About Blaue Helden
Blaue Helden is a Retail company based in Bad Homburg (Germany) founded in 2020 by Frederik Wittkopf and Christoph Heeren. Multi-category home care products are provided by an internet-first brand. Blaue Helden has raised $6.53 million across 2 funding rounds from investors including Bubchen and BMH Hessen. The company has 9 employees. Its focus areas include Home Care E-Commerce, Multi Category and Internet First Brand. Its legal entity is Blaue Helden GmbH. Its competitors include everdrop, Leifheit and MELLERUD; 1 of its 3 listed competitors has raised funding.
Company details
Blaue Helden was founded in 2020 in Bad Homburg, Germany, as an internet-first brand in the home care sector. Products such as detergents and glass cleaners are offered through its platform, along with cleanser tablets designed for use with spray bottles in glass and dish cleaning. Reusable packaging is utilized, and sustainability features are incorporated into the product lineup. Operations focus on eco-friendly alternatives for household cleaning needs.
- Headquarters Bad Homburg, Germany
- Employees 9
- Founders Frederik Wittkopf, Christoph Heeren
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website blauehelden.de
- Social LinkedIn Facebook Instagram
- Legal Name Blaue Helden Gmbh
- Total Equity Funding$6.53M (USD)
in 2 rounds
- Latest Funding Round$6.53M (USD), Series A
Jun 2023
- InvestorsBubchen
& 1 more
- Employee Count9
Funding Insights of Blaue Helden
Blaue Helden has successfully raised a total of $6.53M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6.53 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.53M
- Total Rounds 2
- Last Round Series A — $6.53M
- Investors Count 2
All 2 funding rounds of Blaue Helden with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
2 investors in total: 2 institutional.
Investors in Blaue Helden
Blaue Helden has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Bubchen and BMH Hessen.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Equity and mezzanine capital are provided by BMH Hessen to support Hessian companies. | bmh-hessen.de | Wiesbaden, Germany | ||
Baby care products are offered online by Bubchen. | 1961 | buebchen.de | Hofheim, Germany |
Investor details for Blaue Helden
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People of Blaue Helden
2 people are tracked at Blaue Helden (2 in leadership); the tracked headcount is 9.
| Name | Role | Group |
|---|---|---|
Frederik Wittkopf | Co-Founder | Leadership |
Christoph Heeren | Co-Founder & Managing Director | Leadership |
Complete people profiles for Blaue Helden
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Timeline of Blaue Helden
3 dated milestones of Blaue Helden across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Blaue Helden is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $6.5M.
Competitors of Blaue Helden
Blaue Helden has 3 listed competitors in our database, 1 of them funded. They include everdrop, Leifheit and MELLERUD.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| everdrop.de | 2019 | Munich, Germany | $102.18M | Manufacturer of eco-friendly household cleaning and personal care refill products | ||
| leifheit.de | 1959 | Limburg, Germany | Manufacturer of household products for cleaning, laundry care, kitchen, and wellbeing | |||
| mellerud.de | 1981 | Bruggen, Germany | 101 | Multi-category home care products are provided by an internet-first brand. |
Detailed competitors of Blaue Helden
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Frequently Asked Questions about Blaue Helden
Blaue Helden was founded in 2020.
Blaue Helden is headquartered in Bad Homburg, Germany. It is registered at Bad Homburg, Hesse, Germany.
Blaue Helden is a funded company, having raised a total of $6.53M across 2 funding rounds to date.
Blaue Helden has 9 employees.
Blaue Helden was founded in 2020 in Bad Homburg, Germany, as an internet-first brand in the home care sector. Products such as detergents and glass cleaners are offered through its platform, along with cleanser tablets designed for use with spray bottles in glass and dish cleaning. Reusable packaging is utilized, and sustainability features are incorporated into the product lineup. Operations focus on eco-friendly alternatives for household cleaning needs.
Blaue Helden has 2 investors. Key investors include Bubchen, and BMH Hessen.
Blaue Helden operates through Blaue Helden Gmbh.