Blu

Founded: 2019 • Age: 7 yrs Acquired By Shopee
Blu is recognized as a comprehensive financial solution connecting retail to industry.
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About Blu

Blu is a company founded in 2019 was acquired by Shopee in December 2023. It operates as a FinTech, and Pay-per-Use / Usage-Based. Blu offers products and services including PagBlu, BluTap, CredBlu, and Maquininha Blu. Blu operates in a competitive market with competitors including Square, Clover, SpotOn, ShopKeep and Zettle, among others.

  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Blu Instituição De Pagamento Ltda.
Operational Areas
Retail → Retail Technology & Automation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    Reuters

    & 1 more

  • Employee Count
    Employee Count
  • Acquired by
    Shopee

    (Dec 19, 2023)

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Products & Services of Blu

Blu offers a comprehensive portfolio of products and services, including PagBlu, BluTap, CredBlu, and Maquininha Blu. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Sales anticipation with zero fees is offered by PagBlu.

Mobile phones are transformed into card machines securely.

Flexible payment terms are provided for retailer orders.

Card machines are offered without rental or fees.

Funding Insights of Blu

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Blu

Blu has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Reuters and Shopee. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Provider of global multimedia news and financial data
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Blu

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Blu

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Blu Comparisons

Employees
+
Add Comparison
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Competitors of Blu

Blu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Square, Clover, SpotOn, ShopKeep and Zettle, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
POS solutions are provided for retail businesses.
domain founded_year HQ Location
Cloud-based mPOS system for small business operations is offered.
domain founded_year HQ Location
Provider of cloud-based POS software solutions for businesses and service providers
domain founded_year HQ Location
Cloud-based point-of-sale software is provided for retailers and restaurants.
domain founded_year HQ Location
Payment processing solutions are offered to merchants and businesses.
domain founded_year HQ Location
POS solutions are provided for retail payment processing.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Blu

Frequently Asked Questions about Blu

When was Blu founded?

Blu was founded in 2019.

What does Blu do?

Blu is established as a payment institution authorized by the Central Bank of Brazil, focusing on financial solutions that integrate retail and industry. Services are provided to streamline payments, reduce costs, and enhance sales efficiency across the supply chain. Sectors such as furniture, mattresses, optics, electronics, bicycles, and raw materials are served. Solutions like PagBlu for zero-fee sales anticipation, BluTap for mobile payment processing, and CredBlu for flexible credit terms are offered to retailers and suppliers. Security and data protection are prioritized to ensure safe transactions for all users.

Who are the top competitors of Blu?

Blu's top competitors include Square, SpotOn and Zettle.

What products or services does Blu offer?

Blu offers PagBlu, BluTap, CredBlu, and Maquininha Blu.

Who are Blu's investors?

Blu has 2 investors. Key investors include Reuters, and Shopee.

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