Beyond Brands

Naarden, Netherlands Founded: 2015 • Age: 11 yrs Acquired By Riedel
Tea brands are developed and marketed from the Netherlands.

About Beyond Brands

Beyond Brands is a Consumer company based in Naarden (Netherlands) founded in 2015, and was acquired by Riedel in February 2018. Tea brands are developed and marketed from the Netherlands. It operates on a Reseller / Distribution model. Beyond Brands offers products and services including Pickwick Ice Tea, Wicky Food for Kids, Van de Boom, and Lief! Food. Its focus areas include Consumer Goods, Food and Beverage and Packaged Foods. Its competitors include LIPTON Teas, Frank About Tea and Arte & Zayne.

Company details

Beyond Brands is focused on developing and distributing A-brands in the Netherlands and Belgium. The company operates within the consumer goods sector, specializing in food and beverage products. With over 60 years of experience, a cost-effective business model, and an entrepreneurial approach, it aims to become a flexible, transparent, and innovative player in the Benelux region. Solutions are tailored to meet market demands through partnerships and brand management.

  • Headquarters Naarden, Netherlands
  • Stage Acquired
  • Sectors
    Consumer
  • Website beyond-brands.nl
  • Acquired by Riedel (Feb 2018)
Key Metrics

Products & Services of Beyond Brands

Beyond Brands offers a comprehensive portfolio of products and services, including Pickwick Ice Tea, Wicky Food for Kids, Van de Boom, and Lief! Food.

Pickwick Ice Tea
Beverages

A refreshing iced tea beverage is offered by Beyond.

Wicky Food for Kids
Food

Kid-friendly food products are provided for young consumers.

Van de Boom
Food

Food items are distributed under this specific brand.

Lief! Food
Food

Healthy food options are marketed for various consumers.

Investors in Beyond Brands

Beyond Brands has secured backing from 1 investor. Prominent investors backing the company include Riedel.

All
InvestorDescriptionFounded YearDomainLocation
Fruit juices are produced and marketed by Netherlands-based Riedel.
1879riedel.nlEde, Netherlands
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Investor details for Beyond Brands

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  • Round participation
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Timeline of Beyond Brands

2 dated milestones of Beyond Brands across 3 years, from founding to its latest funding, stage changes and deals.

  1. Founded Beyond Brands is founded.
  2. Exit Acquired by Riedel.

Competitors of Beyond Brands

Beyond Brands has 3 listed competitors in our database. They include LIPTON Teas, Frank About Tea and Arte & Zayne.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
liptonteas.com1871Rotterdam, Netherlands
Brand of tea
frankabouttea.com2015Amsterdam, Netherlands
Manages an e-commerce store specializing in tea.
artezayne.com2016Amsterdam, Netherlands
Organic tea is provided by an internet-first brand.
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Detailed competitors of Beyond Brands

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  • Operating metrics
  • Benchmarks
  • Competitive positioning

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Frequently Asked Questions about Beyond Brands

Beyond Brands was founded in 2015.

Beyond Brands is headquartered in Naarden, Netherlands. It is registered at Naarden, North Holland, Netherlands.

Beyond Brands is focused on developing and distributing A-brands in the Netherlands and Belgium. The company operates within the consumer goods sector, specializing in food and beverage products. With over 60 years of experience, a cost-effective business model, and an entrepreneurial approach, it aims to become a flexible, transparent, and innovative player in the Benelux region. Solutions are tailored to meet market demands through partnerships and brand management.

Beyond Brands's top competitors include LIPTON Teas, Arte & Zayne and Frank About Tea.

Beyond Brands offers Pickwick Ice Tea, Wicky Food for Kids, Van de Boom, and Lief! Food.

Beyond Brands has 1 investor. Key investors include Riedel.

Yes. Beyond Brands was acquired by Riedel in February 2018.

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