About Better Collective
Better Collective is a publicly listed company based in Copenhagen (Denmark) founded in 2004 by Christian Kirk Rasmussen and Jesper Sogaard. Provider of a betting platform for multiple sports. Better Collective has raised $80.59 million across 9 funding rounds from investors including Nordea, Mateusz Juroszek and Zbigniew Juroszek. The company has 1,560 employees. Better Collective has completed 30 acquisitions, including AceOdds, Action Network and Atemi Group. Better Collective was last valued at $850.14 million in March 2021. Its chief executive, as recorded, is Jesper Sogaard. Its website bettercollective.com draws about 36 thousand monthly visits. Its Indian entity Better Collective Operational Services India Private Limited reported revenue of ₹6.82 Cr. Better Collective offers products and services including Sports Media Brands and Esports Services. Its focus areas include Internet First Media, Sports, Publishers and Multi sports.
Company details
Better Collective was founded in 2004 in Copenhagen, Denmark, and operates as a digital sports media group in the iGaming sector. Services include a betting platform for various sports, editorial content, bookmaker information, data insights, betting tips, iGaming communities, and educational tools. Coverage extends to news on sports and esports, supporting user engagement in online betting environments.
- Indian entity revenue₹6.82 Cr
FY 2025 · -62% YoY
- Indian entity net profit₹59.9 Lakh
FY 2025 · 9% margin
- Indian entity EBITDA₹1.12 Cr
FY 2025 · 16% margin
- Total Equity Funding$80.59M (USD)
in 9 rounds
- Latest Funding Round$194.36M (USD), Post-IPO
Mar 2021
- InvestorsNordea
& 2 more
- Employee Count1,560
- Investments & AcquisitionsAceOdds
& 29 more
Associated legal entities of Better Collective
Better Collective operates through Better Collective Operational Services India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Better Collective Operational Services India Private Limited CIN U62099MH2023FTC402991 | Active | 16 May 2023 | Mumbai, Maharashtra | ₹6.8 Cr | 2 | View details |
Products & Services of Better Collective
Better Collective offers a comprehensive portfolio of products and services, including Sports Media Brands and Esports Services.
Platforms providing engaging sports content and community building
Services for esports content and fan engagement features
Apps and channels of Better Collective
its YouTube channel Better Collective has 32.8K subscribers and 30 videos.
Videos from Better Collective
The most watched videos on Better Collective's YouTube channel, Better Collective (32.8K subscribers). Click a video to play it here.
More on Better Collective.
Funding Insights of Better Collective
Better Collective has successfully raised a total of $80.59M across 9 strategic funding rounds. The most recent funding activity was a Post-IPO round of $194.36 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $80.59M
- Total Rounds 9
- Last Round Post-IPO — $194.36M
- First Round $279,666
(May 2015)
- Investors Count 3
All 9 funding rounds of Better Collective with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $194.36M | Post-IPO | $850.14M | – | – |
| Mar 2020 | $2.84M | Post-IPO | $215.86M | – | – |
| Sep 2019 | $1.1M | Post-IPO | – | – | |
| Jun 2019 | $45.34M | Debt – Conventional | $••••• | – | |
| May 2019 | $44.54M | Post-IPO | $••••• | – | – |
| Jun 2018 | $80.07M | Series A | $••••• | – | – |
| Aug 2017 | $155,625 | Seed | $••••• | – | – |
| Jun 2016 | $90,417 | Seed | – | – | – |
| May 2015 | $279,666 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2021 | $850.14M | •••••••• |
| Mar 2020 | $215.86M | •••••••• |
| Jun 2019 | $••••• | •••••••• |
| May 2019 | $••••• | •••••••• |
| Jun 2018 | $••••• | •••••••• |
| Aug 2017 | $••••• | •••••••• |
| May 2015 | $••••• | •••••••• |
Full valuation and stage history of Better Collective
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $850.14M (Mar 2021). 3 investors in total: 1 institutional and 2 angel.
