About Birds Eye
Birds Eye is a Consumer company based in Parsippany Troy Hills (United States) founded in 1923, and was acquired by Pinnacle Foods in November 2009. Birds Eye is recognized for producing frozen vegetable products. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Its chief executive, as recorded, is Kurt Scepaniak. Its website birdseye.com draws about 63 thousand monthly visits. Birds Eye offers products and services including Frozen Vegetables, Sauced & Seasoned Sides, and Meal Starters. Its focus areas include Consumer Goods, Food & Beverage and Packaged Foods. Its legal entity is Conagra Brands, Inc. Its competitors include Green Giant, Tommy's Superfoods and GloriAnn Farms.
Company details
Birds Eye, a brand under Conagra Brands, Inc., is focused on the production and distribution of frozen vegetables and related food products. Various categories such as plain vegetables, sauced and seasoned sides, and meal starters are offered. The company operates within the packaged foods sector, emphasizing convenience and nutrition through flash-frozen technology to lock in freshness. Solutions are provided for easy meal preparation, targeting both individual consumers and retailers across the United States.
- Headquarters Parsippany Troy Hills, United States
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Cooking and Recipes
- Phone•••• ••••
- Website birdseye.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Pinnacle Foods (Nov 2009)
- Legal Name Conagra Brands, Inc.
- InvestorsPinnacle Foods
& 1 more
- Acquired by
Products & Services of Birds Eye
Birds Eye offers a comprehensive portfolio of products and services, including Frozen Vegetables, Sauced & Seasoned Sides, and Meal Starters.
Frozen vegetables are offered for convenient meal preparation.
Pre-seasoned vegetable sides are provided for quick meals.
Ready-to-cook meal starters are made for easy dinners.
Apps and channels of Birds Eye
its YouTube channel Conagra Brands has 4.43K subscribers and 30 videos.
Videos from Birds Eye
The most watched videos on Birds Eye's YouTube channel, Conagra Brands (4.43K subscribers). Click a video to play it here.
More on Conagra Brands.
Investors in Birds Eye
Birds Eye has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Pinnacle Foods and Vestar Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A leading private equity firm focused on value creation. | vestarcapital.com | New York, United States | ||
Manufacturer and retailer of food products based in USA | 1998 | pinnaclefoods.com | Parsippany Troy Hills, United States |
Investor details for Birds Eye
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People of Birds Eye
13 people are tracked at Birds Eye (3 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Kurt Scepaniak | CEO & President | Leadership |
Naveen Gupta | Co-Founder & CEO | Leadership |
Jennifer Lynn | Director Of Sales / Team Leader | Leadership |
Benjamin Cahill | Business Development Executive | Team |
Supun Withanage | Account Assistant | Team |
Sarah Jarrett | Technical Brand Manager | Team |
Marisa Napoli | Brand Ambassador | Team |
Julie Johns | Senior Brand Manager | Team |
Zane Smit | Business Developement | Team |
Johnjames Smith | Labour Controller | Team |
Karen Ernisse | Procurement Manager | Team |
Amber Gerdes | Purchasing Coordinator | Team |
Darren Mickleburgh Techiosh | Training Manager | Team |
Complete people profiles for Birds Eye
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Timeline of Birds Eye
3 dated milestones of Birds Eye across 86 years, from founding to its latest funding, stage changes and deals.
- Founded Birds Eye is founded.
- Exit Acquired by Vestar Capital Partners.
- Exit Acquired by Pinnacle Foods.
Competitors of Birds Eye
Birds Eye has 3 listed competitors in our database. They include Green Giant, Tommy's Superfoods and GloriAnn Farms.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| greengiant.com | 1903 | Le Sueur, United States | Frozen and canned vegetables are produced by Green Giant. | |||
| tommyssuperfoods.com | 2010 | Corte Madera, United States | Frozen vegetable products are offered by Tommy's Superfoods brand. | |||
| gloriannfarms.com | 2001 | Tracy, United States | Produces and distributes fresh sweet corn for retail and food service markets. |
Detailed competitors of Birds Eye
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Web traffic of Birds Eye
The website of Birds Eye (birdseye.com) receives about 63.2K visits a month and ranks #454,889 among all websites worldwide, #3,831 in Cooking and Recipes.
- Monthly visits63.2K
▼ 11.6% vs previous month
- Unique visitors39.8K
per month
- Global rank#454,889
among all websites
- Category rank#3,831
Food and Drink · Cooking and Recipes
- Bounce rate45%
- Pages per visit2.7
- Average visit2 min 18 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Birds Eye. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
campbellskitchen.com | campbellskitchen.com | 100% | – | ||
camr.online | camr.online | 95% | #947,255 | – | |
lemonblossoms.com | lemonblossoms.com | 92% | #390,521 | – | |
locateplease.com | locateplease.com | 91% | #257,410 | – | |
eat.com | eat.com | 90% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Birds Eye
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Birds Eye (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Birds Eye
Complete news archive for Birds Eye
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Frequently Asked Questions about Birds Eye
Birds Eye was founded in 1923.
Birds Eye is headquartered in Parsippany Troy Hills, United States. It is registered at Parsippany Troy Hills, New Jersey, United States.
Kurt Scepaniak is the CEO of Birds Eye, as recorded in our data.
Birds Eye, a brand under Conagra Brands, Inc., is focused on the production and distribution of frozen vegetables and related food products. Various categories such as plain vegetables, sauced and seasoned sides, and meal starters are offered. The company operates within the packaged foods sector, emphasizing convenience and nutrition through flash-frozen technology to lock in freshness. Solutions are provided for easy meal preparation, targeting both individual consumers and retailers across the United States.
Birds Eye's top competitors include Green Giant, Tommy's Superfoods and GloriAnn Farms.
Birds Eye offers Frozen Vegetables, Sauced & Seasoned Sides, and Meal Starters.
Birds Eye has 2 investors. Key investors include Pinnacle Foods, and Vestar Capital Partners.
Birds Eye operates through Conagra Brands, Inc..
Yes. Birds Eye was acquired by Pinnacle Foods in November 2009.