Blis

London, United Kingdom Founded: 2004 • Age: 22 yrs Acquired By T-Mobile
Location-based data is analyzed for advertising and consumer insights.
Annual revenue - Latest available
Total funding $33.5M 7 rounds
Employees - Tracked headcount
Investors 8 Known backers
Products 2 Services tracked
Competitors 4 Brand Intelligence

About Blis

Blis is a company based in London (United Kingdom) founded in 2004 was acquired by T-Mobile in March 2025. It operates as a SaaS (Software-as-a-Service) and Advertising Model. Blis has raised $33.53 million across 7 funding rounds from investors including SVB, T-Mobile and LDC. Blis offers products and services including Blis Platform and Smart Holdout Groups. Blis operates in a competitive market with competitors including AdAbouts, mADmart and mi6app, among others.

  • Headquarter London, United Kingdom
  • Stage Minicorn
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Blis Global Ltd
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $33.53 M (USD)

    in 7 rounds

  • Latest Funding Round
    Not available
  • Investors
    SVB

    & 7 more

  • Employee Count
    Not available
  • Acquired by
    T-Mobile

    (Mar 05, 2025)

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Products & Services of Blis

Blis offers a comprehensive portfolio of products and services, including Blis Platform and Smart Holdout Groups.

Product name locked
Category locked
Primary

An omnichannel platform for planning and buying ads.

Product name locked
Category locked
Locked

A framework for measuring omnichannel campaign impact accurately.

People of Blis

Headcount 200-500
Employee Profiles 93
Employee Profiles
People
Adam Gross
Sales Director
People
Jaina M
Talent Acquisition Partner - APAC
People
Jagdish Kotian
Head Of India Operations
People
Alan Smith
Senior Software Engineer

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Funding Insights of Blis

Blis has successfully raised a total of $33.53M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Blis

Blis has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, T-Mobile and LDC.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity investments are focused on multiple sectors for growth.
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Corporate-backed venture capital firm focused on consumer tech and multiple sectors
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Investments are made in growth-stage startups by Beringea.
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Investor details for Blis

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Blis

Investments
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Investment portfolio details for Blis

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Blis

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Detailed financials for Blis

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  • Profit trends
  • Statement rows
  • Financial ratios

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Blis Comparisons

Blis Primary company
Description
Location-based data is analyzed for advertising and consumer...
Location
London, United Kingdom
Founded Year
2004
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Blis

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Funding comparison
  • Operating benchmarks

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Competitors of Blis

Blis operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AdAbouts, mADmart and mi6app, among others.

Company Name Domain Founded year HQ Location Description
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Operates a location-based advertising network for targeted marketing.
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Operates a mobile advertising network for brands and advertisers.
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Provides a location-based mobile advertising platform for targeted marketing solutions.
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Detailed competitors of Blis

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Blis

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Complete news archive for Blis

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Blis

Blis was founded in 2004 and raised its 1st funding round 6 years after it was founded.

Blis is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Blis is a funded company, having raised a total of $33.53M across 7 funding rounds to date.

Blis is operated as a privacy-first omnichannel advertising platform that empowers brands and agencies to connect with audiences effectively. The platform is built on accurate data, innovative cookieless technology, and deep insights to deliver targeted campaigns across various channels. Solutions provided by Blis include planning, buying, and measuring advertising efforts, with a focus on audience-centric metrics rather than channel-specific data. The company serves sectors such as digital marketing and advertising, helping businesses optimize media performance and achieve measurable campaign success in a dynamic digital landscape.

Blis's top competitors include mADmart, AdAbouts and mi6app.

Blis offers Blis Platform and Smart Holdout Groups.

Blis has 8 investors. Key investors include SVB, T-Mobile, LDC, Unilever Ventures, and Beringea.

The valuation of Blis is $9.8M as of Apr 2013.

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