Bilia

Sweden Founded: 1997 • Age: 29 yrs
Dealer of new used cars, parts and accessories

About Bilia

Bilia is a Transportation, Automotive & Logistics company based in Sweden founded in 1997. Dealer of new used cars, parts and accessories. Bilia has completed 7 acquisitions, including BilDahl, British MotorGroup and Ecris. Its website bilia.se draws about 432 thousand monthly visits. Bilia offers products and services including Car Sales Platform, Workshop Services, and Leasing Options. Its focus areas include Auto, Auto Retail & Aftersales, Dealership and Diversified. Its legal entity is Bilia AB.

Company details

Bilia was established in 1997 in Sweden as a dealer within the automotive sector. Operations are centered on the sale of new and used vehicles, alongside parts and accessories. Services are provided through retail outlets and online platforms across the country. The company maintains a focus on vehicle distribution and related support in the Nordic region, with activities regulated under Swedish business standards.

  • Headquarters Sweden
  • Sectors
    Transportation, Automotive & Logistics
  • Website category Vehicles
  • Email
    ••••••••
  • Phone
    •••• ••••
  • Website bilia.se
  • Social X Facebook Instagram
  • Legal Name Bilia Ab
Key Metrics
  • Latest Funding Round
    $144.2M (USD), Debt – Conventional

    Mar 2020

  • Investors
    Nordea

    & 1 more

  • Investments & Acquisitions
    BilDahl

    & 6 more

Products & Services of Bilia

Bilia offers a comprehensive portfolio of products and services, including Car Sales Platform, Workshop Services, and Leasing Options.

Car Sales Platform
Ecommerce

Online platform for buying new and used vehicles with delivery.

Workshop Services
Maintenance

Services for car repairs, tire changes, and adjustments.

Leasing Options
Financial Services

Programs for vehicle leasing to individuals and businesses.

Funding Insights of Bilia

  • Total Rounds 1
  • Last Round Debt – Conventional — $144.2M
  • First Round $144.2M

    (Mar 2020)

  • Investors Count 2

All 1 funding rounds of Bilia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Mar 2020$144.2MDebt – Conventional––
Valuation history

2 investors in total: 2 institutional.

Investors in Bilia

Bilia has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Nordea and DNB.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Commercial banking services are provided to individuals and corporations.
1822dnb.noOslo, Norway
Nordea is recognized as a leading Nordic universal bank.
1820nordea.comStockholm, Sweden
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Investor details for Bilia

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  • Round participation
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People of Bilia

35 people are tracked at Bilia (10 in leadership, 25 in team).

NameRoleGroup
Per Avander
President and CEOLeadership
Anna Höglund
Chief Information OfficerLeadership
Fredrik Einarsson
Head Of Group Accounting And TreasuryLeadership
Viktoria Bernhardsson
CFO Och Chef SSC SverigeLeadership
Martina Clemensson
CFO Bilia JLR ImportLeadership
Carl Fredrik Ewetz
Head Of Investor Relations & M&aLeadership
Mikael R. Clausen
Head Of Group Business ControlLeadership
Malin Olea
Head Of SustainabilityLeadership
Kristina Franzen
Group CFOLeadership
Alexandra Lidberg
Head Of Digital PlatformsLeadership
Veronica Ohlsson
Gruppchef SSCTeam
Carola Hedeby
RedovisningschefTeam
Sandra Andersson
KundservicechefTeam
Tobias Welander
MarknadschefTeam
Jelena Orheim Milisic
Project Marketing ManagerTeam
Victor Johansson
SalesTeam
David Butolen
FörsäljningschefTeam
Fredrik Edin
FörsäljningschefTeam
Sandra Alvarez Penichet
RedovisningsekonomTeam
Thomas Eriksson
ServicemarknadschefTeam

15 more people are available in the full profile.

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Complete people profiles for Bilia

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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Investments & Acquisitions by Bilia

Bilia has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include BilDahl, British MotorGroup and Ecris.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Provider of Jaguar and Land Rover vehicles, offering sales and authorized service in Stockholm.
britishmotorgroup.seDanderyd, Sweden1983Oct 2023••••
Repair services for trucks, vehicles, and machinery are offered.
htmab.seGallivare, Sweden1974Sep 2022••••
Trailers and bodies are manufactured in Sweden.
hellgrens.seSkelleftea, Sweden2003Aug 2022••••
Provider of online dealership services for new & used cars
bildahl.seOrnskoldsvik, Sweden1996May 2021••••
Dealer of new and used cars
upplandsmotor.seUppsala, Sweden1964Apr 2021••••
Multiple automotive parts and accessories are manufactured.
ecris.seJonkoping, Sweden2004Aug 2020••••
Provider of automotive parts and accessories
jb-bildemo.seJonkoping, Sweden1971Aug 2020••••
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Complete acquisition details for Bilia

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
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  • Exports

Verified entity values are shown only after access is granted.

Timeline of Bilia

9 dated milestones of Bilia across 26 years, from founding to its latest funding, stage changes and deals.

  1. Founded Bilia is founded.
  2. Funding First funding round of $144.2M.
  3. Acquisition Acquires Jönköpings Bildemontering.
  4. Acquisition Acquires Ecris.
  5. Acquisition Acquires Upplands Motor.
  6. Acquisition Acquires BilDahl.
  7. Acquisition Acquires Hellgrens.se.
  8. Acquisition Acquires HTM.
  9. Acquisition Acquires British MotorGroup.

Web traffic of Bilia

The website of Bilia (bilia.se) receives about 431.8K visits a month and ranks #100,041 among all websites worldwide, #2,058 in Vehicles.

  • Monthly visits
    431.8K

    ▲ 12.2% vs previous month

  • Unique visitors
    184.5K

    per month

  • Global rank
    #100,041

    among all websites

  • Category rank
    #2,058

    Vehicles · Vehicles

Similar websites

Websites whose visitors overlap most with Bilia. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
dinbil.se
100%
680.7K#244,675View details
volvocarretail.se
volvocarretail.se
99%
#192,472–
mekonomen.se
mekonomen.se
96%
#41,586–
wayke.se
95%
#58,433View details
kvd.se
94%
1.1M#49,169View details
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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Related news about Bilia

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Frequently Asked Questions about Bilia

Bilia was founded in 1997 and raised its 1st funding round 23 years after it was founded.

Bilia is headquartered in Sweden.

Bilia was established in 1997 in Sweden as a dealer within the automotive sector. Operations are centered on the sale of new and used vehicles, alongside parts and accessories. Services are provided through retail outlets and online platforms across the country. The company maintains a focus on vehicle distribution and related support in the Nordic region, with activities regulated under Swedish business standards.

Bilia offers Car Sales Platform, Workshop Services, and Leasing Options.

Bilia has made 7 acquisitions, including BilDahl, British MotorGroup, and Ecris.

Bilia has 2 investors. Key investors include Nordea, and DNB.

Bilia operates through Bilia Ab.

The website of Bilia receives about 432 thousand visits a month and ranks #100,041 among all websites worldwide.

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