About Blu
Blu is a Retail company based in Rio De Janeiro (Brazil) founded in 2019, and was acquired by Shopee in December 2023. Blu is recognized as a comprehensive financial solution connecting retail to industry. It operates on a FinTech and Pay-per-Use / Usage-Based model. Its website blu.com.br draws about 37 thousand monthly visits. Blu offers products and services including PagBlu, BluTap, CredBlu, and Maquininha Blu. Its focus areas include Financial Services, FinTech and Payment Solutions. Its legal entity is Blu Instituição de Pagamento Ltda.
Company details
Blu is established as a payment institution authorized by the Central Bank of Brazil, focusing on financial solutions that integrate retail and industry. Services are provided to streamline payments, reduce costs, and enhance sales efficiency across the supply chain. Sectors such as furniture, mattresses, optics, electronics, bicycles, and raw materials are served. Solutions like PagBlu for zero-fee sales anticipation, BluTap for mobile payment processing, and CredBlu for flexible credit terms are offered to retailers and suppliers. Security and data protection are prioritized to ensure safe transactions for all users.
Products & Services of Blu
Blu offers a comprehensive portfolio of products and services, including PagBlu, BluTap, CredBlu, and Maquininha Blu.
Sales anticipation with zero fees is offered by PagBlu.
Mobile phones are transformed into card machines securely.
Flexible payment terms are provided for retailer orders.
Card machines are offered without rental or fees.
Apps and channels of Blu
its YouTube channel Blu has 979 subscribers and 24 videos.
Videos from Blu
The most watched videos on Blu's YouTube channel, Blu (979 subscribers). Click a video to play it here.
More on Blu.
Investors in Blu
Blu has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Reuters and Shopee.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of global multimedia news and financial data | 1851 | reuters.com | New York, United States | |
| shopee.sg |
Investor details for Blu
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- Round participation
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Timeline of Blu
2 dated milestones of Blu across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Blu is founded.
- Exit Acquired by Shopee.
Web traffic of Blu
The website of Blu (blu.com.br) receives about 36.9K visits a month.
- Monthly visits36.9K
▼ 8.9% vs previous month
Websites whose visitors overlap most with Blu. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lucree.com.br | lucree.com.br | 100% | #3,067,022 | – | |
imaquininhas.com.br | imaquininhas.com.br | 94% | #1,672,336 | – | |
| pagueveloz.com.br | 77% | 33.1K | #812,259 | View details | |
| pagar.me | 76% | 2.3M | #23,600 | View details | |
serveloja.com.br | serveloja.com.br | 76% | #4,554,384 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Blu
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- 6 similar websites
- Audience overlap
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Related news about Blu
Complete news archive for Blu
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Frequently Asked Questions about Blu
Blu was founded in 2019.
Blu is headquartered in Rio De Janeiro, Brazil. It is registered at Rio De Janeiro, Rio De Janeiro, Brazil.
Blu is established as a payment institution authorized by the Central Bank of Brazil, focusing on financial solutions that integrate retail and industry. Services are provided to streamline payments, reduce costs, and enhance sales efficiency across the supply chain. Sectors such as furniture, mattresses, optics, electronics, bicycles, and raw materials are served. Solutions like PagBlu for zero-fee sales anticipation, BluTap for mobile payment processing, and CredBlu for flexible credit terms are offered to retailers and suppliers. Security and data protection are prioritized to ensure safe transactions for all users.
Blu offers PagBlu, BluTap, CredBlu, and Maquininha Blu.
Blu has 2 investors. Key investors include Reuters, and Shopee.
Blu operates through Blu Instituição De Pagamento Ltda..
Yes. Blu was acquired by Shopee in December 2023.