Betterbeing

Salt Lake City, United States Founded: 1993 • Age: 33 yrs Acquired By Snapdragon Capital Partners
Manufacturer and distributor of natural health and wellness products
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About Betterbeing

Betterbeing is a company based in Salt Lake City (United States) founded in 1993 was acquired by Snapdragon Capital Partners in December 2025.. Betterbeing offers products and services including Nutritional Supplements and Natural Remedies.

  • Headquarter Salt Lake City, United States
  • Stage Public
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Nusatrip Incorporated
Operational Areas
Healthcare → Nutrition, Wellness & Lifestyle Health
Key Metrics
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IPO & Listings of Betterbeing

Betterbeing is a publicly listed company on the NASDAQ with ticker symbol NUTR in USA, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NASDAQ · Ticker: NUTR . Sector: Consumer services · USA

Products & Services of Betterbeing

Betterbeing offers a comprehensive portfolio of products and services, including Nutritional Supplements and Natural Remedies. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Nutritional supplements are produced and distributed to enhance health and wellness through various brands.

Natural remedies are offered to support daily health needs via a range of herbal and vitamin-based items.

People of Betterbeing
Headcount 500-1000
Employee Profiles 43
Employee Profiles
People
Jennifer Stascak
Director, Revenue Planning And Analytics
People
McKenzie Bird
Senior Brand Manager - Innovation
People
Brent Palmer
Opperations Manager
People
Max Willis
Chief Innovation & Science Officer

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Funding Insights of Betterbeing

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2019 Amount Post-IPO - Betterbeing Valuation

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Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

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Investors in Betterbeing

Betterbeing has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Snapdragon Capital Partners, Maze Consulting and HGGC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Snapdragon Capital Partners is engaged in growth equity and buyout investments for consumer-focused companies.
Founded Year Domain Location
Private equity firm focused on middle market investments.
Founded Year Domain Location
Offers eCommerce engineering, marketing, and optimization services for clients.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Betterbeing

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Betterbeing

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Betterbeing Comparisons

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Competitors of Betterbeing

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Betterbeing

Frequently Asked Questions about Betterbeing

When was Betterbeing founded?

Betterbeing was founded in 1993 and raised its 1st funding round 26 years after it was founded.

Where is Betterbeing located?

Betterbeing is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.

Who is the current CEO of Betterbeing?

Brian Slobodow is the current CEO of Betterbeing.

What does Betterbeing do?

Manufacturer and distributor of natural health and wellness products. It offers a diverse portfolio of brands encompassing vitamins, supplements, and personal care items. The company maintains control over the production process, from sourcing raw materials to final product packaging, ensuring quality. Products are formulated to support whole-body wellness and meet stringent quality standards, including certifications from NSF, ISO, CCOF, and the Orthodox Union.

What products or services does Betterbeing offer?

Betterbeing offers Nutritional Supplements and Natural Remedies.

Is Betterbeing publicly traded?

Yes, Betterbeing is publicly traded on NASDAQ under the ticker symbol NUTR.

Who are Betterbeing's investors?

Betterbeing has 3 investors. Key investors include Snapdragon Capital Partners, Maze Consulting, and HGGC.

What is Betterbeing's ticker symbol?

The ticker symbol of Betterbeing is NUTR on NASDAQ.

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