About Betterbin
Betterbin is an Environment company based in Wausau (United States) founded in 2018 by Michelle Goetsch, and was acquired by Better Earth in October 2024. Reward-based recycling solutions are provided through an online platform. Its chief executive, as recorded, is Michelle Goetsch. Its focus areas include Environment Tech, Solid Waste Management Tech, Collection and Tech-enabled Collectors. Its competitors include Recyclebank, Oxyn and Trash2Cash; 2 of its 3 listed competitors have raised funding.
Company details
Betterbin was established in 2018 in Wausau, United States, with Michelle Goetsch serving as founder and CEO. An online platform is maintained to deliver reward-based recycling services, where incentives are offered to users for sustainable waste management practices. Operations center on the environmental sector, facilitating recycling participation across the region through digital tools and reward systems. The domain betterbin.app is utilized for access.
- Headquarters Wausau, United States
- Founders Michelle Goetsch
- Stage Acquired
- SectorsEnvironment
- Website betterbin.app
- Social LinkedIn X Facebook
- Acquired by Better Earth (Oct 2024)
- Investors
- Acquired byBetter Earth
(Oct 2024)
Investors in Betterbin
Betterbin has secured backing from 1 investor. Prominent investors backing the company include Better Earth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Handmade compostable kitchenware is produced for private label brands. | 2015 | becompostable.com | Chicago, United States |
Investor details for Betterbin
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People of Betterbin
1 people are tracked at Betterbin (1 in leadership).
| Name | Role | Group |
|---|---|---|
Michelle Goetsch | Founder & CEO | Leadership |
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Timeline of Betterbin
2 dated milestones of Betterbin across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Betterbin is founded.
- Exit Acquired by Better Earth.
Competitors of Betterbin
Betterbin has 3 listed competitors in our database, 2 of them funded. They include Recyclebank, Oxyn and Trash2Cash.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| recyclebank.com | 2004 | New York, United States | $90.1M | 75 | Recycling efforts are tracked and rewarded with points for discounts. | |
| oxyn.io | 2018 | Bridgewater, United States | $150,000 | Developer of a decentralized marketplace for supporting environmental causes | ||
| trash2cash.us | 2021 | Bluffton, United States | Operates a digital platform for efficient waste collection and management services. |
Detailed competitors of Betterbin
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Web traffic of Betterbin
The website of Betterbin (betterbin.app) receives about 1.8K visits a month.
- Monthly visits1.8K
▲ 16.8% vs previous month
Top companies in Waste & Water Management Systems
3 companies that operate in the same segment as Betterbin (Waste & Water Management Systems) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Waste collection and management services are provided nationwide. | 1968 | Houston, Texas, United States | USD 25.2 B | 61,700 | ||
Integrated waste management services are provided nationwide. | 1998 | Phoenix, Arizona, United States | USD 16.59 B | 42,000 | ||
Smart water dispensers with flavored options are provided for offices. | 2013 | Boston, Massachusetts, United States | USD 135.53 M | 102 |
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Related news about Betterbin
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Frequently Asked Questions about Betterbin
Betterbin was founded in 2018.
Betterbin is headquartered in Wausau, United States. It is registered at Wausau, Wisconsin, United States.
Michelle Goetsch is the CEO of Betterbin, as recorded in our data. They have also founded this company.
Betterbin was established in 2018 in Wausau, United States, with Michelle Goetsch serving as founder and CEO. An online platform is maintained to deliver reward-based recycling services, where incentives are offered to users for sustainable waste management practices. Operations center on the environmental sector, facilitating recycling participation across the region through digital tools and reward systems. The domain betterbin.app is utilized for access.
Betterbin's top competitors include Recyclebank, Oxyn and Trash2Cash.
Betterbin has 1 investor. Key investors include Better Earth.
Yes. Betterbin was acquired by Better Earth in October 2024.

