About Better Bet
Better Bet is a Consumer company based in Delhi (India) founded in 2020 by Aman Khandelwal, Pavitra Khandelvwal, and Sweta Khandelwal. Plant-based drink company, offering a variety of flavors like chocolate, mango, and vanilla, as a healthier dairy alternative. Better Bet has raised $208.71 thousand across 2 funding rounds from investors including Munisuvrat Venture, Parag Agarwal and Sethu Vaidyanathan. Better Bet was last valued at $2.06 million in October 2022. Its chief executive, as recorded, is Aman Khandelwal. Its Indian entity Sap Agrotech Private Limited reported revenue of ₹1.17 Cr. Better Bet offers products and services including Original Plant Based Drink, Chocolate Plant Based Drink, Mango Plant Based Drink, Vanilla Plant Based Drink, and Assorted Pack. Its focus areas include Food and Agriculture, Food & Beverage Products, Dairy and Milk. Its competitors include One Good, Life Health Foods and Natturz; 1 of its 3 listed competitors has raised funding.
Company details
Better Bet was founded in 2020 in Delhi, India, and operates within the plant-based beverage sector. Creamy drinks featuring unique flavors such as sprouted millet, mango, and chocolate are produced. These products are formulated to be cruelty-free, enriched with calcium, and devoid of artificial preservatives. Operations focus on sustainable alternatives to dairy beverages, serving markets in India.
- Headquarters Delhi, India
- Founders Aman Khandelwal, Pavitra Khandelvwal, Sweta Khandelwal
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website betterbet.in
- Social LinkedIn X Facebook Instagram
- Legal Name Sap Agrotech Private Limited
- Date of Incorporation 17 Jun, 2020
- Jurisdiction Noida, Uttar Pradesh, India
- Annual Revenue₹1.17 Cr
FY 2025 · -16% YoY
- Net Loss-₹37.6 Lakh
FY 2025 · -32% margin
- EBITDA-₹28.6 Lakh
FY 2025 · -24% margin
- Total Equity Funding$208.71K (USD)
in 2 rounds
- Latest Funding Round$175.87K (USD), Seed
Oct 2022
- InvestorsMunisuvrat Venture
& 11 more
Associated legal entities of Better Bet
Better Bet operates through Sap Agrotech Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sap Agrotech Private Limited CIN U15400UP2020PTC129617 | Active | 17 Jun 2020 | Noida, Uttar Pradesh | ₹1.2 Cr | 3 | View details |
Products & Services of Better Bet
Better Bet offers a comprehensive portfolio of products and services, including Original Plant Based Drink, Chocolate Plant Based Drink, Mango Plant Based Drink, Vanilla Plant Based Drink, and Assorted Pack.
Nutritious sprouted millet drink that is lactose-free and environmentally sustainable.
Chocolate-flavored plant-based drink made from sprouted millets for daily nutrition.
Mango-flavored sprouted millet drink offering vitamins and a creamy texture.
Vanilla-infused plant-based drink from sprouted millets, low in calories.
Collection of various sprouted millet drinks for mixed flavor options.
Regular delivery of original sprouted millet drink for ongoing convenience.
Funding Insights of Better Bet
Better Bet has successfully raised a total of $208.71K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $175.87 thousand completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $208,710
- Total Rounds 2
- Last Round Seed — $175,869
- First Round $32,841
(Dec 2021)
- Investors Count 12
All 2 funding rounds of Better Bet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | $175,869 | Seed | $2.06M | Munisuvrat Venture, Ahimsa | |
| Dec 2021 | $32,841 | Seed | $1.1M | ProVeg Incubator | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2022 | $2.06M | •••••••• |
| Dec 2021 | $1.1M | •••••••• |
Last known valuation $2.06M (Oct 2022). 12 investors in total: 3 institutional and 9 angel.
