BinSentry

Kitchener, Canada Founded: 2017 • Age: 9 yrs
Provider of an IoT solution to track on-farm inventory
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About BinSentry

BinSentry is a company based in Kitchener (Canada) founded in 2017 by Randall Schwartzentruber and Nathan Hoel.. BinSentry has raised $44.24 million across 5 funding rounds from investors including BDC, Chillingo and Lewis & Clark Agrifood. BinSentry offers products and services including Feed Bin Sensor, ProSense HD, and Critical Event Management. BinSentry operates in a competitive market with competitors including VERDANT ROBOTICS, Naio Technologies, Niqo Robotics, iFarm and Saga Robotics, among others.

  • Headquarter Kitchener, Canada
  • Founders Randall Schwartzentruber, Nathan Hoel
  • Sectors
    Agriculture
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Binsentry Inc.
Operational Areas
Agriculture → Agricultural Technology & Innovation
Technology → Internet of Things (IoT) & Connectivity
Agriculture → Livestock & Animal Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $44.24 M (USD)

    in 5 rounds

  • Latest Funding Round
    $25 M (USD), Debt – Conventional

    Dec 19, 2025

  • Investors
    BDC

    & 6 more

  • Employee Count
    Employee Count
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Products & Services of BinSentry

BinSentry offers a comprehensive portfolio of products and services, including Feed Bin Sensor, ProSense HD, and Critical Event Management. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Monitors feed levels to prevent waste and outages.

Provides high-definition monitoring for precise inventory data.

Manages urgent feed events to optimize supply chains.

People of BinSentry
Headcount 10-50
Employee Profiles 15
Board Members and Advisors 5
Employee Profiles
People
Jamie Radoja BBA, CHRL, CVA
Human Resources Director
People
Ben Allen
Chief Executive Officer
People
Nathan Hoel
Co-Founder & CTO
People
Matthew Kipfer
Senior Financial Analyst

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Board Members and Advisors
people
Edmund O'Keeffe
Director
people
Larry Page
Director
people
Jonathan Goodkey
Director
people
Dennis Organ
Chair

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Funding Insights of BinSentry

BinSentry has successfully raised a total of $44.24M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $25 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Debt – Conventional — $25.0M
  • First Round

    (01 Jun 2018)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2025 Amount Debt – Conventional - BinSentry Valuation

investors

Jun, 2025 Amount Series B - BinSentry Valuation

investors

Aug, 2024 Amount Series B - BinSentry Valuation Spring Mountain Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in BinSentry

BinSentry has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include BDC, Chillingo and Lewis & Clark Agrifood. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments are directed toward agriculture and food sectors.
Founded Year Domain Location
Garage.com is operated as a platform connecting customers to garage door service providers.
Founded Year Domain Location
Seed-stage investments are made by Garage Capital across multiple sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by BinSentry

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - BinSentry

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Binsentry Comparisons

Employees
+
Add Comparison
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Competitors of BinSentry

BinSentry operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as VERDANT ROBOTICS, Naio Technologies, Niqo Robotics, iFarm and Saga Robotics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-based robotic solutions for agricultural farm management are provided.
domain founded_year HQ Location
Provider of automated farming solutions
domain founded_year HQ Location
AI-based robotic solutions for farming weeders and sprayers are provided.
domain founded_year HQ Location
Vertical farming technologies are developed by iFarm for sustainable agriculture.
domain founded_year HQ Location
Robotic machines for automating farm operations are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Binsentry

Frequently Asked Questions about BinSentry

When was BinSentry founded?

BinSentry was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Where is BinSentry located?

BinSentry is headquartered in Kitchener, Canada. It is registered at Kitchener, Ontario, Canada.

Who is the current CEO of BinSentry?

Randall Schwartzentruber is the current CEO of BinSentry. They have also founded this company.

Is BinSentry a funded company?

BinSentry is a funded company, having raised a total of $44.24M across 5 funding rounds to date. The company's 1st funding round was a Series B of $15M, raised on Jun 01, 2018.

What does BinSentry do?

BinSentry provides an IoT solution to track on-farm inventory. Uses solar-powered sensors to transmit data to the cloud to provide on-farm insights for feed-mills and vertical integrators. Clients include Co-Alliance, Belstra Group Farms, Masterfeeds and more.

Who are the top competitors of BinSentry?

BinSentry's top competitors include iFarm, VERDANT ROBOTICS and Niqo Robotics.

What products or services does BinSentry offer?

BinSentry offers Feed Bin Sensor, ProSense HD, and Critical Event Management.

Who are BinSentry's investors?

BinSentry has 7 investors. Key investors include BDC, Chillingo, Lewis & Clark Agrifood, Garage.com, and Garage Capital.

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