About Better Collective
Better Collective is a company based in Copenhagen (Denmark) founded in 2004 by Christian Kirk Rasmussen and Jesper Sogaard.. Better Collective has raised $80.59 million across 9 funding rounds from investors including Nordea, Mateusz Juroszek and Zbigniew Juroszek. The company has 1,560 employees as of December 31, 2024. Better Collective has completed 30 acquisitions, including AceOdds, Action Network and Atemi Group. Better Collective offers products and services including Sports Media Brands and Esports Services. Better Collective operates in a competitive market with competitors including The Athletic, Hupu, MinuteMedia, Bleacher Report and Barstool Sports, among others.
- Headquarter Copenhagen, Denmark
- Employees 1560 as on 31 Dec, 2024
- Founders Christian Kirk Rasmussen, Jesper Sogaard
- Stage Public
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Better Collective A/S
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Annual Revenue
$384.48 M (USD)10.51as on Dec 31, 2024
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Net Profit
$35.24 M (USD)-17.02as on Dec 31, 2024
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EBITDA
$117.49 M (USD)-0.79as on Dec 31, 2024
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Total Equity Funding
$80.59 M (USD)
in 9 rounds
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Latest Funding Round
$194.36 M (USD), Post-IPO
Mar 15, 2021
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Investors
Nordea
& 2 more
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Employee Count
1560
as on Dec 31, 2024
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Investments & Acquisitions
AceOdds
& 29 more
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IPO & Listings of Better Collective
Better Collective is a publicly listed company on the OMXCOP with ticker symbol BETCO_DKK in Denmark, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Better Collective
Better Collective offers a comprehensive portfolio of products and services, including Sports Media Brands and Esports Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platforms providing engaging sports content and community building
Services for esports content and fan engagement features
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Software Development Team
49 people
Operations Team
31 people
Leadership Team
25 people
Senior Team
19 people
SEO Team
17 people
Human Resources and Administration
17 people
Creative and Marketing Team
16 people
Sales and Marketing
16 people
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Funding Insights of Better Collective
Better Collective has successfully raised a total of $80.59M across 9 strategic funding rounds. The most recent funding activity was a Post-IPO round of $194.36 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Post-IPO — $194.4M
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First Round
First Round
(12 May 2015)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2021 | Amount | Post-IPO - Better Collective | Valuation |
investors |
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| Mar, 2020 | Amount | Post-IPO - Better Collective | Valuation |
investors |
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| Sep, 2019 | Amount | Post-IPO - Better Collective | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Better Collective
Better Collective has secured backing from 3 investors, including angel and institutional investors. Prominent investors backing the company include Nordea, Mateusz Juroszek and Zbigniew Juroszek. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Nordea is recognized as a leading Nordic universal bank.
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Founded Year | Domain | Location | |
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MJ
Mateusz Juroszek |
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Founded Year | Domain | Location |
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ZJ
Zbigniew Juroszek |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Better Collective
Better Collective has strategically engaged in corporate development activities, having acquired 30 companies. Notable acquisitions include AceOdds, Action Network and Atemi Group. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Provider of sports news platform
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2020 | ||||
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AI-enabled gambling solutions for early risk detection are developed.
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2018 | ||||
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Sports news is covered by the online platform Playmaker.
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2018 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Better Collective
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Better Collective Comparisons
Competitors of Better Collective
Better Collective operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Athletic, Hupu, MinuteMedia, Bleacher Report and Barstool Sports, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Subscription-based sports media is delivered to local premium audiences.
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| domain | founded_year | HQ Location |
Sports commentary and news are provided through Hupu's platform.
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| domain | founded_year | HQ Location |
Provider of digital content and advertising solutions for publishers and advertisers
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| domain | founded_year | HQ Location |
Crowdsourced sports scores, news, and content are provided to users.
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| domain | founded_year | HQ Location |
Sports and men's lifestyle online magazine
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Better Collective
Frequently Asked Questions about Better Collective
When was Better Collective founded?
Better Collective was founded in 2004 and raised its 1st funding round 11 years after it was founded.
Where is Better Collective located?
Better Collective is headquartered in Copenhagen, Denmark.
Who is the current CEO of Better Collective?
Jesper Sogaard is the current CEO of Better Collective. They have also founded this company.
Is Better Collective a funded company?
Better Collective is a funded company, having raised a total of $80.59M across 9 funding rounds to date. The company's 1st funding round was a Post-IPO of $1.1M, raised on May 12, 2015.
How many employees does Better Collective have?
As of Dec 31, 2024, the latest employee count at Better Collective is 1,560.
What is the annual revenue of Better Collective?
Annual revenue of Better Collective is $384.48M as on Dec 31, 2024.
What does Better Collective do?
Better Collective was founded in 2004 in Copenhagen, Denmark, and operates as a digital sports media group in the iGaming sector. Services include a betting platform for various sports, editorial content, bookmaker information, data insights, betting tips, iGaming communities, and educational tools. Coverage extends to news on sports and esports, supporting user engagement in online betting environments.
Who are the top competitors of Better Collective?
Better Collective's top competitors include The Athletic, Hupu and Bleacher Report.
What products or services does Better Collective offer?
Better Collective offers Sports Media Brands and Esports Services.
Is Better Collective publicly traded?
Yes, Better Collective is publicly traded on OMXCOP under the ticker symbol BETCO_DKK.
How many acquisitions has Better Collective made?
Better Collective has made 30 acquisitions, including AceOdds, Action Network, and Atemi Group.
Who are Better Collective's investors?
Better Collective has 3 investors. Key investors include Nordea, Mateusz Juroszek, and Zbigniew Juroszek.
What is Better Collective's ticker symbol?
The ticker symbol of Better Collective is BETCO_DKK on OMXCOP.
What is Better Collective's valuation?
The valuation of Better Collective is $850.14M as of Mar 2021.
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