Investors in Better Collective
Better Collective has secured backing from 3 investors, including angel and institutional investors. Prominent investors backing the company include Nordea, Mateusz Juroszek and Zbigniew Juroszek.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Nordea is recognized as a leading Nordic universal bank. | 1820 | nordea.com | Stockholm, Sweden | |
MJ Mateusz Juroszek | unknown_554969f02cd645669 | |||
ZJ Zbigniew Juroszek | unknown_d74961f3f7474e55b |
Investor details for Better Collective
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Better Collective Operational Services India Private Limited (Better Collective)
Better Collective Operational Services India Private Limited is the primary company behind Better Collective. The board of Better Collective Operational Services India Private Limited currently have 2 directors; the longest-serving is Bharath Prabhakara Horabail, appointed in 2023. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Bharath Prabhakara Horabail DIN 06757311 | Director | 16 May 2023 | 3 yrs 5 mo | Better Collective Operational Services India Private Limited |
| Simon Borella Hovmandstilling DIN 10827639 | Director | 07 Nov 2024 | 2 yrs | Better Collective Operational Services India Private Limited |
People of Better Collective
318 people are tracked at Better Collective (95 in leadership, 7 in board & advisors, 216 in team); the tracked headcount is 1,560.
| Name | Role | Group |
|---|---|---|
Christian Kirk Rasmussen | Co-Founder & ex-COO | Leadership |
Jesper Sogaard | Co-Founder & CEO | Leadership |
Leonardo Ribeiro de Souza | Head Of Finance - Latam | Leadership |
Craig Harman | Director Of Product And Operations - Paid Media | Leadership |
Jesper Søgaard | CEO & Co-Founder | Leadership |
Ivan Stamenković | Head Of Esports SEO | Leadership |
Aleksandra Jelic | Partner Operations Manager | Leadership |
Henrik Dam Honoré | Head Of UX | Leadership |
Mikko McDonald | Director - Organic Growth, Casino | Leadership |
Tomás Vaz de Carvalho | Global Senior Director Of Product - Sports Media | Leadership |
Daniel Back | Senior Vice President Rotogrinders.com & Scoresandodds.com - Better Collective | Leadership |
Johan Balthasar | Head Of Research & Insights - Paid Media | Leadership |
Alex Turner | Senior Partnerships Director - Canada | Leadership |
Nikolina Šakota | Head Of Partner Operations | Leadership |
Karl Pugh | Chief Commercial Officer, BCUS | Leadership |
Rasmus Christensen | Head Of Display Media | Leadership |
Milena Manović | Head Of Compliance Operations | Leadership |
Rikke Refsgaard Larsen | Head Of People Business Partnering | Leadership |
Simone Stephens | Head Of Performance & Culture And Strategic HR Business Partner | Leadership |
Flemming Pedersen | CFO | Leadership |
298 more people are available in the full profile.
Complete people profiles for Better Collective
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Better Collective
Better Collective is a publicly listed company on the OMXCOP with ticker symbol BETCO_DKK in Denmark, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date08 Jun 2018
- Listed onNASDAQ OMX: BETCO
- Listed entityBetter Collective A/S
- Exchange sectorCommercial services
- ISINDK0060952240
- Share price48.35 DKK (+1.58% on the day) · 2026-10-14
- Market capitalisation2,809,083,645.96 DKK
- Price to earnings13.3
- EPS (diluted, trailing year)3.62 DKK
- Volume (last session)9,249
Financials of Better Collective
Figures of Better Collective Operational Services India Private Limited, the primary company behind Better Collective, for FY 2025. Revenue was ₹6.82 Cr (-62% year on year). Net profit was ₹59.9 Lakh (9% margin). EBITDA was ₹1.12 Cr (16% margin).
- ₹6.82 CrRevenue · FY 2025 · -62% YoY
- ₹59.9 LakhNet profit · 9% margin
- ₹1.12 CrEBITDA · 16% margin
- ₹1 LakhPaid-up capital
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 2.57B DKK | 180.1M DKK | 779.0M DKK |
| 2024 | 2.76B DKK | 253.0M DKK | 843.4M DKK |
| 2023 | 2.50B DKK | 304.9M DKK | 850.1M DKK |
| 2022 | 1.91B DKK | 340.3M DKK | 602.2M DKK |
| 2021 | 1.29B DKK | 126.4M DKK | 407.7M DKK |
Balance sheet, profit and loss, cash flow and ratios of Better Collective Operational Services India Private Limited are on its company page.
