About Blis
Blis is a company based in London (United Kingdom) founded in 2004 was acquired by T-Mobile in March 2025. It operates as a SaaS (Software-as-a-Service), and Advertising Model. Blis has raised $33.53 million across 7 funding rounds from investors including SVB, T-Mobile and LDC. Blis offers products and services including Blis Platform and Smart Holdout Groups. Blis operates in a competitive market with competitors including AdAbouts, mADmart and mi6app, among others.
- Headquarter London, United Kingdom
- Stage Minicorn
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
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- Legal Name Blis Global Ltd
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Products & Services of Blis
Blis offers a comprehensive portfolio of products and services, including Blis Platform and Smart Holdout Groups. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
An omnichannel platform for planning and buying ads.
A framework for measuring omnichannel campaign impact accurately.
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Funding Insights of Blis
Blis has successfully raised a total of $33.53M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Last Round
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First Round
First Round
(30 Nov 2010)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2022 | Amount | Private Equity Round - Blis | Valuation | LDC |
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| Apr, 2016 | Amount | Series B - Blis | Valuation | Unilever Ventures , Beringea |
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| Apr, 2016 | Amount | Debt – Conventional - Blis | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Blis
Blis has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, T-Mobile and LDC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity investments are focused on multiple sectors for growth.
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Founded Year | Domain | Location | |
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Corporate-backed venture capital firm focused on consumer tech and multiple sectors
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Founded Year | Domain | Location | |
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Investments are made in growth-stage startups by Beringea.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Blis
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Blis
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Blis Comparisons
Competitors of Blis
Blis operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AdAbouts, mADmart and mi6app, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Operates a location-based advertising network for targeted marketing.
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| domain | founded_year | HQ Location |
Operates a mobile advertising network for brands and advertisers.
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| domain | founded_year | HQ Location |
Provides a location-based mobile advertising platform for targeted marketing solutions.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Blis
Frequently Asked Questions about Blis
When was Blis founded?
Blis was founded in 2004 and raised its 1st funding round 6 years after it was founded.
Where is Blis located?
Blis is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Blis a funded company?
Blis is a funded company, having raised a total of $33.53M across 7 funding rounds to date. The company's 1st funding round was a Series B of $25M, raised on Nov 30, 2010.
What does Blis do?
Blis is operated as a privacy-first omnichannel advertising platform that empowers brands and agencies to connect with audiences effectively. The platform is built on accurate data, innovative cookieless technology, and deep insights to deliver targeted campaigns across various channels. Solutions provided by Blis include planning, buying, and measuring advertising efforts, with a focus on audience-centric metrics rather than channel-specific data. The company serves sectors such as digital marketing and advertising, helping businesses optimize media performance and achieve measurable campaign success in a dynamic digital landscape.
What products or services does Blis offer?
Blis offers Blis Platform and Smart Holdout Groups.
Who are Blis's investors?
Blis has 8 investors. Key investors include SVB, T-Mobile, LDC, Unilever Ventures, and Beringea.
What is Blis's valuation?
The valuation of Blis is $9.8M as of Apr 2013.
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