About Bitauto
Bitauto is a Transportation, Automotive & Logistics company based in Beijing (China) founded in 2000, and was acquired by Tencent in September 2019. Auto-related information is provided via an online platform. It operates in the Transportation, Automotive & Logistics, Business Services, and Media & Entertainment sectors. Bitauto has raised $14.83 million across 10 funding rounds from investors including Tencent, Baidu and JD.com. Its chief executive, as recorded, is Andy Zhang. Its website bitauto.com draws about 557 thousand monthly visits. Its focus areas include Consumer, Auto E-Commerce & Content, Content Platform and Internet First Media.
Company details
Bitauto was founded in 2000 and is headquartered in Beijing, China. Operations are centered in the automotive sector, where an online platform is maintained to deliver information on vehicles, including models, pricing, and reviews. Services encompass digital resources for consumers and industry stakeholders, with a focus on the Chinese market. Leadership includes Andy Zhang as CEO and Andy Xuan Zhang as former CEO and director.
Apps and channels of Bitauto
its YouTube channel BITAUTO has 424 subscribers and 21 videos.
Videos from Bitauto
The most watched videos on Bitauto's YouTube channel, BITAUTO (424 subscribers). Click a video to play it here.
More on BITAUTO .
Funding Insights of Bitauto
Bitauto has successfully raised a total of $14.83M across 10 strategic funding rounds. The most recent funding activity was a Post-IPO round of $550 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.83M
- Total Rounds 10
- Last Round Post-IPO — $550M
- First Round $1.3M
(Mar 2006)
- Investors Count 8
All 10 funding rounds of Bitauto with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $550M | Post-IPO | – | – | |
| Jun 2016 | $300M | Post-IPO | – | – | |
| Sep 2012 | $15M | Post-IPO | – | – | |
| Jul 2009 | $1.2M | Series D | – | Bertelsmann Asia Investments | – |
| Jul 2009 | Series D | – | – | ||
| Nov 2007 | $1.4M | Series C | – | – | |
| Oct 2007 | $1.36M | Series C | – | – | |
| Aug 2006 | $4.16M | Series B | – | – | |
| Aug 2006 | $5.41M | Series B | – | – | |
| Mar 2006 | $1.3M | Series A | – | – |
9 investors in total: 9 institutional.
Investors in Bitauto
Bitauto has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Tencent, Baidu and JD.com.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| dcm.com | ||||
| hihl.com.sg | ||||
| legendcapital.com.cn | ||||
| baifund.com | ||||
| authosis.com | ||||
| tencent.com | ||||
| baidu.com | ||||
| jd.com | ||||
A platform for AI and machine learning operations is offered. | hammer-capital.com |
Investor details for Bitauto
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Bitauto
2 people are tracked at Bitauto (2 in leadership).
| Name | Role | Group |
|---|---|---|
Andy Zhang | CEO | Leadership |
Andy Xuan Zhang | Ex-CEO & Director | Leadership |
Complete people profiles for Bitauto
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Bitauto
5 dated milestones of Bitauto across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Bitauto is founded.
- Funding First funding round of $1.3M.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Post-IPO, of $550.0M.
- Exit Acquired by Tencent.
Web traffic of Bitauto
The website of Bitauto (bitauto.com) receives about 556.6K visits a month and ranks #87,065 among all websites worldwide, #1,736 in Vehicles.
- Monthly visits556.6K
▼ 13.9% vs previous month
- Unique visitors308.7K
per month
- Global rank#87,065
among all websites
- Category rank#1,736
Vehicles · Vehicles
- Bounce rate52%
- Pages per visit2.1
- Average visit50 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Bitauto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| autohome.com.cn | 100% | 17M | #1,465 | View details | |
| pcauto.com.cn | 98% | #27,558 | View details | ||
| yiche.com | 92% | 1.9M | #25,018 | View details | |
che168.com | che168.com | 86% | #23,285 | – | |
auto.sina.com.cn | auto.sina.com.cn | 84% | #119,143 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bitauto
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Bitauto
Complete news archive for Bitauto
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Bitauto
Bitauto was founded in 2000 and raised its 1st funding round 6 years after it was founded.
Bitauto is headquartered in Beijing, China.
Andy Zhang is the CEO of Bitauto, as recorded in our data.
Bitauto is a funded company, having raised a total of $14.83M across 10 funding rounds to date. The company's 1st funding round was a Series A of $1.3M, raised on Mar 2006.
Bitauto was founded in 2000 and is headquartered in Beijing, China. Operations are centered in the automotive sector, where an online platform is maintained to deliver information on vehicles, including models, pricing, and reviews. Services encompass digital resources for consumers and industry stakeholders, with a focus on the Chinese market. Leadership includes Andy Zhang as CEO and Andy Xuan Zhang as former CEO and director.
Bitauto has 9 investors. Key investors include Tencent, Baidu, JD.com, DCM, and Hotung Investment Holdings.
Yes. Bitauto was acquired by Tencent in September 2019.
The website of Bitauto receives about 557 thousand visits a month and ranks #87,065 among all websites worldwide.