About Bielenda
Bielenda is a Healthcare company based in Krakow (Poland) founded in 1990 by Barbara Bielenda. Multi-category organic beauty products are offered online by Bielenda. It operates on a Direct-to-Consumer (D2C) model. Bielenda has raised $36.33 million across 1 funding round from investors including EBRD and Innova Capital. Bielenda has completed 1 acquisition, including SHE Cosmetics. Its chief executive, as recorded, is Marek Bielenda. Its website bielenda.pl draws about 41 thousand monthly visits. Bielenda offers products and services including Recharge Skin Care, Cera Lipidium, and Private Spa. Its focus areas include Consumer Goods, Personal Care and Cosmetics. Its legal entity is BIELENDA GROUP SPΓΕKA AKCYJNA. Its competitors include Hagi, BodyBoom and Delia.
Company details
Bielenda is involved in the development and sale of skincare and personal care products. A wide range of cosmetics for face, body, and hair care is offered, targeting various skin types and needs. Solutions include anti-cellulite, detox, and vegan-friendly products. The company operates in the consumer goods sector, focusing on innovative and natural ingredient-based formulations for personal wellness.
- Headquarters Krakow, Poland
- Founders Barbara Bielenda
- SectorsHealthcare
- Website bielenda.pl
- Social LinkedIn X Facebook Instagram
- Legal Name Bielenda Group Spółka Akcyjna
- Total Equity Funding$36.33M (USD)
in 1 rounds
- Latest Funding Round$36.33M (USD), Series C
Apr 2024
- InvestorsEBRD
& 1 more
- Investments & Acquisitions
Products & Services of Bielenda
Bielenda offers a comprehensive portfolio of products and services, including Recharge Skin Care, Cera Lipidium, and Private Spa.
Skincare products are offered for skin energy boost.
Products are designed for skin rebuilding and protection.
Personal spa experience is provided through skincare products.
Funding Insights of Bielenda
Bielenda has successfully raised a total of $36.33M through 1 strategic funding round. The most recent funding activity was a Series C round of $36.33 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $36.33M
- Total Rounds 1
- Last Round Series C β $36.33M
- First Round $36.33M
(Apr 2024)
- Investors Count 2
All 1 funding rounds of Bielenda with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $36.33M | Series C | β | β |
2 investors in total: 2 institutional.
Investors in Bielenda
Bielenda has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include EBRD and Innova Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate advisory services are provided across multiple sectors. | 1991 | ebrd.com | London, United Kingdom | |
Private equity is invested in mid-sized CEE companies. | innovacap.com | Warsaw, Poland |
Investor details for Bielenda
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People of Bielenda
27 people are tracked at Bielenda (7 in leadership, 20 in team).
| Name | Role | Group |
|---|---|---|
Barbara Bielenda | Founder | Leadership |
Marek Bielenda | CEO | Leadership |
Robert Dobrowolski | VP Finance, CFO | Leadership |
Anna Mirek | Head Of Product Department | Leadership |
Iwona C. | Head Of Marketing And Communication | Leadership |
Monika Moskwa | Head Of Strategic Business Development | Leadership |
Pawel Tarasewicz | Commercial Director Cee/mena | Leadership |
Wiktoria Wdowiak | Creative & Communication Specialist | Team |
Kamil Poręba | Ecommerce Manager | Team |
Katarzyna Butrymowicz-Knap | Dyrektor Marketingu Bielenda / Dermika / Soraya / Bodyboom / Faceboom | Team |
Izabella Malczyk | Brand Manager (export) | Team |
Anna Oliwa | Brand Manager | Team |
Izabela Bednarczyk | Senior Brand And Communication Manager | Team |
Agnieszka Leśniak | Senior Brand & Communications Manager | Team |
Magdalena Linke | Senior Key Account Manager | Team |
Adrianna Chwalibogowska | Brand & Communication Manager | Team |
Anna Grygiel | Manager Ds Finansowych | Team |
Paulina Pucher | Marketing Manager Soraya | Team |
Marta Wójcik | Brand & Social Media Manager | Team |
Monika Figiel | Technolog R&d | Team |
7 more people are available in the full profile.
Complete people profiles for Bielenda
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- Full employee list
- Team structure
- Board tenure
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Investments & Acquisitions by Bielenda
Bielenda has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SHE Cosmetics.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Operates a direct-to-consumer brand specializing in makeup and care products. | shecosmeticsph.com | Philippines | 2018 | Dec 2021 | β’β’β’β’ |
Complete acquisition details for Bielenda
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- Exports
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Timeline of Bielenda
3 dated milestones of Bielenda across 34 years, from founding to its latest funding, stage changes and deals.
- Founded Bielenda is founded.
- Acquisition Acquires SHE Cosmetics.
- Funding First funding round of $36.3M.
Competitors of Bielenda
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hagi.com.pl | 2013 | Warsaw, Poland | Organic beauty care products are offered online by Hagi. | |||
| bodyboom.co | 2016 | Krakow, Poland | Natural cosmetics brand providing skincare products for face and body care. | |||
| delia.pl | 1989 | Rzgow Pierwszy, Poland | Provides cosmetics, skincare, hair care, and beauty products for consumers. |
Detailed competitors of Bielenda
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Web traffic of Bielenda
The website of Bielenda (bielenda.pl) receives about 41K visits a month.
- Monthly visits41K
▲ 2.9% vs previous month
Websites whose visitors overlap most with Bielenda. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
farmona.pl | farmona.pl | 100% | #779,687 | β | |
bielendaprofessional.pl | bielendaprofessional.pl | 100% | #3,418,645 | β | |
| ziaja.com | 100% | #185,999 | View details | ||
bielenda-sklep.pl | bielenda-sklep.pl | 91% | #3,650,087 | β | |
| miyacosmetics.com | 90% | 26.5K | #1,042,238 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 38 similar websites and full traffic analytics for Bielenda
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- 38 similar websites
- Audience overlap
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Frequently Asked Questions about Bielenda
Bielenda was founded in 1990 and raised its 1st funding round 34 years after it was founded.
Bielenda is headquartered in Krakow, Poland. It is registered at Krakow, Lesser Poland Voivodeship, Poland.
Marek Bielenda is the CEO of Bielenda, as recorded in our data.
Bielenda is a funded company, having raised a total of $36.33M across 1 funding round to date. The company's 1st funding round was a Series C of $36.33M, raised on Apr 2024.
Bielenda is involved in the development and sale of skincare and personal care products. A wide range of cosmetics for face, body, and hair care is offered, targeting various skin types and needs. Solutions include anti-cellulite, detox, and vegan-friendly products. The company operates in the consumer goods sector, focusing on innovative and natural ingredient-based formulations for personal wellness.
Bielenda offers Recharge Skin Care, Cera Lipidium, and Private Spa.
Bielenda has made 1 acquisition, including SHE Cosmetics.
Bielenda has 2 investors. Key investors include EBRD, and Innova Capital.
Bielenda operates through Bielenda Group SpΓ³Εka Akcyjna.