Betterbeing
About Betterbeing
Betterbeing is a publicly listed company based in Salt Lake City (United States) founded in 1993, and was acquired by Snapdragon Capital Partners in December 2025. Its chief executive, as recorded, is Brian Slobodow. Betterbeing offers products and services including Nutritional Supplements and Natural Remedies. Its focus areas include Traditional Nutraceuticals, Dietary Supplements and Vitamins & Minerals. Its legal entity is Better Being Co.
Company details
Manufacturer and distributor of natural health and wellness products. It offers a diverse portfolio of brands encompassing vitamins, supplements, and personal care items. The company maintains control over the production process, from sourcing raw materials to final product packaging, ensuring quality. Products are formulated to support whole-body wellness and meet stringent quality standards, including certifications from NSF, ISO, CCOF, and the Orthodox Union.
- Headquarters Salt Lake City, United States
- Stage Public
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website betterbeing.com
- Social LinkedIn X
- Acquired by HGGC (May 2017)
- Legal Name Nusatrip Incorporated
- InvestorsSnapdragon Capital Partners
& 2 more
- Acquired by
Products & Services of Betterbeing
Betterbeing offers a comprehensive portfolio of products and services, including Nutritional Supplements and Natural Remedies.
Nutritional supplements are produced and distributed to enhance health and wellness through various brands.
Natural remedies are offered to support daily health needs via a range of herbal and vitamin-based items.
Funding Insights of Betterbeing
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of Betterbeing with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2019 | Post-IPO | – | – |
3 investors in total: 3 institutional.
Investors in Betterbeing
Betterbeing has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Snapdragon Capital Partners, Maze Consulting and HGGC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Snapdragon Capital Partners is engaged in growth equity and buyout investments for consumer-focused companies. | snapdragoncap.com | |||
Private equity firm focused on middle market investments. | hggc.com | |||
Offers eCommerce engineering, marketing, and optimization services for clients. | 2016 | themazegroup.com | New York, United States |
Investor details for Betterbeing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Betterbeing
43 people are tracked at Betterbeing (19 in leadership, 24 in team).
| Name | Role | Group |
|---|---|---|
Brian Slobodow | CEO | Leadership |
Jennifer Stascak | Director, Revenue Planning And Analytics | Leadership |
Jessica Jensen | Senior Director Of Supply Chain, Pmo, & Change Management | Leadership |
Max Willis | Chief Innovation & Science Officer | Leadership |
Andrea Naugle | Director Distribution Operations, Health Food Stores | Leadership |
Miguel Ruiz Velasco | Ops Director - Quality | Leadership |
Stan Soper | Chief Legal Officer | Leadership |
Yi Chiang | Vice President Of Sales | Ecommerce | Leadership |
Danny Gutridge | Director Of Sales- West | Leadership |
June Sarita | Director, International Sales & Business Development | Leadership |
MacKenzie Gamage | Supply Chain Director | Leadership |
Julie Burnham | Director Of Financial Shared Services | Leadership |
Linda Bleeker - de Jong | Finance Director Better Being Company Int. BV | Leadership |
Russ Perna | VP Of It, Chief Information Officer | Leadership |
Lindsay Ostenson | SVP And General Manager Of Core/targeted Brands And Creative Services | Leadership |
Jenna Thomas | Director Of Marketing, Beauty Brands | Leadership |
Shane Groskreutz | Sr. Director- Process Engineering At Better Being | Leadership |
Craig Moravec | VP Of Sales Planning And Operations | Leadership |
Andrew Seelos | Chief Operating Officer | Leadership |
McKenzie Bird | Senior Brand Manager - Innovation | Team |
23 more people are available in the full profile.
Complete people profiles for Betterbeing
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Betterbeing
Betterbeing is a publicly listed company on the NASDAQ with ticker symbol NUTR in USA, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date20 Feb 1998
- Listed onNASDAQ: NUTR
- Listed entityNusatrip Incorporated
- Exchange sectorConsumer services
- ISINUS67119K1025
- Share price$9.00 (-0.44% on the day) · 2026-05-11
- Market capitalisation$174.4M
- Volume (last session)901,233
- Analyst consensusNo rating
Timeline of Betterbeing
5 dated milestones of Betterbeing across 32 years, from founding to its latest funding, stage changes and deals.
- Founded Betterbeing is founded.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by HGGC.
- Funding First funding round.
- Exit Acquired by Snapdragon Capital Partners.
Web traffic of Betterbeing
The website of Betterbeing (betterbeing.com) receives about 6.9K visits a month.
- Monthly visits6.9K
▲ 20.9% vs previous month
Top companies in Traditional Health & Nutrition
3 companies that operate in the same segment as Betterbeing (Traditional Health & Nutrition) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Manufacturer of generics formulations | 2002 | Bridgewater, New Jersey, United States | USD 3.02 B | 8,300 | ||
Biosimilar therapeutics are developed for oncology and autoimmune diseases. | 2010 | Redwood City, California, United States | USD 143.62 M | USD 42.17 M | 228 | |
Ophthalmic pharmaceuticals and instruments are developed for eye care. | 1853 | Bridgewater, New Jersey, United States | USD 5.1 B | 13,500 |
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Related news about Betterbeing
Complete news archive for Betterbeing
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Frequently Asked Questions about Betterbeing
Betterbeing was founded in 1993 and raised its 1st funding round 26 years after it was founded.
Betterbeing is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.
Brian Slobodow is the CEO of Betterbeing, as recorded in our data.
Manufacturer and distributor of natural health and wellness products. It offers a diverse portfolio of brands encompassing vitamins, supplements, and personal care items. The company maintains control over the production process, from sourcing raw materials to final product packaging, ensuring quality. Products are formulated to support whole-body wellness and meet stringent quality standards, including certifications from NSF, ISO, CCOF, and the Orthodox Union.
Betterbeing offers Nutritional Supplements and Natural Remedies.
Yes, Betterbeing is publicly traded on NASDAQ under the ticker symbol NUTR.
Betterbeing has 3 investors. Key investors include Snapdragon Capital Partners, Maze Consulting, and HGGC.
Betterbeing operates through Better Being Co..
Yes. Betterbeing was acquired by HGGC in May 2017.