Bloomscape

Detroit, United States Founded: 2017 • Age: 9 yrs
A variety of houseplants is retailed online by Bloomscape.

About Bloomscape

Bloomscape is a company based in Detroit (United States) founded in 2017 by Justin Mast. It operates as a Direct-to-Consumer (D2C). Bloomscape has raised $22.5 million across 3 funding rounds from investors including Quicken Loans, General Catalyst and Bob Mylod. The company has 33 employees. Bloomscape has completed 1 acquisition, including Bloomscape. Bloomscape offers products and services including Indoor Plants, Plant Care Tools, and Gift Plants. Bloomscape operates in a competitive market with competitors including Blossm, ServeScape, Proven Winners, Lively Root and Rooted, among others.

  • Headquarter Detroit, United States
  • Employees 33
  • Founders Justin Mast
  • Sectors
    Agriculture
    Consumer
  • Website category Home and Garden
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website bloomscape.com
  • Social LinkedIn X Facebook Instagram
  • Legal Name Bloomscape, Inc.
Key Metrics
  • Total Equity Funding
    $22.5M (USD)

    in 3 rounds

  • Latest Funding Round
    $15M (USD), Series B

    Sep 2020

  • Investors
  • Employee Count
    33
  • Investments & Acquisitions

Products & Services of Bloomscape

Bloomscape offers a comprehensive portfolio of products and services, including Indoor Plants, Plant Care Tools, and Gift Plants.

Indoor Plants
Houseplants

Indoor plants are sold for home decoration purposes.

Plant Care Tools
Gardening Accessories

Tools for plant care are provided to customers.

Gift Plants
Gift Items

Plants as gifts are offered for various occasions.

Funding Insights of Bloomscape

Bloomscape has successfully raised a total of $22.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $22.5M
  • Total Rounds 3
  • Last Round Series B β€” $15M
  • First Round $75,000

    (Jun 2018)

  • Investors Count 8

All 3 funding rounds of Bloomscape with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Sep 2020$15MSeries B–General Catalyst
Aug 2019$7.5MSeries A–Revolution
Jun 2018$75,000Grant––
Valuation history

8 investors in total: 5 institutional and 3 angel.

Investors in Bloomscape

Bloomscape has secured backing from 8 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Quicken Loans, General Catalyst and Bob Mylod.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
Investment and transformation services for entrepreneurs in technology and finance sectors.
–generalcatalyst.com-
Revolution is recognized as a D.C.-based investment firm.
–revolution.comWashington, Dc, United States
Venture capital is invested in US sectors by Ludlow Ventures.
–ludlowventures.comDetroit, United States
Endeavor is focused on supporting high-impact entrepreneurs globally.
–endeavor.orgNew York, United States
Online mortgage platform for home loans and refinancing is operated.
1985quickenloans.comDetroit, United States

Bob Mylod

-
–unknown_9e62a9ed066c451c9-

Jeff Boyd

-
–unknown_bb21d945f02f43d88-

John Replogle

Global business leader, angel investor, ex-CEO of Seventh Generation and Burt’s Bees
–unknown_947fdf2c95dc4763b-
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Investor details for Bloomscape

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Bloomscape

1 people are tracked at Bloomscape (1 in leadership); the tracked headcount is 33.

NameRoleGroup
Justin Mast
Founder & CEOLeadership
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Complete people profiles for Bloomscape

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  • Team structure
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Investments & Acquisitions by Bloomscape

Bloomscape has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bloomscape.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Plant care management is provided via an online app platform.
veraplantcareapp.comDetroit, United States2017Sep 2020β€’β€’β€’β€’
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Complete acquisition details for Bloomscape

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of Bloomscape

4 dated milestones of Bloomscape across 3 years, from founding to its latest funding, stage changes and deals.

  1. Founded Bloomscape is founded.
  2. Funding First funding round of $75K.
  3. Funding Latest funding round, Series B, of $15.0M.
  4. Acquisition Acquires Bloomscape.

