About Better Place
Better Place is a Financial Services company based in Shinjuku (Japan) founded in 2011. Investment management services are offered to clients in Japan. It operates on a Professional Services model. Better Place has raised $6.3 million across 4 funding rounds from investors including freee, PERSOL and Rheos Capital Works. Its website bpcom.jp draws about 251 thousand monthly visits. Better Place offers products and services including Hagukumi Corporate Pension Service and Tsumitate DC Service. Its focus areas include Financials, Insurance and Pension Funds. Its legal entity is Better Place Co., Ltd.
Company details
Better Place is involved in offering financial welfare solutions, primarily through the Hagukumi Corporate Pension Service, which supports defined benefit pension plans with administrative and implementation assistance. Additionally, the Tsumitate DC Service is provided to assist with defined contribution pension plans. The company operates in the financial sector, focusing on employee satisfaction and productivity by creating supportive work environments. Social impact and sustainability are emphasized through various initiatives targeting child-rearing generations and broader societal benefits.
- Total Equity Funding$6.3M (USD)
in 4 rounds
- Latest Funding Round$315.12K (USD), Series D
Apr 2026
- Investorsfreee
& 18 more
Products & Services of Better Place
Better Place offers a comprehensive portfolio of products and services, including Hagukumi Corporate Pension Service and Tsumitate DC Service.
Corporate pension plans are managed and supported comprehensively.
Defined contribution pension plans are supported and managed.
Apps and channels of Better Place
its YouTube channel 【公式】はぐくみ企業年金ナビ チャンネル has 454 subscribers and 19 videos.
Videos from Better Place
The most watched videos on Better Place's YouTube channel, 【公式】はぐくみ企業年金ナビ チャンネル (454 subscribers). Click a video to play it here.
More on 【公式】はぐくみ企業年金ナビ チャンネル.
Funding Insights of Better Place
Better Place has successfully raised a total of $6.3M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $315.12 thousand completed in April 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.3M
- Total Rounds 4
- Last Round Series D — $315,124
- First Round $1.53M
(Mar 2024)
- Investors Count 19
All 4 funding rounds of Better Place with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2026 | $315,124 | Series D | – | – | |
| Apr 2025 | $2.6M | Series D | – | – | |
| Jul 2024 | $1.86M | Series C | – | Sapphire Capital, iSGS Investment Works | |
| Mar 2024 | $1.53M | Series B | – | Iyogin Capital, Saga Capital & Consulting | – |
19 investors in total: 19 institutional.
Investors in Better Place
Better Place has secured backing from 19 investors, including institutional and venture fund investors. Prominent investors backing the company include freee, PERSOL and Rheos Capital Works.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A venture capital firm focused on seed-stage startup investments. | 2016 | isgs-iw.com | Tokyo, Japan | |
Venture capital firm focused on pre-seed to series B stage companies | saisoncapital.com | Singapore, Singapore | ||
| g-cp.jp | ||||
Limited information is provided about Dual Bridge Capital. | dbcapital.jp | |||
Iyogin Capital is engaged in venture capital investment for regional growth. | iyo-capital.co.jp | Japan | ||
| yamaguchi-capital.co.jp | ||||
| kscapital.jp | ||||
Diversified investment management is conducted in Tokyo, Japan. | 2003 | rheos.jp | Tokyo, Japan | |
Diversified operations are maintained across multiple industries worldwide. | 1973 | persol-group.co.jp | Shibuya, Japan | |
Commercial banking services are provided to individual and corporate clients. | 1932 | iwatebank.co.jp | Morioka, Japan |
Investor details for Better Place
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Better Place
3 dated milestones of Better Place across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Better Place is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series D, of $315K.
Web traffic of Better Place
The website of Better Place (bpcom.jp) receives about 251.4K visits a month and ranks #163,674 among all websites worldwide, #2,260 in Jobs and Employment.
- Monthly visits251.4K
▲ 31.2% vs previous month
- Unique visitors82.5K
per month
- Global rank#163,674
among all websites
- Category rank#2,260
Jobs and Career · Jobs and Employment
- Bounce rate35%
- Pages per visit5.6
- Average visit4 min 01 sec
- DevicesDesktop 68% · Mobile 32%
Websites whose visitors overlap most with Better Place. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jhd01.sharepoint.com | jhd01.sharepoint.com | 100% | – | ||
| hcm-jinjer.com | 100% | 1.1M | #67,011 | View details | |
| doda.jp | 99% | 680.7K | #3,023 | View details | |
career-ch.com | career-ch.com | 97% | #1,280,418 | – | |
jobseek.ne.jp | jobseek.ne.jp | 93% | #791,158 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for Better Place
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 37 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Better Place
Better Place was founded in 2011 and raised its 1st funding round 13 years after it was founded.
Better Place is headquartered in Shinjuku, Japan. It is registered at Shinjuku, Tokyo, Japan.
Better Place is a funded company, having raised a total of $6.3M across 4 funding rounds to date. The company's 1st funding round was a Series B of $1.53M, raised on Mar 2024.
Better Place is involved in offering financial welfare solutions, primarily through the Hagukumi Corporate Pension Service, which supports defined benefit pension plans with administrative and implementation assistance. Additionally, the Tsumitate DC Service is provided to assist with defined contribution pension plans. The company operates in the financial sector, focusing on employee satisfaction and productivity by creating supportive work environments. Social impact and sustainability are emphasized through various initiatives targeting child-rearing generations and broader societal benefits.
Better Place offers Hagukumi Corporate Pension Service and Tsumitate DC Service.
Better Place has 19 investors. Key investors include freee, PERSOL, Rheos Capital Works, Aichi Financial Group, and Iwate Bank.
Better Place operates through Better Place Co., Ltd..
The website of Better Place receives about 251 thousand visits a month and ranks #163,674 among all websites worldwide.