About Better & Better
Better & Better is a company based in New York (United States) founded in 2019. Better & Better has raised $4.5 million across 2 funding rounds from investors including Azure Capital Partners, Alpaca and Dreamers. Better & Better offers products and services including Bamboo Sonic Toothbrush, Fortify Vitamin D Toothpaste, and Natural Floss. Better & Better operates in a competitive market with competitors including Mouthology and Believe Oral Care, among others.
- Headquarter New York, United States
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website betterandbetter.com
- Social LinkedIn Facebook Instagram
- Total Equity Funding$4.5M (USD)
in 2 rounds
- Latest Funding Round$500K (USD), Seed
Nov 2023
- InvestorsAzure Capital Partners
& 3 more
Products & Services of Better & Better
Better & Better offers a comprehensive portfolio of products and services, including Bamboo Sonic Toothbrush, Fortify Vitamin D Toothpaste, and Natural Floss.
Electric toothbrush using bamboo for natural, effective oral cleaning.
Vitamin-infused paste for dental health and whitening without chemicals.
Eco-friendly floss in reusable jar for daily oral hygiene maintenance.
Funding Insights of Better & Better
Better & Better has successfully raised a total of $4.5M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $500 thousand completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.5M
- Total Rounds 2
- Last Round Seed — $500,000
- First Round $4M
(Feb 2022)
- Investors Count 4
All 2 funding rounds of Better Better with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $500,000 | Seed | – | – | – |
| Feb 2022 | $4M | Seed | – | Fifth Quarter Venture Agency |
4 investors in total: 4 institutional.
Investors in Better & Better
Better & Better has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Azure Capital Partners, Alpaca and Dreamers.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech startups are funded by Alpaca venture capital firm. | – | alpaca.vc | New York, United States | |
Venture capital firm focused on early-stage companies | – | dreamers.vc | Calabasas, United States | |
Early-stage investments are targeted by Azure Capital Partners. | 2000 | azurecap.com | San Francisco, United States | |
A sports management and marketing agency for athletes is operated. | 2021 | fifthquarterventures.com | - |
Investor details for Better Better
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Better & Better
3 people are tracked at Better & Better (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Jerry Hu | Co-Founder and COO | Leadership |
Vladimir Vukicevic | Co-Founder & CEO | Leadership |
Mary Costa | Marketing Advisor | Team |
Complete people profiles for Better & Better
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Timeline of Better & Better
3 dated milestones of Better & Better across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Better & Better is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Seed, of $500K.
Competitors of Better & Better
Better & Better operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mouthology and Believe Oral Care, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mouthology.com | 2009 | Sheridan, United States | – | – | Offers fluoride-free toothpaste, pulling oil, and tongue scrapers for oral hygiene routines. | |
| believeoralcare.com | 2020 | Brunswick, United States | – | – | Direct-to-consumer brand offering organic toothpaste products. |
Detailed competitors of Better Better
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- Full competitor set
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Web traffic of Better & Better
The website of Better & Better (betterandbetter.com) receives about 24.6K visits a month.
- Monthly visits24.6K
▲ 3.2% vs previous month
Websites whose visitors overlap most with Better & Better. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
shop.colgate.com | shop.colgate.com | 100% | – | #489,205 | – |
zerowasteoutlet.com | zerowasteoutlet.com | 98% | – | #1,951,254 | – |
| bitetoothpastebits.com | 97% | 94.1K | #382,717 | View details | |
risewell.com | risewell.com | 95% | – | #170,292 | – |
| seekbamboo.com | 94% | – | #540,961 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Better & Better
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Better & Better
Complete news archive for Better Better
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Better & Better
10 companies that operate in the same segment as Better & Better (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Better & Better
Better & Better was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Better & Better is headquartered in New York, United States. It is registered at New York, New York, United States.
Better & Better is a funded company, having raised a total of $4.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $4M, raised on Feb 2022.
Better Better was founded in 2019 and is based in New York, United States. Operations are conducted as an internet-first brand within the oral care sector. Vegan toothpaste products are offered, featuring natural ingredients that are fluoride-free and include vitamin B12 and D3. Focus is placed on accessible, plant-based oral hygiene solutions through online channels.
Better & Better's top competitors include Mouthology and Believe Oral Care.
Better & Better offers Bamboo Sonic Toothbrush, Fortify Vitamin D Toothpaste, and Natural Floss.
Better & Better has 4 investors. Key investors include Azure Capital Partners, Alpaca, Dreamers, and Fifth Quarter Venture Agency.