About Better Collective
Better Collective is a company based in Copenhagen (Denmark) founded in 2004 by Christian Kirk Rasmussen and Jesper Sogaard. Better Collective has raised $80.59 million across 9 funding rounds from investors including Nordea, Mateusz Juroszek and Zbigniew Juroszek. The company has 1,560 employees as of December 31, 2024. Better Collective has completed 30 acquisitions, including AceOdds, Action Network and Atemi Group. Better Collective offers products and services including Sports Media Brands and Esports Services. Better Collective operates in a competitive market with competitors including The Athletic, Hupu, MinuteMedia, Bleacher Report and Barstool Sports, among others.
- Headquarter Copenhagen, Denmark
- Employees 1560 as on 31 Dec, 2024
- Founders Christian Kirk Rasmussen, Jesper Sogaard
- Stage Public
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Sectors
Media & Entertainment
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Email
Locked
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Phone
Locked
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Website
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Social
Locked
- Legal Name Better Collective A/S
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Annual Revenue
$384.48 M (USD)10.51as on Dec 31, 2024
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Net Profit
$35.24 M (USD)-17.02as on Dec 31, 2024
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EBITDA
$117.49 M (USD)-0.79as on Dec 31, 2024
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Total Equity Funding
$80.59 M (USD)
in 9 rounds
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Latest Funding Round
$194.36 M (USD), Post-IPO
Mar 15, 2021
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Investors
Nordea
& 2 more
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Employee Count
1560
as on Dec 31, 2024
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Investments & Acquisitions
AceOdds
& 29 more
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IPO & Listings of Better Collective
Better Collective is a publicly listed company on the OMXCOP with ticker symbol BETCO_DKK in Denmark, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Better Collective
Better Collective offers a comprehensive portfolio of products and services, including Sports Media Brands and Esports Services.
Platforms providing engaging sports content and community building
Services for esports content and fan engagement features
People of Better Collective
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Software Development Team
49 people
Operations Team
31 people
Leadership Team
25 people
Senior Team
19 people
SEO Team
17 people
Human Resources and Administration
17 people
Creative and Marketing Team
16 people
Sales and Marketing
16 people
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Funding Insights of Better Collective
Better Collective has successfully raised a total of $80.59M across 9 strategic funding rounds. The most recent funding activity was a Post-IPO round of $194.36 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Better Collective
Better Collective has secured backing from 3 investors, including angel and institutional investors. Prominent investors backing the company include Nordea, Mateusz Juroszek and Zbigniew Juroszek.
| Investor | Description | Founded Year | Domain | Location |
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Nordea is recognized as a leading Nordic universal bank.
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Locked | Locked | Locked | |
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MJ
Mateusz Juroszek |
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Locked | Locked | Locked |
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ZJ
Zbigniew Juroszek |
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Locked | Locked | Locked |
Investor details for Better Collective
Investor domains, locations, round participation, and complete history require an active premium plan.
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- Investor locations
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Better Collective
Better Collective has strategically engaged in corporate development activities, having acquired 30 companies. Notable acquisitions include AceOdds, Action Network and Atemi Group.
Investment portfolio details for Better Collective
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Provider of sports news platform
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Locked | Locked | 2020 | Locked | |
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AI-enabled gambling solutions for early risk detection are developed.
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Locked | Locked | 2018 | Locked | |
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Sports news is covered by the online platform Playmaker.
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Locked | Locked | 2018 | Locked |
Complete acquisition details for Better Collective
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- Transaction dates
- Acquired stakes
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- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Better Collective
Detailed financials for Better Collective
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- Profit trends
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Better Collective Comparisons
Peer comparison for Better Collective
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- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Better Collective
Better Collective operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Athletic, Hupu, MinuteMedia, Bleacher Report and Barstool Sports, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| Locked | Locked | Locked |
Subscription-based sports media is delivered to local premium audiences.
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| Locked | Locked | Locked |
Sports commentary and news are provided through Hupu's platform.
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| Locked | Locked | Locked |
Provider of digital content and advertising solutions for publishers and advertisers
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| Locked | Locked | Locked |
Crowdsourced sports scores, news, and content are provided to users.
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| Locked | Locked | Locked |
Sports and men's lifestyle online magazine
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Detailed competitors of Better Collective
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Better Collective
Complete news archive for Better Collective
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Better Collective
Better Collective was founded in 2004 and raised its 1st funding round 11 years after it was founded.
Better Collective is headquartered in Copenhagen, Denmark.
Jesper Sogaard is the current CEO of Better Collective. They have also founded this company.
Better Collective is a funded company, having raised a total of $80.59M across 9 funding rounds to date.
As of Dec 31, 2024, the latest employee count at Better Collective is 1,560.
Annual revenue of Better Collective is $384.48M as on Dec 31, 2024.
Better Collective was founded in 2004 in Copenhagen, Denmark, and operates as a digital sports media group in the iGaming sector. Services include a betting platform for various sports, editorial content, bookmaker information, data insights, betting tips, iGaming communities, and educational tools. Coverage extends to news on sports and esports, supporting user engagement in online betting environments.
Better Collective's top competitors include The Athletic, Hupu and Bleacher Report.
Better Collective offers Sports Media Brands and Esports Services.
Yes, Better Collective is publicly traded on OMXCOP under the ticker symbol BETCO_DKK.
Better Collective has made 30 acquisitions, including AceOdds, Action Network, and Atemi Group.
Better Collective has 3 investors. Key investors include Nordea, Mateusz Juroszek, and Zbigniew Juroszek.
The ticker symbol of Better Collective is BETCO_DKK on OMXCOP.
The valuation of Better Collective is $850.14M as of Mar 2021.