About Bilia
Bilia is a Transportation, Automotive & Logistics company based in Sweden founded in 1997. Dealer of new used cars, parts and accessories. Bilia has completed 7 acquisitions, including BilDahl, British MotorGroup and Ecris. Its website bilia.se draws about 432 thousand monthly visits. Bilia offers products and services including Car Sales Platform, Workshop Services, and Leasing Options. Its focus areas include Auto, Auto Retail & Aftersales, Dealership and Diversified. Its legal entity is Bilia AB.
Company details
Bilia was established in 1997 in Sweden as a dealer within the automotive sector. Operations are centered on the sale of new and used vehicles, alongside parts and accessories. Services are provided through retail outlets and online platforms across the country. The company maintains a focus on vehicle distribution and related support in the Nordic region, with activities regulated under Swedish business standards.
Products & Services of Bilia
Bilia offers a comprehensive portfolio of products and services, including Car Sales Platform, Workshop Services, and Leasing Options.
Online platform for buying new and used vehicles with delivery.
Services for car repairs, tire changes, and adjustments.
Programs for vehicle leasing to individuals and businesses.
Funding Insights of Bilia
- Total Rounds 1
- Last Round Debt – Conventional — $144.2M
- First Round $144.2M
(Mar 2020)
- Investors Count 2
All 1 funding rounds of Bilia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
2 investors in total: 2 institutional.
Investors in Bilia
Bilia has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Nordea and DNB.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking services are provided to individuals and corporations. | 1822 | dnb.no | Oslo, Norway | |
Nordea is recognized as a leading Nordic universal bank. | 1820 | nordea.com | Stockholm, Sweden |
Investor details for Bilia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Bilia
35 people are tracked at Bilia (10 in leadership, 25 in team).
| Name | Role | Group |
|---|---|---|
Per Avander | President and CEO | Leadership |
Anna Höglund | Chief Information Officer | Leadership |
Fredrik Einarsson | Head Of Group Accounting And Treasury | Leadership |
Viktoria Bernhardsson | CFO Och Chef SSC Sverige | Leadership |
Martina Clemensson | CFO Bilia JLR Import | Leadership |
Carl Fredrik Ewetz | Head Of Investor Relations & M&a | Leadership |
Mikael R. Clausen | Head Of Group Business Control | Leadership |
Malin Olea | Head Of Sustainability | Leadership |
Kristina Franzen | Group CFO | Leadership |
Alexandra Lidberg | Head Of Digital Platforms | Leadership |
Veronica Ohlsson | Gruppchef SSC | Team |
Carola Hedeby | Redovisningschef | Team |
Sandra Andersson | Kundservicechef | Team |
Tobias Welander | Marknadschef | Team |
Jelena Orheim Milisic | Project Marketing Manager | Team |
Victor Johansson | Sales | Team |
David Butolen | Försäljningschef | Team |
Fredrik Edin | Försäljningschef | Team |
Sandra Alvarez Penichet | Redovisningsekonom | Team |
Thomas Eriksson | Servicemarknadschef | Team |
15 more people are available in the full profile.
Complete people profiles for Bilia
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Bilia
Bilia has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include BilDahl, British MotorGroup and Ecris.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of Jaguar and Land Rover vehicles, offering sales and authorized service in Stockholm. | britishmotorgroup.se | Danderyd, Sweden | 1983 | Oct 2023 | •••• | |
Repair services for trucks, vehicles, and machinery are offered. | htmab.se | Gallivare, Sweden | 1974 | Sep 2022 | •••• | |
Trailers and bodies are manufactured in Sweden. | hellgrens.se | Skelleftea, Sweden | 2003 | Aug 2022 | •••• | |
Provider of online dealership services for new & used cars | bildahl.se | Ornskoldsvik, Sweden | 1996 | May 2021 | •••• | |
Dealer of new and used cars | upplandsmotor.se | Uppsala, Sweden | 1964 | Apr 2021 | •••• | |
Multiple automotive parts and accessories are manufactured. | ecris.se | Jonkoping, Sweden | 2004 | Aug 2020 | •••• | |
Provider of automotive parts and accessories | jb-bildemo.se | Jonkoping, Sweden | 1971 | Aug 2020 | •••• |
Complete acquisition details for Bilia
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Bilia
9 dated milestones of Bilia across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Bilia is founded.
- Funding First funding round of $144.2M.
- Acquisition Acquires Jönköpings Bildemontering.
- Acquisition Acquires Ecris.
- Acquisition Acquires Upplands Motor.
- Acquisition Acquires BilDahl.
- Acquisition Acquires Hellgrens.se.
- Acquisition Acquires HTM.
- Acquisition Acquires British MotorGroup.
Web traffic of Bilia
The website of Bilia (bilia.se) receives about 431.8K visits a month and ranks #100,041 among all websites worldwide, #2,058 in Vehicles.
- Monthly visits431.8K
▲ 12.2% vs previous month
- Unique visitors184.5K
per month
- Global rank#100,041
among all websites
- Category rank#2,058
Vehicles · Vehicles
- Bounce rate37%
- Pages per visit4.8
- Average visit3 min 56 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Bilia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dinbil.se | 100% | 680.7K | #244,675 | View details | |
volvocarretail.se | volvocarretail.se | 99% | #192,472 | – | |
mekonomen.se | mekonomen.se | 96% | #41,586 | – | |
| wayke.se | 95% | #58,433 | View details | ||
| kvd.se | 94% | 1.1M | #49,169 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bilia
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- Engagement analytics
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Related news about Bilia
Complete news archive for Bilia
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Frequently Asked Questions about Bilia
Bilia was founded in 1997 and raised its 1st funding round 23 years after it was founded.
Bilia is headquartered in Sweden.
Bilia was established in 1997 in Sweden as a dealer within the automotive sector. Operations are centered on the sale of new and used vehicles, alongside parts and accessories. Services are provided through retail outlets and online platforms across the country. The company maintains a focus on vehicle distribution and related support in the Nordic region, with activities regulated under Swedish business standards.
Bilia offers Car Sales Platform, Workshop Services, and Leasing Options.
Bilia has made 7 acquisitions, including BilDahl, British MotorGroup, and Ecris.
Bilia operates through Bilia Ab.
The website of Bilia receives about 432 thousand visits a month and ranks #100,041 among all websites worldwide.

