About Blu
Blu is a company based in Rio De Janeiro (Brazil) founded in 2019 was acquired by Shopee in December 2023. It operates as a FinTech and Pay-per-Use / Usage-Based. Blu offers products and services including PagBlu, BluTap, CredBlu, and Maquininha Blu. Blu operates in a competitive market with competitors including Square, Clover, SpotOn, ShopKeep and Zettle, among others.
- Headquarter Rio De Janeiro, Brazil
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Sectors
Retail
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Email
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Phone
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Website
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Social
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- Legal Name Blu Instituição De Pagamento Ltda.
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Products & Services of Blu
Blu offers a comprehensive portfolio of products and services, including PagBlu, BluTap, CredBlu, and Maquininha Blu.
Sales anticipation with zero fees is offered by PagBlu.
Mobile phones are transformed into card machines securely.
Flexible payment terms are provided for retailer orders.
Card machines are offered without rental or fees.
Funding Insights of Blu
Detailed funding history for Blu
Round names, dates, amounts, investors, and valuation history require an active premium plan.
- Round names and dates
- Funding amounts
- Participating investors
- Valuation history
Verified entity values are shown only after access is granted.
Investors in Blu
Blu has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Reuters and Shopee.
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Investor details for Blu
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Blu
Investment portfolio details for Blu
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Blu
Detailed financials for Blu
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Blu Comparisons
Peer comparison for Blu
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
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Competitors of Blu
Blu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Square, Clover, SpotOn, ShopKeep and Zettle, among others.
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POS solutions are provided for retail businesses.
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Cloud-based mPOS system for small business operations is offered.
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Provider of cloud-based POS software solutions for businesses and service providers
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Cloud-based point-of-sale software is provided for retailers and restaurants.
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Payment processing solutions are offered to merchants and businesses.
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POS solutions are provided for retail payment processing.
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Detailed competitors of Blu
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Blu
Complete news archive for Blu
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Blu
Blu was founded in 2019.
Blu is headquartered in Rio De Janeiro, Brazil. It is registered at Rio De Janeiro, Rio De Janeiro, Brazil.
Blu is established as a payment institution authorized by the Central Bank of Brazil, focusing on financial solutions that integrate retail and industry. Services are provided to streamline payments, reduce costs, and enhance sales efficiency across the supply chain. Sectors such as furniture, mattresses, optics, electronics, bicycles, and raw materials are served. Solutions like PagBlu for zero-fee sales anticipation, BluTap for mobile payment processing, and CredBlu for flexible credit terms are offered to retailers and suppliers. Security and data protection are prioritized to ensure safe transactions for all users.
Blu offers PagBlu, BluTap, CredBlu, and Maquininha Blu.
Blu has 2 investors. Key investors include Reuters, and Shopee.