About Bling Bag
Bling Bag is a Consumer company based in Mumbai (India) founded in 2015 by Harvi Shah. Online retailer selling ethnic jewellery, sarees, and accessories directly to consumers. It operates on a D2C and B2C model. Its chief executive, as recorded, is Harvi Shah. Its website blingbag.co.in draws about 65 thousand monthly visits. Its Indian entity Bling Style Private Limited reported revenue of ₹15.22 Cr. Bling Bag offers products and services including Bridal Jewellery Sets, Earrings, Necklace Sets, Sarees, and Rings. Its focus areas include Fashion and Apparel, Jewellery, Ethnic and Bridal and Accessories. Its competitors include Dream Ticket, VogueBox and The Little Bauble Box.
Company details
Bling Bag is an e-commerce platform specializing in Bollywood-inspired jewellery, including necklaces, earrings, and bridal sets. They provide a variety of products like budget options and ethnic wear, with discounts up to 60 percent. Based in Mumbai, India, they serve customers through online sales, offering fast delivery and options like cash on delivery. Their inventory includes wedding and festive jewellery for diverse occasions.
- Headquarters Mumbai, India
- Founders Harvi Shah
- SectorsConsumer
- Email••••••••
- Website blingbag.co.in
- Social X Facebook Instagram YouTube
- Legal Name Bling Style Private Limited
- Date of Incorporation 26 Aug, 2014
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹15.22 Cr
FY 2025 · +54% YoY
- Net Profit₹56.8 Lakh
FY 2025 · 4% margin
- EBITDA₹92.5 Lakh
FY 2025 · 6% margin
Associated legal entities of Bling Bag
Bling Bag operates through Bling Style Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bling Style Private Limited CIN U74999MH2014PTC257593 | Active | 26 Aug 2014 | Mumbai, Maharashtra | ₹15.2 Cr | 4 | View details |
Products & Services of Bling Bag
Bling Bag offers a comprehensive portfolio of products and services, including Bridal Jewellery Sets, Earrings, Necklace Sets, Sarees, and Rings.
Ethnic sets for weddings and ceremonies.
Varied styles for daily and festive wear.
Ornate designs for ethnic occasions.
Bollywood-inspired traditional clothing.
Hand accessories for everyday use.
Headpieces for cultural events.
Apps and channels of Bling Bag
its YouTube channel Bling Bag has 80.5K subscribers and 30 videos.
Videos from Bling Bag
The most watched videos on Bling Bag's YouTube channel, Bling Bag (80.5K subscribers). Click a video to play it here.
More on Bling Bag.
Board of directors of Bling Style Private Limited (Bling Bag)
Bling Style Private Limited is the primary company behind Bling Bag. The board of Bling Style Private Limited currently have 4 directors; the longest-serving is Snehal Kunjbihari Shah, appointed in 2014.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Snehal Kunjbihari Shah DIN 06926896 | Director | 26 Aug 2014 | 12 yrs 1 mo | Bling Style Private Limited |
| Anisha Snehal Shah DIN 06926890 | Whole-time director | 26 Aug 2014 | 12 yrs 1 mo | Bling Style Private Limited |
| Harvi Shah DIN 07965897 | Director | 29 Sep 2017 | 9 yrs | Bling Style Private Limited |
| Vipin Agrawal DIN 09790734 | Additional Director | 18 Nov 2022 | 3 yrs 11 mo | Bling Style Private Limited |
People of Bling Bag
1 people are tracked at Bling Bag (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder, CEO | Leadership |
Complete people profiles for Bling Bag
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Bling Bag
Figures of Bling Style Private Limited, the primary company behind Bling Bag, for FY 2025. Revenue was ₹15.22 Cr (+54% year on year). Net profit was ₹56.8 Lakh (4% margin). EBITDA was ₹92.5 Lakh (6% margin). Revenue has grown at a compounded annual rate of +65% over three years and +63% over five years.
- ₹15.22 CrRevenue · FY 2025 · +54% YoY
- ₹56.8 LakhNet profit · 4% margin
- ₹92.5 LakhEBITDA · 6% margin
- ₹1 LakhPaid-up capital
- +65%Revenue CAGR, 3 years
- +63%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Bling Style Private Limited are on its company page.
Detailed financial statements for Bling Bag
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Bling Bag
Bling Bag has 3 listed competitors in our database. They include Dream Ticket, VogueBox and The Little Bauble Box.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dreamticket.co.in | 2018 | Delhi, India | Online platform for subscription-based group buying of gold and diamond jewellery. | |||
| voguebox.in | 2015 | Mumbai, India | Provides a subscription-based service for renting jewellery items. | |||
| thelittlebaublebox.com | 2015 | Mumbai, India | Offers a subscription-based online rental service for jewelry and accessories. |
Detailed competitors of Bling Bag
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Bling Bag
The website of Bling Bag (blingbag.co.in) receives about 65.3K visits a month.
- Monthly visits65.3K
▲ 30% vs previous month
Websites whose visitors overlap most with Bling Bag. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| esbeda.com | 74% | 12.8K | #1,772,299 | View details | |
| moora.in | 37% | 29.2K | View details | ||
| whpjewellers.com | 26% | 62.6K | #564,366 | View details |
Top companies in Fashion & Lifestyle Products
3 companies that operate in the same segment as Bling Bag (Fashion & Lifestyle Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 3.81 B | 12,530 | ||
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | USD 6.03 B | 7,331 |
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Frequently Asked Questions about Bling Bag
Bling Bag was founded in 2015.
Bling Bag is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Harvi Shah is the CEO of Bling Bag, as recorded in our data. They have also founded this company.
The primary company behind Bling Bag, Bling Style Private Limited, reported revenue of ₹15.22 Cr for FY 2025, up 54% year on year.
Bling Bag is an e-commerce platform specializing in Bollywood-inspired jewellery, including necklaces, earrings, and bridal sets. They provide a variety of products like budget options and ethnic wear, with discounts up to 60 percent. Based in Mumbai, India, they serve customers through online sales, offering fast delivery and options like cash on delivery. Their inventory includes wedding and festive jewellery for diverse occasions.
Bling Bag's top competitors include VogueBox, The Little Bauble Box and Dream Ticket.
Bling Bag offers Bridal Jewellery Sets, Earrings, Necklace Sets, Sarees, and 2 more products and services.
Bling Bag operates through Bling Style Private Limited.
The legal entities of Bling Bag currently have 4 directors, including Vipin Agrawal, Snehal Kunjbihari Shah, Harvi Shah and others.