About BioSteel
BioSteel is a Consumer company based in Toronto (Canada) founded in 2009 by Mike Cammalleri and John Celenza, and was acquired by Canopy Growth in October 2019. Nutrition supplements are manufactured by BioSteel in Canada. Its website biosteel.com draws about 14 thousand monthly visits. BioSteel offers products and services including Hydration Mix, Sports Drinks, Whey Protein, Plant-Based Protein, and Creatine. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Sports Drinks. Its legal entity is BioSteel Sports Inc.
Company details
BioSteel was founded in 2009 in Toronto, Canada, by co-founders Mike Cammalleri and John Celenza. Operations focus on the production of nutrition supplements within the health and wellness sector. Products are developed and distributed to support athletic performance and general fitness needs. The company maintains its headquarters in Toronto, serving markets primarily in North America through various retail and direct channels.
- Headquarters Toronto, Canada
- Founders Mike Cammalleri, John Celenza
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website biosteel.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Canopy Growth (Oct 2019)
- Legal Name Biosteel Sports Inc.
- InvestorsCanopy Growth
& 1 more
- Acquired byCanopy Growth
(Oct 2019)
Products & Services of BioSteel
BioSteel offers a comprehensive portfolio of products and services, including Hydration Mix, Sports Drinks, Whey Protein, Plant-Based Protein, and Creatine.
Delivers electrolyte-rich hydration to support athlete performance and recovery.
Provides flavored, sugar-free options for quick energy and fluid replenishment.
Offers high-quality protein for muscle growth and post-exercise recovery.
Supplies vegan protein alternatives for health-conscious athletes and fitness enthusiasts.
Enhances strength and endurance through performance-focused muscle support.
Apps and channels of BioSteel
its YouTube channel BioSteel Sports has 1.3K subscribers and 30 videos.
Videos from BioSteel
The most watched videos on BioSteel's YouTube channel, BioSteel Sports (1.3K subscribers). Click a video to play it here.
More on BioSteel Sports.
Funding Insights of BioSteel
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of BioSteel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | Angel Round | – | Luka Doncic | – |
2 investors in total: 1 institutional and 1 angel.
Investors in BioSteel
BioSteel has secured backing from 2 investors, including angel and institutional investors. Prominent investors backing the company include Canopy Growth and Luka Doncic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cannabis products are provided to support consumer wellness and health. | 2013 | canopygrowth.com | Smiths Falls, Canada | |
LD Luka Doncic | unknown_42ef86d35d074d879 |
Investor details for BioSteel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BioSteel
6 people are tracked at BioSteel (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Mike Cammalleri | Co-Founder | Leadership |
John Celenza | Co-Founder | Leadership |
Roxana Saborio Garvey | Sales Director | Leadership |
Vickesh Mistry | Senior Accountant | Team |
Quintin Liddle | Brand Ambassador | Team |
Devante Browne | Brand Ambassador | Team |
Complete people profiles for BioSteel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BioSteel
3 dated milestones of BioSteel across 12 years, from founding to its latest funding, stage changes and deals.
- Founded BioSteel is founded.
- Exit Acquired by Canopy Growth.
- Funding First funding round.
Web traffic of BioSteel
The website of BioSteel (biosteel.com) receives about 13.6K visits a month.
- Monthly visits13.6K
▼ 19.2% vs previous month
Websites whose visitors overlap most with BioSteel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rynopower.com | rynopower.com | 100% | #2,612,517 | – | |
hejduksport.cz | hejduksport.cz | 78% | #555,956 | – | |
billpearl.com | billpearl.com | 60% | – | ||
sports.tv | sports.tv | 59% | #874,196 | – | |
shoppopeyes.com | shoppopeyes.com | 56% | #138,065 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for BioSteel
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Biosteel
Complete news archive for BioSteel
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about BioSteel
BioSteel was founded in 2009 and raised its 1st funding round 12 years after it was founded.
BioSteel is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
BioSteel was founded in 2009 in Toronto, Canada, by co-founders Mike Cammalleri and John Celenza. Operations focus on the production of nutrition supplements within the health and wellness sector. Products are developed and distributed to support athletic performance and general fitness needs. The company maintains its headquarters in Toronto, serving markets primarily in North America through various retail and direct channels.
BioSteel offers Hydration Mix, Sports Drinks, Whey Protein, Plant-Based Protein, and Creatine.
BioSteel has 2 investors. Key investors include Canopy Growth, and Luka Doncic.
BioSteel operates through Biosteel Sports Inc..
Yes. BioSteel was acquired by Canopy Growth in October 2019.