About Betty Crocker
Betty Crocker is a Consumer company based in Minneapolis (United States) founded in 1921. A multi-category snacks brand offering a variety of consumer products. It operates on a B2C model. Its website bettycrocker.com draws about 3 million monthly visits. Its focus areas include Consumer Goods, Food and Beverage, Snacks and Branded Products. Similar companies include Panera Bread, Mondelez International and HumanCo; 2 of its 3 listed similar companies have raised funding.
Company details
Betty Crocker operates with a B2C model, focusing on producing consumer products, food and beverage, snacks, and branded products. A multi-category snacks brand offering a variety of consumer products. It emphasizes efficiency, client-focused solutions, and growth, fostering partnerships and innovation in its operations.
- Headquarters Minneapolis, United States
- SectorsConsumer
- Website category Food and Drink · Cooking and Recipes
- Website bettycrocker.com
- Social X Facebook Instagram YouTube
Apps and channels of Betty Crocker
its YouTube channel Betty Crocker has 128K subscribers and 30 videos.
Videos from Betty Crocker
The most watched videos on Betty Crocker's YouTube channel, Betty Crocker (128K subscribers). Click a video to play it here.
More on Betty Crocker.
Similar companies to Betty Crocker
Betty Crocker has 3 listed similar companies in our database, 2 of them funded. They include Panera Bread, Mondelez International and HumanCo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| panerabread.com | 1987 | St. Louis, United States | $145.61M | Provider of bakery-cafe services and a loyalty program | ||
| mondelezinternational.com | 2012 | Chicago, United States | 6 | Multi-category convenience foods are produced and distributed globally. | ||
| humanco.com | 2019 | New York, United States | $35M | Venture capital investments are directed across multiple sectors by HumanCo. |
Detailed similar companies of Betty Crocker
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Web traffic of Betty Crocker
The website of Betty Crocker (bettycrocker.com) receives about 3M visits a month and ranks #13,588 among all websites worldwide, #378 in Cooking and Recipes.
- Monthly visits3M
▼ 42.3% vs previous month
- Unique visitors2.8M
per month
- Global rank#13,588
among all websites
- Category rank#378
Food and Drink · Cooking and Recipes
- Bounce rate60%
- Pages per visit2.2
- Average visit2 min 44 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Betty Crocker. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mccormick.com | 100% | 2.2M | #17,682 | View details | |
| duncanhines.com | 100% | 84.2K | #421,057 | View details | |
| pillsbury.com | 100% | 1.7M | #26,682 | View details | |
| jif.com | 100% | 132K | #329,784 | View details | |
| frenchs.com | 100% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Betty Crocker
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- 40 similar websites
- Audience overlap
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Betty Crocker (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Betty Crocker
Complete news archive for Betty Crocker
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Frequently Asked Questions about Betty Crocker
Betty Crocker was founded in 1921.
Betty Crocker is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
Betty Crocker operates with a B2C model, focusing on producing consumer products, food and beverage, snacks, and branded products. A multi-category snacks brand offering a variety of consumer products. It emphasizes efficiency, client-focused solutions, and growth, fostering partnerships and innovation in its operations.
Betty Crocker's top competitors include Panera Bread, Mondelez International and HumanCo.
The website of Betty Crocker receives about 3 million visits a month and ranks #13,588 among all websites worldwide.