About Betsson
Betsson is a Media & Entertainment company based in Madrid (Spain) founded in 2001. It operates as a sports betting and gambling platform. It operates in the Media & Entertainment and Consumer sectors. Betsson has completed 4 acquisitions, including Nordic Gaming Group, NorgesAutomaten and Oranje Casino. Its chief executive is Pontus Lindwall. Its website betsson.com draws about 5.8 million monthly visits. Its focus areas include Sports Tech, Sports Betting, Betting Platforms and Multi Sports. Its competitors include MPL, William Hill, Flutter Entertainment, FDJ and Baazi Games and 4 more; 5 of its 9 listed competitors have raised funding.
Company details
Betsson was established in 2001 as an online platform in the gambling sector. Operations encompass sports betting, casino games, poker, bingo, and scratch tickets, all managed by BML Group under a Malta Gaming Authority license. The platform is wholly owned by BML Group, with headquarters situated in Madrid, Spain.
- Headquarters Madrid, Spain
- SectorsMedia & EntertainmentConsumer
- Website category Gambling · Sports Betting
- Website betsson.com/en
- Social LinkedIn X
- Latest Funding Round$103.3M (USD), Debt – Conventional
Sep 2019
- Investments & AcquisitionsNordic Gaming Group
& 3 more
Funding Insights of Betsson
- Total Rounds 1
- Last Round Debt – Conventional — $103.3M
- First Round $103.3M
(Sep 2019)
All 1 funding rounds of Betsson with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | $103.3M | Debt – Conventional | – | – | – |
People of Betsson
13 people are tracked at Betsson (8 in leadership, 5 in board & advisors).
| Name | Role | Group |
|---|---|---|
Pontus Lindwall | CEO | Leadership |
Amandus Jabin | Vice President Global Tax | Leadership |
Martin Öhman | CFO | Leadership |
Fredric Lundén | Vice President Governance, Risk & Compliance | Leadership |
Triin Toomemets-Krasnitski | Vice President Legal | Leadership |
Roland Glasfors | Vice President, Communications & Investor Relations | Leadership |
Lina Rollby Claesson | VP Governance, Risk & Compliance | Leadership |
Hakan Jerner | Commercial Director Global Marketing | Leadership |
Johan Lundberg | Chairman | Board & advisors |
Peter Hamberg | Board Member | Board & advisors |
Eva De Falck | Board Member | Board & advisors |
Louise Nylén | Board Member | Board & advisors |
Eva Leach | Board member | Board & advisors |
Complete people profiles for Betsson
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Investments & Acquisitions by Betsson
Betsson has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Nordic Gaming Group, NorgesAutomaten and Oranje Casino.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online casino games are provided via a gambling platform. | oranjecasino.com | Malta | 2004 | Feb 2014 | $196.43M | |
Operator of online casinos | sverigeautomaten.com | Malta | 2008 | Feb 2013 | •••• | |
Gambling services are provided online to Norwegian users. | norgesautomaten.com | Norway | 2006 | Feb 2013 | •••• | |
Gambling services are provided by Nordic Gaming Group from Malta. | nordicgaming.group | Sliema, Malta | 2015 | Apr 2012 | $111.29M |
Complete acquisition details for Betsson
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Exports
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Timeline of Betsson
6 dated milestones of Betsson across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Betsson is founded.
- Acquisition Acquires Nordic Gaming Group.
- Acquisition Acquires Sverige Automaten.
- Acquisition Acquires NorgesAutomaten.
- Acquisition Acquires Oranje Casino.
- Funding First funding round of $103.3M.
Competitors of Betsson
Betsson has 9 listed competitors in our database, 5 of them funded. They include MPL, William Hill, Flutter Entertainment, FDJ and Baazi Games, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mpl.live | 2018 | Bengaluru, India | $395.81M | 435 | Real money skill-based gaming is facilitated through an online platform. | |
| williamhillplc.com | 1934 | Gibraltar | – | – | A leading betting and gaming company with global operations. | |
| flutter.com | 1958 | Dublin, Ireland | – | 21,513 | Gambling services are provided via sports betting and online platforms. | |
| fdj.fr | 1997 | Paris, France | – | – | FDJ is operated as a leading lottery and gambling provider in France. | |
| baazigames.com | 2014 | Delhi, India | $28.92M | 179 | Provider of online platforms for poker, sports gaming, and card games | |
| betfair.com | 2000 | London, United Kingdom | – | – | Online sports betting exchange services are operated internationally. | |
| livescoregroup.com | 1998 | London, United Kingdom | $57.6M | 492 | Betting tools are developed for sports bettors worldwide. | |
| superbet.ro | 2008 | Bucharest, Romania | $195.96M | – | Online gambling platform | |
| evolution.com | 2001 | Pasadena, United States | $13.88M | – | Robotics solutions and intelligent products are provided by Evolution Robotics. |
Detailed competitors of Betsson
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Web traffic of Betsson
The website of Betsson (betsson.com) receives about 5.8M visits a month and ranks #14,275 among all websites worldwide, #397 in Sports Betting.
- Monthly visits5.8M
▲ 29.2% vs previous month
- Unique visitors1.1M
per month
- Global rank#14,275
among all websites
- Category rank#397
Gambling · Sports Betting
- Bounce rate53%
- Pages per visit3.8
- Average visit4 min 34 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Betsson. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| expekt.com | 100% | 19.4K | #998,890 | View details | |
betinf.com | betinf.com | 100% | – | #1,076,676 | – |
betsson1001.com | betsson1001.com | 94% | – | – | – |
1xbet.ec | 1xbet.ec | 89% | – | #18,141 | – |
ecuabet.com | ecuabet.com | 86% | – | #8,774 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Betsson
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Top companies in Sports Technology Platforms
10 companies that operate in the same segment as Betsson (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | 4,115 | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | – | 999 | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,802 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 942.17 M | USD 509.95 K | 1,310 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 98.07 M | USD 264.51 M | 777 | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 435 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | USD 30.07 M | 298 |
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Related news about Betsson
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Frequently Asked Questions about Betsson
Betsson was founded in 2001 and raised its 1st funding round 18 years after it was founded.
Betsson is headquartered in Madrid, Spain. It is registered at Madrid, Madrid, Spain.
Pontus Lindwall is the current CEO of Betsson.
Betsson was established in 2001 as an online platform in the gambling sector. Operations encompass sports betting, casino games, poker, bingo, and scratch tickets, all managed by BML Group under a Malta Gaming Authority license. The platform is wholly owned by BML Group, with headquarters situated in Madrid, Spain.
Betsson's top competitors include MPL, Baazi Games and Flutter Entertainment.
Betsson has made 4 acquisitions, including Nordic Gaming Group, NorgesAutomaten, and Oranje Casino.
The website of Betsson receives about 5.8 million visits a month and ranks #14,275 among all websites worldwide.