legal Name Betmakers Technology Group Ltd
- Annual Revenue$63.77 M (USD)8.79as on Jun 30, 2026
- Net Profit-$3.58 M (USD)80.32as on Jun 30, 2026
- EBITDA$41.8 M (USD)2103.27as on Jun 30, 2026
- Latest Funding Round$25M (USD), Post-IPO
Feb 2021
- InvestorsTekkorp
& 1 more
- Investments & AcquisitionsDynamicOdds
& 3 more
Products & Services of BetMakers Technology Group
BetMakers Technology Group offers a comprehensive portfolio of products and services, including Price Manager, Betting Platforms, Global Tote, Embedded Racebook, and Form and Statistics.
Manages fixed odds pricing for racing events globally.
Provides end-to-end solutions for user engagement in racing bets.
Offers pari-mutuel wagering and risk management tools.
Enables quick addition of racing verticals to apps.
Delivers data for enhanced user betting decisions.
Funding Insights of BetMakers Technology Group
- Total Rounds 3
- Last Round Post-IPO β $25M
- First Round $23.98M
(Jun 2020)
- Investors Count 2
All 3 funding rounds of BetMakers Technology Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $25M | Post-IPO | β | β | |
| Dec 2020 | $36.86M | Post-IPO | β | β | β |
| Jun 2020 | $23.98M | Post-IPO | β | β |
2 investors in total: 1 institutional and 1 angel.
Investors in BetMakers Technology Group
BetMakers Technology Group has secured backing from 2 investors, including angel and venture fund investors. Prominent investors backing the company include Matt Tripp and Tekkorp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tekkorp is engaged in advising and investing in digital gaming companies. | tekkorp.com | Las Vegas, United States | ||
MT Matt Tripp | unknown_4794dee16d2d4b7ea |
Investor details for BetMakers Technology Group
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of BetMakers Technology Group
17 people are tracked at BetMakers Technology Group (11 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Ravi Wagaarachchi | VP Of Special Projects And Hardware | Leadership |
Joey Carroll | Director Of Business Development And Partnerships | Leadership |
Chelsey Abbott | Chief People Officer | Leadership |
Karin Smith | Head Of People & Culture | Leadership |
Dallas Baker | Head Of International Operations | Leadership |
Hussein Abdulhussein | Head Of Platforms And Race Day Operations | Leadership |
Martin Tripp | Chief Operating Officer | Leadership |
Oliver Shanahan | Chief Information Officer | Leadership |
Jake Henson | Chief Executive Officer | Leadership |
Todd Buckingham | Chief Growth Officer | Leadership |
Lance Ku | International Operations Manager, Director Of Sales & Business Development /// Asia At Global Tote | Leadership |
Brad Eaton | General Counsel - APAC | Team |
Brett Gorman | GM International Partnerships | Team |
Adriana Piva | Partnerships Coordinator | Team |
Claire Cottam | Legal Counsel | Team |
James Deveney | Partnerships Manager | Team |
Rich Pingel | General Counsel | Team |
Complete people profiles for BetMakers Technology Group
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IPO & Listings of BetMakers Technology Group
BetMakers Technology Group is a publicly listed company on the ASX with ticker symbol BET in Australia, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date11 Dec 2015
- Listed onASX: BET
- Listed entityBETMAKERS TECHNOLOGY GROUP LTD
- Exchange sectorTechnology services
- ISINAU0000050585
- Share price0.22 AUD (+2.33% on the day) · 2026-10-14
- Market capitalisation240,860,683.00 AUD
- EPS (diluted, trailing year)-0.00 AUD
- Volume (last session)627,001
Financials of BetMakers Technology Group
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2026 | 92.6M AUD | -5.2M AUD | 60.7M AUD |
| 2025 | 85.1M AUD | -26.4M AUD | 2.8M AUD |
| 2024 | 95.2M AUD | -38.7M AUD | -5.8M AUD |
| 2023 | 95.0M AUD | -38.8M AUD | -37.3M AUD |
| 2022 | 91.7M AUD | -89.2M AUD | -69.2M AUD |
Detailed financial statements for BetMakers Technology Group
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by BetMakers Technology Group
BetMakers Technology Group has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include DynamicOdds, Global Betting Services and Global Tote.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
SaaS-based betting platform for equestrian sports is provided. | puntingform.com.au | Lavington, Australia | 2012 | Oct 2022 | β’β’β’β’ | |
Multi-sports training courses are delivered to participants internationally. | globaltote.com | St. Anne, Channel Islands | 2001 | Dec 2020 | $41.22M | |
Fixed-odds data is supplied to horse racing gambling operators. | globalbettingservices.com | Melbourne, Australia | 2013 | Sep 2018 | β’β’β’β’ | |
Odd comparison solutions and betting statistics are provided across sports. | dynamicodds.com | North Lakes, Australia | 2009 | Sep 2018 | β’β’β’β’ |
Complete acquisition details for BetMakers Technology Group
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Timeline of BetMakers Technology Group
8 dated milestones of BetMakers Technology Group across 9 years, from founding to its latest funding, stage changes and deals.
- Founded BetMakers Technology Group is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires DynamicOdds.
- Acquisition Acquires Global Betting Services.
- Funding First funding round of $24.0M.
- Acquisition Acquires Global Tote.
- Funding Latest funding round, Post-IPO, of $25.0M.
- Acquisition Acquires Punting Form.
Web traffic of BetMakers Technology Group
The website of BetMakers Technology Group (betmakers.com) receives about 19K visits a month and ranks #1,974,562 among all websites worldwide, #6,002 in Sports Betting.
- Monthly visits19K
▲ 70.8% vs previous month
- Unique visitors4.9K
per month
- Global rank#1,974,562
among all websites
- Category rank#6,002
Gambling · Sports Betting
- Bounce rate44%
- Pages per visit2.1
- Average visit18 sec
- DevicesDesktop 24% Β· Mobile 76%
Websites whose visitors overlap most with BetMakers Technology Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wagerlab.app | wagerlab.app | 100% | #1,010,842 | β | |
bookmakers.com | bookmakers.com | 91% | β | ||
| gamblinginsider.com | 49% | 680.7K | #119,104 | View details |
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Related news about Betmakers Technology Group
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Frequently Asked Questions about BetMakers Technology Group
BetMakers Technology Group was founded in 2013 and raised its 1st funding round 7 years after it was founded.
BetMakers Technology Group is headquartered in Broadmeadows, Australia. It is registered at Broadmeadows, Victoria, Australia.
Annual revenue of BetMakers Technology Group is $63.77M as on Jun 30, 2026.
BetMakers Technology Group was founded in 2013 and is headquartered in Broadmeadows, Australia. Operations focus on the sports betting sector, where tech-enabled solutions are provided to gambling operators. Services include white-label widgets for sportsbooks and an integrity platform that presents race-day and historical data. Customized, automated, and easily integrated features are offered to support operator needs.
BetMakers Technology Group offers Price Manager, Betting Platforms, Global Tote, Embedded Racebook, and Form and Statistics.
Yes, BetMakers Technology Group is publicly traded on ASX under the ticker symbol BET.
BetMakers Technology Group has made 4 acquisitions, including DynamicOdds, Global Betting Services, and Global Tote.
BetMakers Technology Group has 2 investors. Key investors include Matt Tripp, and Tekkorp.
BetMakers Technology Group operates through Betmakers Technology Group Limited.
