About Birdie
Birdie is a company based in London (United Kingdom) founded in 2016 by Rajiv Tanna, Abeed Mohamed, Maxime Parmentier, and Gwen Le Calvez. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Birdie has raised $62.44 million across 6 funding rounds from investors including AXA, OMERS Ventures and Index Ventures. Birdie offers products and services including Birdie Platform, Care Management, Rostering, Finance, and Quality & Compliance. Birdie operates in a competitive market with competitors including Lumeon, Log My Care, Switchboard Health, Healthify and PatientPing, among others.
- Headquarter London, United Kingdom
- Founders Rajiv Tanna, Abeed Mohamed, Maxime Parmentier, Gwen Le Calvez
- Stage Minicorn
- SectorsHealthcare
- Website category Jobs and Career · Jobs and Employment
- Email••••••••
- Phone•••• ••••
- Website birdie.care
- Social LinkedIn X Facebook Instagram
- Legal Name Birdie Care Services Limited
- Date of Incorporation 12 Jul, 2017
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$62.44M (USD)
in 6 rounds
- Latest Funding Round$37.69M (USD), Series B
May 2022
- InvestorsAXA
& 4 more
Products & Services of Birdie
Birdie offers a comprehensive portfolio of products and services, including Birdie Platform, Care Management, Rostering, Finance, and Quality & Compliance.
Unified platform for homecare management and operations.
Tools for efficient and safe care delivery management.
Scheduling tools for optimized carer-client matching efficiency.
Systems for streamlined invoicing and payroll management.
Tools for maintaining standards and regulatory compliance.
Apps and channels of Birdie
Birdie publishes 1 mobile app with over 100K+ downloads.
Funding Insights of Birdie
Birdie has successfully raised a total of $62.44M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $37.69 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $62.44M
- Total Rounds 6
- Last Round Series B — $37.69M
- Investors Count 5
All 6 funding rounds of Birdie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $37.69M | Series B | $198.32M | Sofina | |
| Apr 2021 | $11.5M | Series A | $51.98M | Index Ventures | |
| Jul 2019 | $5.02M | Series A | $••••• | – | – |
| Oct 2018 | $7.95M | Series A | – | AXA | – |
| Apr 2018 | $273,545 | Seed | – | – | – |
| Sep 2016 | – | Seed | – | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2022 | $198.32M | •••••••• |
| Apr 2021 | $51.98M | •••••••• |
| Jul 2019 | $••••• | •••••••• |
Full valuation and stage history of Birdie
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $198.32M (May 2022). 5 investors in total: 5 institutional.
Investors in Birdie
Birdie has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include AXA, OMERS Ventures and Index Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage technology-driven companies are targeted for venture capital investments. | – | omersventures.com | Toronto, Canada | |
Venture capital investments in technology startups and entrepreneurs. | – | indexventures.com | - | |
Venture capital investments are provided by Sofina to emerging companies. | – | sofinagroup.com | Brussels, Belgium | |
Kamet Ventures is engaged in building transformative companies in HealthTech and InsurTech. | – | kametventures.com | Paris, France | |
Insurance, banking, and wealth management services are provided worldwide. | 1816 | axa.com | Paris, France |
Investor details for Birdie
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Birdie
57 people are tracked at Birdie (21 in leadership, 36 in team).
| Name | Role | Group |
|---|---|---|
Rajiv Tanna | Co-Founder | Leadership |
Abeed Mohamed | Co-Founder & CFO | Leadership |
Maxime Parmentier | Co-Founder & CEO | Leadership |
Gwen Le Calvez | Co-Founder & CTO | Leadership |
Demi Buttivant | Senior Talent Partner | Leadership |
Jon Jain | Director Of Product Management | Leadership |
Souvik Das | Head Of Sales (interim) | Leadership |
Sarah Strickland | Interim Head Of Revops & Growth Strategy | Leadership |
Daniel Dackombe | Vice President Of Sales | Leadership |
Max Parmentier | CEO | Leadership |
Zabeen Ahmed | Head Of Mid-market & Enterprise | Leadership |
Geraldine Lafontaine | VP Operations | Leadership |
Mel Murphy | Head Of People And Talent | Leadership |
Judy Boniface-Chang | VP of Marketing | Leadership |
Stephanie Maclaurin (nee Livingston) | Head Of Sales | Leadership |
Sanjeev Bhuhi | Head Of Mid Market & Enterprise Sales | Leadership |
Jason Matthews | Senior Technical Talent Partner | Leadership |
Nick Hills | Head Of Support | Leadership |
Ellie Clayson | Head Of Sales Development | Leadership |
Laura Limber | People Partner | Leadership |
37 more people are available in the full profile.