Detailed financial statements for Better Collective
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Better Collective
Better Collective has strategically engaged in corporate development activities, having acquired 30 companies. Notable acquisitions include AceOdds, Action Network and Atemi Group.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Sports betting calculators and tips are offered online by AceOdds. | aceodds.com | Newcastle Upon Tyne, United Kingdom | 2008 | May 2024 | $45.5M | |
Provider of sports news platform | playmaker.fans | Toronto, Canada | 2020 | Nov 2023 | $188.79M | |
Provider of a news media platform for soccer sports | tipsbladet.dk | Copenhagen, Denmark | 1998 | Sep 2023 | $6.93M | |
Sports news platform | torcedores.com | Sao Paulo, Brazil | 2013 | Sep 2023 | •••• | |
Sports news is covered by the online platform Playmaker. | playmakerhq.com | Fort Lauderdale, United States | 2018 | Jul 2023 | •••• | |
Developer of a news media platform for soccer | futbin.com | Vaerlose, Denmark | 2014 | Apr 2022 | $113.31M | |
Online platform offering reviews on sports betting sites | canadasportsbetting.ca | Montreal, Canada | 2011 | Mar 2022 | •••• | |
Football news and updates are delivered via an online platform. | soccernews.nl | Antwerp, Belgium | 2003 | Sep 2021 | •••• | |
Online media portal providing sports betting news | actionnetwork.com | Los Angeles, United States | 2017 | May 2021 | $240M | |
Multi-category sports betting tips are offered via an online platform. | rekatochklart.com | Stockholm, Sweden | 2008 | Mar 2021 | $4.46M |
Complete acquisition details for Better Collective
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Better Collective
16 dated milestones of Better Collective across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Better Collective is founded.
- Funding First funding round of $280K.
- Milestone Reaches Minicorn status.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Post-IPO, of $194.4M.
- Milestone Reaches Soonicorn status.
- Acquisition Acquires Rekatochklar.
- Acquisition Acquires Action Network.
- Acquisition Acquires SoccerNews.nl.
- Acquisition Acquires Canada Sports Betting.
- Acquisition Acquires FUTBIN.
- Acquisition Acquires PlaymakerHQ.
- Acquisition Acquires Torcedores.
- Acquisition Acquires Tipsheet.
- Acquisition Acquires Playmaker Fans.
- Acquisition Acquires AceOdds.
Web traffic of Better Collective
The website of Better Collective (bettercollective.com) receives about 35.9K visits a month and ranks #573,500 among all websites worldwide, #8,673 in Gambling.
- Monthly visits35.9K
▼ 48.4% vs previous month
- Unique visitors36K
per month
- Global rank#573,500
among all websites
- Category rank#8,673
Gambling · Gambling
- Bounce rate58%
- Pages per visit1.4
- Average visit20 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Better Collective. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gamblinginsider.com | 100% | 680.7K | #119,104 | View details | |
interplay.pl | interplay.pl | 100% | #4,366,372 | – | |
| igamingfuture.com | 100% | #737,179 | View details | ||
| igamingbusiness.com | 100% | 236.3K | #250,664 | View details | |
igamingpolska.pl | igamingpolska.pl | 71% | #785,505 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Better Collective
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Better Collective
Complete news archive for Better Collective
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Better Collective
Better Collective was founded in 2004 and raised its 1st funding round 11 years after it was founded.
Better Collective is headquartered in Copenhagen, Denmark.
Jesper Sogaard is the CEO of Better Collective, as recorded in our data. They have also founded this company.
Better Collective is a funded company, having raised a total of $80.59M across 9 funding rounds to date. The company's 1st funding round was a Seed of $279.67K, raised on May 2015.
Better Collective has 1,560 employees.
The primary company behind Better Collective, Better Collective Operational Services India Private Limited, reported revenue of ₹6.82 Cr for FY 2025, down 62% year on year.
Better Collective was founded in 2004 in Copenhagen, Denmark, and operates as a digital sports media group in the iGaming sector. Services include a betting platform for various sports, editorial content, bookmaker information, data insights, betting tips, iGaming communities, and educational tools. Coverage extends to news on sports and esports, supporting user engagement in online betting environments.
Better Collective offers Sports Media Brands and Esports Services.
Yes, Better Collective is publicly traded on OMXCOP under the ticker symbol BETCO_DKK.
Better Collective has made 30 acquisitions, including AceOdds, Action Network, and Atemi Group.
Better Collective has 3 investors. Key investors include Nordea, Mateusz Juroszek, and Zbigniew Juroszek.
The valuation of Better Collective is $850.14M as of Mar 2021.