About Better Juice
Better Juice is a Consumer company based in Ashdod (Israel) founded in 2017, and was acquired by Prodalim in April 2026. Juice additives are supplied to enable sugar-free fruit juice production. Better Juice has raised $8 million across 5 funding rounds from investors including iAngels, Ingredion and European Union. Its chief executive, as recorded, is Eran Blachinsky. Better Juice offers products and services including Better Juice Technology and Better Juice Machines. Its focus areas include Food and Agriculture Tech, Food Tech, Novel Foods and Food Ingredients. Its competitors include DouxMatok, Amai Proteins and CarobWay; 1 of its 3 listed competitors has raised funding.
Company details
Better Juice was established in 2017 in Ashdod, Israel, within the food technology sector. Additives are developed and provided to convert monosaccharides and disaccharides, including fructose, glucose, and sucrose, into prebiotic fibers and non-digestible forms. This process supports the creation of reduced-sugar fruit juices for beverage manufacturers. Operations focus on enzymatic solutions for the global juice industry, with emphasis on nutritional enhancements through fiber production.
- Headquarters Ashdod, Israel
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website better-juice.com
- Social LinkedIn
- Acquired by Prodalim (Apr 2026)
Products & Services of Better Juice
Better Juice offers a comprehensive portfolio of products and services, including Better Juice Technology and Better Juice Machines.
Converts sugars in fruit products to dietary fibers using natural enzymes.
Provides pass-through devices for sugar reduction in production lines.
Funding Insights of Better Juice
Better Juice has successfully raised a total of $8M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 5
- Investors Count 9
All 5 funding rounds of Better Juice with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2024 | Series A | – | Ingredion | – | |
| Jun 2021 | $8M | Seed | – | iAngels | |
| Sep 2019 | $54,684 | Grant | – | – | |
| Apr 2019 | $56,027 | Grant | – | – | |
| May 2017 | Seed | – | MassChallenge | – |
10 investors in total: 10 institutional.
Investors in Better Juice
Better Juice has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include iAngels, Ingredion and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| thekitchenhub.com | ||||
Tech & life sciences focused venture capital firm investing primarily in Israel and the US | maverick.vc | Tel Aviv, Israel | ||
Government agency and accelerator focusing on innovative startups and SMEs | eicfund.eu | Brussels, Belgium | ||
Early-stage entrepreneurs are accelerated through MassChallenge's program. | masschallenge.org | Boston, United States | ||
Ingredients are supplied to food, beverage, brewing, and pharmaceutical sectors. | 1906 | ingredion.com | Westchester, United States | |
Investors are connected to tech startups through a fundraising platform. | 2014 | iangels.com | Tel Aviv, Israel | |
| neome.co | ||||
| sch.co.il | ||||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Provider of concentrates, fruit blends, and pulp cells processing services | 1987 | prodalim.com | Rotterdam, Netherlands |
Investor details for Better Juice
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People of Better Juice
4 people are tracked at Better Juice (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Eran Blachinsky | CEO | Leadership |
henri elkouby | Chief Engineer | Leadership |
Oren Levy | Director of Sales | Leadership |
Arad David | Chemical Engineer | Team |
Complete people profiles for Better Juice
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Timeline of Better Juice
4 dated milestones of Better Juice across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Better Juice is founded.
- Funding First funding round.
- Funding Latest funding round, Series A,.
- Exit Acquired by Prodalim.
Competitors of Better Juice
Better Juice has 3 listed competitors in our database, 1 of them funded. They include DouxMatok, Amai Proteins and CarobWay.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| douxmatok.com | 2014 | Petah Tikva, Israel | $30M | Creates efficient sugar alternatives for reduced intake in food and beverage applications. | ||
| amaiproteins.com | 2016 | Ashdod, Israel | Designer sweet proteins for sugar reduction are developed sustainably. | |||
| carobway.com | 2020 | Ness Ziona, Israel | Innovative clean-label food ingredients are offered by CarobWay. |
Detailed competitors of Better Juice
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Related news about Better Juice
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Frequently Asked Questions about Better Juice
Better Juice was founded in 2017.
Better Juice is headquartered in Ashdod, Israel. It is registered at Ashdod, Southern District, Israel.
Eran Blachinsky is the CEO of Better Juice, as recorded in our data.
Better Juice is a funded company, having raised a total of $8M across 5 funding rounds to date.
Better Juice was established in 2017 in Ashdod, Israel, within the food technology sector. Additives are developed and provided to convert monosaccharides and disaccharides, including fructose, glucose, and sucrose, into prebiotic fibers and non-digestible forms. This process supports the creation of reduced-sugar fruit juices for beverage manufacturers. Operations focus on enzymatic solutions for the global juice industry, with emphasis on nutritional enhancements through fiber production.
Better Juice's top competitors include Amai Proteins, CarobWay and DouxMatok.
Better Juice offers Better Juice Technology and Better Juice Machines.
Better Juice has 10 investors. Key investors include iAngels, Ingredion, European Union, Prodalim, and The Kitchen Hub.
Yes. Better Juice was acquired by Prodalim in April 2026.