BetMakers Technology Group

Broadmeadows, Australia Founded: 2013 • Age: 13 yrs
Tech-enabled solutions are delivered for sports betting operators.

About BetMakers Technology Group

BetMakers Technology Group is a company based in Broadmeadows (Australia) founded in 2013.. BetMakers Technology Group has completed 4 acquisitions, including DynamicOdds, Global Betting Services and Global Tote. BetMakers Technology Group offers products and services including Price Manager, Betting Platforms, Global Tote, Embedded Racebook, and Form and Statistics. BetMakers Technology Group operates in a competitive market with competitors including Playtech, Genius Sports, FSB Technology, OpenBet and FansUnite, among others.

  • Headquarter Broadmeadows, Australia
  • Stage Public
  • Sectors
    Media & Entertainment
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Betmakers Technology Group Ltd
Operational Areas
Media & Entertainment → Sports, Events & Attractions
Consumer → Sports, Leisure & Outdoor
Key Metrics
  • Annual Revenue
    $55.58 M (USD)
    -10.59
    as on Jun 30, 2025
  • Net Profit
    $-17.25 M (USD)
    31.67
    as on Jun 30, 2025
  • EBITDA
    $1.8 M (USD)
    0
    as on Jun 30, 2025
  • Latest Funding Round
    $25 M (USD), Post-IPO

    Feb 17, 2021

  • Investors
    Tekkorp

    & 1 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    DynamicOdds

    & 3 more

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IPO & Listings of BetMakers Technology Group

BetMakers Technology Group is a publicly listed company on the ASX with ticker symbol BET in Australia, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: ASX · Ticker: BET . Sector: Technology services · Australia

Products & Services of BetMakers Technology Group

BetMakers Technology Group offers a comprehensive portfolio of products and services, including Price Manager, Betting Platforms, Global Tote, Embedded Racebook, and Form and Statistics. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Manages fixed odds pricing for racing events globally.

Provides end-to-end solutions for user engagement in racing bets.

Offers pari-mutuel wagering and risk management tools.

Enables quick addition of racing verticals to apps.

Delivers data for enhanced user betting decisions.

People of BetMakers Technology Group
Headcount 200-500
Employee Profiles 17
Employee Profiles
People
Brad Eaton
General Counsel - APAC
People
Ravi Wagaarachchi
VP Of Special Projects And Hardware
People
Joey Carroll
Director Of Business Development And Partnerships
People
Chelsey Abbott
Chief People Officer

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Funding Insights of BetMakers Technology Group

  • Total Funding
  • Total Rounds 3
  • Last Round Post-IPO — $25.0M
  • First Round

    (16 Jun 2020)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2021 Amount Post-IPO - BetMakers Technology Group Valuation

investors

Dec, 2020 Amount Post-IPO - BetMakers Technology Group Valuation

investors

Jun, 2020 Amount Post-IPO - BetMakers Technology Group Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in BetMakers Technology Group

BetMakers Technology Group has secured backing from 2 investors, including angel and venture fund investors. Prominent investors backing the company include Matt Tripp and Tekkorp. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Tekkorp is engaged in advising and investing in digital gaming companies.
Founded Year Domain Location

Matt Tripp

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by BetMakers Technology Group

BetMakers Technology Group has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include DynamicOdds, Global Betting Services and Global Tote. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Fixed-odds data is supplied to horse racing gambling operators.
2013
SaaS-based betting platform for equestrian sports is provided.
2012
Odd comparison solutions and betting statistics are provided across sports.
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - BetMakers Technology Group

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Betmakers Technology Group Comparisons

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Competitors of BetMakers Technology Group

BetMakers Technology Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Playtech, Genius Sports, FSB Technology, OpenBet and FansUnite, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS-driven tech solutions for gambling operators are delivered.
domain founded_year HQ Location
Web-based platforms for sports betting management are developed.
domain founded_year HQ Location
Provider of tech-enabled software solutions for the gambling and sports betting industries
domain founded_year HQ Location
Software solutions for betting and online gaming are provided.
domain founded_year HQ Location
AI-enabled platform for sports betting and management is provided.
domain founded_year HQ Location
Turnkey solutions for online casino and sports wagering are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Betmakers Technology Group

Frequently Asked Questions about BetMakers Technology Group

When was BetMakers Technology Group founded?

BetMakers Technology Group was founded in 2013 and raised its 1st funding round 7 years after it was founded.

Where is BetMakers Technology Group located?

BetMakers Technology Group is headquartered in Broadmeadows, Australia. It is registered at Broadmeadows, Victoria, Australia.

What is the annual revenue of BetMakers Technology Group?

Annual revenue of BetMakers Technology Group is $55.58M as on Jun 30, 2025.

What does BetMakers Technology Group do?

BetMakers Technology Group was founded in 2013 and is headquartered in Broadmeadows, Australia. Operations focus on the sports betting sector, where tech-enabled solutions are provided to gambling operators. Services include white-label widgets for sportsbooks and an integrity platform that presents race-day and historical data. Customized, automated, and easily integrated features are offered to support operator needs.

Who are the top competitors of BetMakers Technology Group?

BetMakers Technology Group's top competitors include Playtech, Light & Wonder and Genius Sports.

What products or services does BetMakers Technology Group offer?

BetMakers Technology Group offers Price Manager, Betting Platforms, Global Tote, Embedded Racebook, and Form and Statistics.

Is BetMakers Technology Group publicly traded?

Yes, BetMakers Technology Group is publicly traded on ASX under the ticker symbol BET.

How many acquisitions has BetMakers Technology Group made?

BetMakers Technology Group has made 4 acquisitions, including DynamicOdds, Global Betting Services, and Global Tote.

Who are BetMakers Technology Group's investors?

BetMakers Technology Group has 2 investors. Key investors include Matt Tripp, and Tekkorp.

What is BetMakers Technology Group's ticker symbol?

The ticker symbol of BetMakers Technology Group is BET on ASX.

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