Competitors of Bloomscape

Bloomscape operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Blossm, ServeScape, Proven Winners, Lively Root and Rooted, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
blossm.garden2020San Diego, United States$20,000–
Community-based marketplace app offering plants
servescape.com2018Chamblee, United States$20,000–
Plant and landscape products are retailed by ServeScape.
provenwinners.com1997Sycamore, United States––
Supplies flowering annuals, perennials, and shrubs for gardening.
livelyroot.com2020San Diego, United States$4M–
Online retailer offering subscription based ornamental plants and accessories
heyrooted.com2018Apopka, United States––
Subscription-based ornamental plants and accessories are provided online.
chelseagardencenter.com1984Brooklyn, United States–23
Sells outdoor and indoor plants, garden supplies, and provides residential landscaping services.
florish.co2015Los Angeles, United States––
Functions as an online platform offering indoor plants and accessories for customers.
newprocontainers.com1999Westfield, United States––
An online platform selling indoor plant containers.
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Detailed competitors of Bloomscape

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  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Bloomscape

The website of Bloomscape (bloomscape.com) receives about 160.3K visits a month and ranks #261,216 among all websites worldwide, #3,917 in Home and Garden.

  • Monthly visits
    160.3K

    ▲ 7% vs previous month

  • Unique visitors
    83.2K

    per month

  • Global rank
    #261,216

    among all websites

  • Category rank
    #3,917

    Home and Garden · Home and Garden

Similar websites

Websites whose visitors overlap most with Bloomscape. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
thesill.com
100%
271.8K#117,561View details
homedepot.com
72%
174.7M#174View details
easternleaf.com
easternleaf.com
72%
–#250,349–
newgardenplants.com
newgardenplants.com
70%
–#721,036–
plantsbymail.com
plantsbymail.com
70%
–#767,130–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 40 similar websites and full traffic analytics for Bloomscape

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  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Bloomscape

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Complete news archive for Bloomscape

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Bloomscape

10 companies that operate in the same segment as Bloomscape (Crop Tech & Equipment), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of climate-smart deeptech solutions for renewable energy and sustainable agriculture
2010Pune, Maharashtra, IndiaUSD 76.38 MUSD 56.11 M702
Cannabis products are provided to support consumer wellness and health.
2013Smiths Falls, Ontario, Canada–USD 204.24 M960
Provider of plant-based food ingredients
2012St. Louis, Missouri, United StatesUSD 406.99 MUSD 470 M–
Robotic equipment for automating weeding on vegetable farms is developed.
2016San Francisco, California, United StatesUSD 139.96 M–73
Provider of farmers networking platform
2014San Carlos, California, United StatesUSD 983.39 M––
Manufacturer and distributor of irrigation equipment
1963Jalgaon, Maharashtra, India–USD 679.04 M12,280
AgroStar is engaged in providing agricultural products and solutions.
2013Pune, Maharashtra, IndiaUSD 208.82 MUSD 31.86 M1,249
Crop protection solutions and hybrid seeds are provided for farming.
2000Basel, Basel-stadt, Switzerland–––
SaaS-based B2B solutions for food supply chains are provided.
2015Gurugram, Haryana, IndiaUSD 51.11 MUSD 124.42 M373
DeHaat is recognized as an online marketplace for farmers.
2012Patna, Bihar, IndiaUSD 223.57 MUSD 240.09 M2,011
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Frequently Asked Questions about Bloomscape

Bloomscape was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Bloomscape is headquartered in Detroit, United States. It is registered at Detroit, Michigan, United States.

Justin Mast is the current CEO of Bloomscape. They have also founded this company.

Bloomscape is a funded company, having raised a total of $22.5M across 3 funding rounds to date. The company's 1st funding round was a Grant of $75K, raised on Jun 2018.

Bloomscape has 33 employees.

Bloomscape is involved in the online retail of indoor plants, plant care tools, and related accessories. A wide range of houseplants, including pet-friendly, low-maintenance, and air-purifying varieties, are offered to customers. Solutions for gifting plants for various occasions are provided, alongside resources like care guides and blogs for plant maintenance. The company operates within the home and garden sector, focusing on direct delivery of ready-to-use plants and products to enhance indoor green living.

Bloomscape's top competitors include Blossm, Lively Root and ServeScape.

Bloomscape offers Indoor Plants, Plant Care Tools, and Gift Plants.

Bloomscape has made 1 acquisition, including Bloomscape.

Bloomscape has 8 investors. Key investors include Quicken Loans, General Catalyst, Bob Mylod, Jeff Boyd, and John Replogle.

Bloomscape operates through Bloomscape, Inc..

The website of Bloomscape receives about 160 thousand visits a month and ranks #261,216 among all websites worldwide.

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