About Birds Eye
Birds Eye is a company based in Parsippany Troy Hills (United States) founded in 1923 was acquired by Pinnacle Foods in November 2009. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Birds Eye offers products and services including Frozen Vegetables, Sauced & Seasoned Sides, and Meal Starters. Birds Eye operates in a competitive market with competitors including Green Giant, Tommy's Superfoods, GloriAnn Farms, Lalibela Farm and Ra Nanoshoots, among others.
- Headquarter Parsippany Troy Hills, United States
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Sectors
Consumer
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Phone
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Website
*********
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Social
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- Legal Name Conagra Brands, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Pinnacle Foods
& 1 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of Birds Eye
Birds Eye offers a comprehensive portfolio of products and services, including Frozen Vegetables, Sauced & Seasoned Sides, and Meal Starters. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Frozen vegetables are offered for convenient meal preparation.
Pre-seasoned vegetable sides are provided for quick meals.
Ready-to-cook meal starters are made for easy dinners.
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Funding Insights of Birds Eye
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Birds Eye
Birds Eye has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Pinnacle Foods and Vestar Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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A leading private equity firm focused on value creation.
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Founded Year | Domain | Location | |
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Manufacturer and retailer of food products based in USA
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Birds Eye
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Birds Eye
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Birds Eye Comparisons
Competitors of Birds Eye
Birds Eye operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Green Giant, Tommy's Superfoods, GloriAnn Farms, Lalibela Farm and Ra Nanoshoots, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Frozen and canned vegetables are produced by Green Giant.
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| domain | founded_year | HQ Location |
Frozen vegetable products are offered by Tommy's Superfoods brand.
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| domain | founded_year | HQ Location |
Produces and distributes fresh sweet corn for retail and food service markets.
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| domain | founded_year | HQ Location |
Specializes as a brand offering high-quality frozen soybeans.
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| domain | founded_year | HQ Location |
Operates as a brand specializing in fresh sprouts for health and nutrition.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Birds Eye
Frequently Asked Questions about Birds Eye
When was Birds Eye founded?
Birds Eye was founded in 1923.
Where is Birds Eye located?
Birds Eye is headquartered in Parsippany Troy Hills, United States. It is registered at Parsippany Troy Hills, New Jersey, United States.
Who is the current CEO of Birds Eye?
Kurt Scepaniak is the current CEO of Birds Eye.
What does Birds Eye do?
Birds Eye, a brand under Conagra Brands, Inc., is focused on the production and distribution of frozen vegetables and related food products. Various categories such as plain vegetables, sauced and seasoned sides, and meal starters are offered. The company operates within the packaged foods sector, emphasizing convenience and nutrition through flash-frozen technology to lock in freshness. Solutions are provided for easy meal preparation, targeting both individual consumers and retailers across the United States.
Who are the top competitors of Birds Eye?
Birds Eye's top competitors include Green Giant, Tommy's Superfoods and GloriAnn Farms.
What products or services does Birds Eye offer?
Birds Eye offers Frozen Vegetables, Sauced & Seasoned Sides, and Meal Starters.
Who are Birds Eye's investors?
Birds Eye has 2 investors. Key investors include Pinnacle Foods, and Vestar Capital Partners.