Investors in Better Bet
Better Bet has secured backing from 12 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Munisuvrat Venture, Parag Agarwal and Sethu Vaidyanathan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage technology sectors are targeted for investments by Ahimsa. | ahimsa.vc | Bengaluru, India | ||
Food sector startups are incubated with venture capital support. | provegincubator.com | Berlin, Germany | ||
| munisuvratventure.tcc.mode | ||||
PA Parag Agarwal | unknown_afa71487e0b2481b8 | |||
SV Sethu Vaidyanathan | unknown_a21ec4159adf42aba | |||
AD Anita Dongre | Renowned fashion designer, founder of AND, Global Desi, and angel investor | unknown_e72ad251f7aa44bba | ||
MS Mukesh Sawlani | unknown_1ead14f4e82545c5a | |||
SS Sandeep Sibal | Angel investor, tech leader, ex-Google, focused on Indian startups | unknown_03a3833d201e4502a | ||
AA Aditya Agarwal | Angel investor, ex-CTO of Dropbox, early Facebook employee, active in Indian startups | unknown_18e864c7f33046f69 | ||
VL Vivek Lodha | Angel investor and entrepreneur, focusing on tech startups in India. | unknown_82c6264748714060a |
Investor details for Better Bet
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Sap Agrotech Private Limited (Better Bet)
Sap Agrotech Private Limited is the primary company behind Better Bet. The board of Sap Agrotech Private Limited currently have 3 directors; the longest-serving is Pavitra Khandelwal, appointed in 2020. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Pavitra Khandelwal DIN 08764693 | Whole-time director | 17 Jun 2020 | 6 yrs 4 mo | Sap Agrotech Private Limited |
| Sweta Khandelwal DIN 08764672 | Whole-time director | 17 Jun 2020 | 6 yrs 4 mo | Sap Agrotech Private Limited |
| Aman Khandelwal DIN 08764671 | Whole-time director | 17 Jun 2020 | 6 yrs 4 mo | Sap Agrotech Private Limited |
People of Better Bet
4 people are tracked at Better Bet (4 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Pavitra Khandelvwal | Co-Founder & CCO | Leadership |
| Co-Founder & COO | Leadership | |
Pavitra K. | Co-founder & CCO | Leadership |
Complete people profiles for Better Bet
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Financials of Better Bet
Figures of Sap Agrotech Private Limited, the primary company behind Better Bet, for FY 2025. Revenue was ₹1.17 Cr (-16% year on year). Net loss was -₹37.6 Lakh (-32% margin). EBITDA was -₹28.6 Lakh (-24% margin). Revenue has grown at a compounded annual rate of +121% over three years.
- ₹1.17 CrRevenue · FY 2025 · -16% YoY
- -₹37.6 LakhNet loss · -32% margin
- -₹28.6 LakhEBITDA · -24% margin
- ₹5.2 LakhPaid-up capital
- +121%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Sap Agrotech Private Limited are on its company page.
Detailed financial statements for Better Bet
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Better Bet
4 dated milestones of Better Bet across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Better Bet is founded.
- Funding First funding round of $33K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $176K.
Competitors of Better Bet
Better Bet has 3 listed competitors in our database, 1 of them funded. They include One Good, Life Health Foods and Natturz.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| onegood.in | 2015 | Bengaluru, India | $2.09M | 27 | Online brand of dairy free products | |
| lhf.net | 2003 | Mumbai, India | 59 | Manufacturer of packaged food products | ||
| natturz.com | 2022 | Delhi, India | Plant-based dairy alternatives are provided using nuts, oats, and coconut. |
Detailed competitors of Better Bet
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Better Bet
The website of Better Bet (betterbet.in) receives about 1.4K visits a month.
- Monthly visits1.4K
▲ 8.9% vs previous month
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Better Bet (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
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Related news about Better Bet
Complete news archive for Better Bet
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Frequently Asked Questions about Better Bet
Better Bet was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Better Bet is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Aman Khandelwal is the CEO of Better Bet, as recorded in our data. They have also founded this company.
Better Bet is a funded company, having raised a total of $208.71K across 2 funding rounds to date. The company's 1st funding round was a Seed of $32.84K, raised on Dec 2021.
The primary company behind Better Bet, Sap Agrotech Private Limited, reported revenue of ₹1.17 Cr for FY 2025, down 16% year on year.
Better Bet was founded in 2020 in Delhi, India, and operates within the plant-based beverage sector. Creamy drinks featuring unique flavors such as sprouted millet, mango, and chocolate are produced. These products are formulated to be cruelty-free, enriched with calcium, and devoid of artificial preservatives. Operations focus on sustainable alternatives to dairy beverages, serving markets in India.
Better Bet's top competitors include One Good, Life Health Foods and Natturz.
Better Bet offers Original Plant Based Drink, Chocolate Plant Based Drink, Mango Plant Based Drink, Vanilla Plant Based Drink, and 2 more products and services.
Better Bet has 12 investors. Key investors include Munisuvrat Venture, Parag Agarwal, Sethu Vaidyanathan, Anita Dongre, and Mukesh Sawlani.
The valuation of Better Bet is $2.06M as of Oct 2022.
Better Bet operates through Sap Agrotech Private Limited.
The legal entities of Better Bet currently have 3 directors, including Pavitra Khandelwal, Sweta Khandelwal, Aman Khandelwal.