Billy Grace

Amsterdam, Netherlands Founded: 2021 • Age: 5 yrs
AI marketing optimization software is provided for enterprises.
Annual revenue - Latest available
Total funding $5.7M 2 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products 4 Services tracked
Competitors 8 Brand Intelligence

About Billy Grace

Billy Grace is a company based in Amsterdam (Netherlands) founded in 2021 by Robin Friend, Tjadi Jesse Peeters, and Mitch Voskuilen. Billy Grace has raised $5.73 million across 2 funding rounds from investors including Fortino Capital, Raymond Spanjar and Floris Rost van Tonningen. Billy Grace offers products and services including Tracking Platform, Modeled Attribution, Centralized Analytics, and Automatic Optimizations. Billy Grace operates in a competitive market with competitors including Ryte, SeoSamba, MONIBRAND, Positionly and ASO index, among others.

  • Headquarter Amsterdam, Netherlands
  • Founders Robin Friend, Tjadi Jesse Peeters, Mitch Voskuilen
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $5.73 M (USD)

    in 2 rounds

  • Latest Funding Round
    $3.2 M (USD), Seed

    Mar 18, 2025

  • Investors
  • Employee Count
    Not available
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Products & Services of Billy Grace

Billy Grace offers a comprehensive portfolio of products and services, including Tracking Platform, Modeled Attribution, Centralized Analytics, and Automatic Optimizations.

Product name locked
Category locked
Primary

Platform for accurate first-party data collection and channel integration.

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AI tool for analyzing true impact of marketing touchpoints.

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System for unified marketing data dashboards and insights.

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AI feature for daily ad campaign adjustments across channels.

People of Billy Grace

Headcount 10-50
Employee Profiles 6
Employee Profiles
People
Mitch Voskuilen
Co-founder & CEO
People
Robin Friend
Co-founder & COO
People
Justin Fransen - Developer
Full Stack Developer
People
Jaap Otto
Sales Lead

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Funding Insights of Billy Grace

Billy Grace has successfully raised a total of $5.73M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3.2 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Billy Grace

Billy Grace has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Fortino Capital, Raymond Spanjar and Floris Rost van Tonningen.

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Venture Fund
Angel
Investor Description Founded Year Domain Location
Fortino Capital is focused on supporting B2B software businesses.
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Raymond Spanjar

Dutch entrepreneur, angel investor, co-founder of Hyves, active in Indian startups
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Floris Rost van Tonningen

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Investor details for Billy Grace

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Investments & Acquisitions by Billy Grace

Investments
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Investment portfolio details for Billy Grace

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  • Transaction dates
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Financial Statements - Billy Grace

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Detailed financials for Billy Grace

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Billy Grace Comparisons

Billy Grace Primary company
Description
AI marketing optimization software is provided for enterpris...
Location
Amsterdam, Netherlands
Founded Year
2021
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Billy Grace

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Billy Grace

Billy Grace operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ryte, SeoSamba, MONIBRAND, Positionly and ASO index, among others.

Company Name Domain Founded year HQ Location Description
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Website monitoring, content analysis, and SEO solutions are offered.
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Provides automation software to optimize and manage SEO campaigns effectively.
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Advertising campaigns analytics and competitive intelligence monitoring are provided.
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Website search positions are tracked and improved via SEO tools.
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Provides app optimization strategies to enhance search rankings, visibility, and downloads.
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Detailed competitors of Billy Grace

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Latest news on Billy Grace

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Complete news archive for Billy Grace

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Frequently Asked Questions about Billy Grace

Billy Grace was founded in 2021 and raised its 1st funding round 2 years after it was founded.

Billy Grace is headquartered in Amsterdam, Netherlands.

Billy Grace is a funded company, having raised a total of $5.73M across 2 funding rounds to date.

Billy Grace was founded in 2021 in Amsterdam, Netherlands, focusing on the software sector. AI-based tools are developed to support marketing optimization for enterprises. Automation, creative solutions, access control, campaign management, analytics, reporting, and performance tracking are included among the features. Marketing activities are managed for businesses, entrepreneurs, and marketers through this platform, with operations centered in Europe.

Billy Grace's top competitors include Ryte, MONIBRAND and Positionly.

Billy Grace offers Tracking Platform, Modeled Attribution, Centralized Analytics, and Automatic Optimizations.

Billy Grace has 7 investors. Key investors include Fortino Capital, Raymond Spanjar, Floris Rost van Tonningen, David Vermeulen, and Patrick De Laive.

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