Birds Eye

Parsippany Troy Hills, United States Founded: 1923 • Age: 103 yrs Acquired By Pinnacle Foods
Birds Eye is recognized for producing frozen vegetable products.

About Birds Eye

Birds Eye is a company based in Parsippany Troy Hills (United States) founded in 1923 was acquired by Pinnacle Foods in November 2009. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Birds Eye offers products and services including Frozen Vegetables, Sauced & Seasoned Sides, and Meal Starters. Birds Eye operates in a competitive market with competitors including Green Giant, Tommy's Superfoods, GloriAnn Farms, Lalibela Farm and Ra Nanoshoots, among others.

  • Headquarter Parsippany Troy Hills, United States
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Conagra Brands, Inc.
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Pinnacle Foods

    & 1 more

    (Nov 19, 2009)

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Products & Services of Birds Eye

Birds Eye offers a comprehensive portfolio of products and services, including Frozen Vegetables, Sauced & Seasoned Sides, and Meal Starters. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Frozen vegetables are offered for convenient meal preparation.

Pre-seasoned vegetable sides are provided for quick meals.

Ready-to-cook meal starters are made for easy dinners.

People of Birds Eye
Headcount 1000-5000
Employee Profiles 12
Employee Profiles
People
Supun Withanage
Account Assistant
People
Marisa Napoli
Brand Ambassador
People
Zane Smit
Business Developement

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Funding Insights of Birds Eye

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Birds Eye

Birds Eye has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Pinnacle Foods and Vestar Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
A leading private equity firm focused on value creation.
Founded Year Domain Location
Manufacturer and retailer of food products based in USA
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Birds Eye

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Birds Eye

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Birds Eye Comparisons

Employees
+
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Competitors of Birds Eye

Birds Eye operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Green Giant, Tommy's Superfoods, GloriAnn Farms, Lalibela Farm and Ra Nanoshoots, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Frozen and canned vegetables are produced by Green Giant.
domain founded_year HQ Location
Frozen vegetable products are offered by Tommy's Superfoods brand.
domain founded_year HQ Location
Produces and distributes fresh sweet corn for retail and food service markets.
domain founded_year HQ Location
Specializes as a brand offering high-quality frozen soybeans.
domain founded_year HQ Location
Operates as a brand specializing in fresh sprouts for health and nutrition.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Birds Eye

Frequently Asked Questions about Birds Eye

When was Birds Eye founded?

Birds Eye was founded in 1923.

Where is Birds Eye located?

Birds Eye is headquartered in Parsippany Troy Hills, United States. It is registered at Parsippany Troy Hills, New Jersey, United States.

Who is the current CEO of Birds Eye?

Kurt Scepaniak is the current CEO of Birds Eye.

What does Birds Eye do?

Birds Eye, a brand under Conagra Brands, Inc., is focused on the production and distribution of frozen vegetables and related food products. Various categories such as plain vegetables, sauced and seasoned sides, and meal starters are offered. The company operates within the packaged foods sector, emphasizing convenience and nutrition through flash-frozen technology to lock in freshness. Solutions are provided for easy meal preparation, targeting both individual consumers and retailers across the United States.

Who are the top competitors of Birds Eye?

Birds Eye's top competitors include Green Giant, Tommy's Superfoods and GloriAnn Farms.

What products or services does Birds Eye offer?

Birds Eye offers Frozen Vegetables, Sauced & Seasoned Sides, and Meal Starters.

Who are Birds Eye's investors?

Birds Eye has 2 investors. Key investors include Pinnacle Foods, and Vestar Capital Partners.

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