Complete people profiles for Birdie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Birdie
4 dated milestones of Birdie across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Birdie is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $37.7M.
Competitors of Birdie
Birdie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lumeon, Log My Care, Switchboard Health, Healthify and PatientPing, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lumeon.com | 2005 | London, United Kingdom | $84.61M | 70 | A real-time platform for viewing entire patient journeys is provided. | |
| logmycare.co.uk | 2017 | London, United Kingdom | $8.64M | 10 | Provider of a care management platform for care providers | |
| switchboardhealth.com | 2020 | Boise, United States | $14.23M | – | Digital virtual care networking is enabled for healthcare professionals. | |
| healthify.us | 2013 | New York, United States | $25.6M | 33 | SaaS platform for care coordination is provided to health organizations. | |
| patientping.com | 2013 | Boston, United States | $101.36M | 124 | Cloud-based care coordination is enabled for healthcare providers. | |
| nudjhealth.com | 2021 | Pasadena, United States | $14M | – | Cloud-based care coordination platform for health professionals is utilized. | |
| apreehealth.com | 2022 | Seattle, United States | – | 763 | Patient engagement services are provided to enhance healthcare interactions. | |
| activatecare.com | 2012 | Boston, United States | $66.25M | 54 | Provider of a SaaS-based care team communication and management platform for healthcare organizations |
Detailed competitors of Birdie
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Birdie
The website of Birdie (birdie.care) receives about 250.2K visits a month and ranks #109,087 among all websites worldwide, #1,450 in Jobs and Employment.
- Monthly visits250.2K
▼ 0.5% vs previous month
- Unique visitors32.6K
per month
- Global rank#109,087
among all websites
- Category rank#1,450
Jobs and Career · Jobs and Employment
- Bounce rate30%
- Pages per visit14.7
- Average visit14 min 17 sec
- DevicesDesktop 71% · Mobile 29%
Websites whose visitors overlap most with Birdie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
apexlearning.org.uk | apexlearning.org.uk | 100% | – | #696,838 | – |
trainingexpress.org.uk | trainingexpress.org.uk | 90% | – | #301,546 | – |
ukassignmenthelp.uk | ukassignmenthelp.uk | 90% | – | #2,995,116 | – |
liaise.com | liaise.com | 90% | – | #1,714,265 | – |
| shiftcare.com | 90% | 602.1K | #47,068 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Birdie
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Birdie
Complete news archive for Birdie
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Birdie
10 companies that operate in the same segment as Birdie (Clinical IT & Data Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 713.57 M | – | – | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Healthcare appointments are booked online via Zocdoc's platform. | 2007 | New York, New York, United States | USD 425.97 M | USD 4.66 M | 233 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | – | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 508.73 M | – | – | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, France | USD 863.12 M | – | – | |
Virtual care programs for managing chronic diseases are provided. | 2011 | San Francisco, California, United States | USD 450.12 M | USD 260.21 M | – | |
AI-driven EMR and practice management software is delivered for clinics. | 2010 | Boca Raton, Florida, United States | USD 329.17 M | – | – | |
Cloud-based administrative tools for healthcare providers are offered. | 1997 | Watertown, United States | USD 40 M | – | – | |
Membership-based primary care platform is offered for employees and consumers. | 2007 | San Francisco, California, United States | USD 402.56 M | – | – |
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Frequently Asked Questions about Birdie
Birdie was founded in 2016.
Birdie is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Maxime Parmentier is the current CEO of Birdie. They have also founded this company.
Birdie is a funded company, having raised a total of $62.44M across 6 funding rounds to date.
Birdie is established as a provider of homecare technology solutions, focusing on a unified platform that integrates care management, rostering, finance, quality compliance, and workforce management. Services are tailored for homecare businesses of varying sizes, from startups to large enterprises, addressing challenges in operational efficiency, care delivery, and regulatory compliance. The platform is supported by analytics for data-driven decisions and offers dedicated apps for agencies, carers, and families to ensure seamless communication and transparency. Birdie operates within the healthcare sector, emphasizing technology-driven care solutions.
Birdie's top competitors include Lumeon, PatientPing and apree health.
Birdie offers Birdie Platform, Care Management, Rostering, Finance, and Quality & Compliance.
Birdie has 5 investors. Key investors include AXA, OMERS Ventures, Index Ventures, Sofina, and Kamet Ventures.
The valuation of Birdie is $198.32M as of May 2022.
Birdie operates through Birdie Care Services Limited.
Yes. Birdie publishes Birdie, with over 100,000 downloads.
The website of Birdie receives about 250 thousand visits a month and ranks #109,087 among all websites worldwide.