About Blue Dinosaur
Blue Dinosaur is a Consumer company based in Sydney (Australia) founded in 2011 by Michael Watts-Seale, and was acquired by Forbidden Foods in September 2021. Protein bars are manufactured and distributed by Blue Dinosaur. Its chief executive, as recorded, is Alexander Khoury. Its website bluedinosaur.com.au draws about 39 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Coffee Fruit Bar, Sneaky Wholefoods and Heal Energy Bars.
Company details
Blue Dinosaur was established in 2011 in Sydney, Australia, as a brand focused on protein bars within the health and wellness sector. Operations involve the production and sale of these nutritional products, primarily through online and retail channels. The company is led by founder Michael Watts-Seale and CEO Alexander Khoury, with activities centered in the Australian market.
- Headquarters Sydney, Australia
- Founders Michael Watts-Seale
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website bluedinosaur.com.au
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Forbidden Foods (Sep 2021)
- Investors
- Acquired byForbidden Foods
(Sep 2021)
Apps and channels of Blue Dinosaur
its YouTube channel Blue Dinosaur has 1.78M subscribers and 30 videos.
Videos from Blue Dinosaur
The most watched videos on Blue Dinosaur's YouTube channel, Blue Dinosaur (1.78M subscribers). Click a video to play it here.
More on Blue Dinosaur.
Investors in Blue Dinosaur
Blue Dinosaur has secured backing from 1 investor. Prominent investors backing the company include OMG Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Instant rice snacks are produced and distributed in Australia. | 2012 | forbiddenfoods.com.au | Box Hill, Australia |
Investor details for Blue Dinosaur
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People of Blue Dinosaur
2 people are tracked at Blue Dinosaur (2 in leadership).
| Name | Role | Group |
|---|---|---|
Michael Watts-Seale | Founder | Leadership |
Alexander Khoury | CEO | Leadership |
Complete people profiles for Blue Dinosaur
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Timeline of Blue Dinosaur
2 dated milestones of Blue Dinosaur across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Blue Dinosaur is founded.
- Exit Acquired by Forbidden Foods.
Competitors of Blue Dinosaur
Blue Dinosaur has 3 listed competitors in our database. They include Coffee Fruit Bar, Sneaky Wholefoods and Heal Energy Bars.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| coffeefruitbar.co | 2018 | Brisbane, Australia | Produces caffeinated protein bars using upcycled coffee fruit for energy boosts. | |||
| sneakywholefoods.com | 2014 | Perth, Australia | Specializes in high-quality nutritional bars for health-conscious consumers. | |||
| healenergybar.com | 2017 | Melbourne, Australia | Functions as a brand specializing in nutritious energy bars. |
Detailed competitors of Blue Dinosaur
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Web traffic of Blue Dinosaur
The website of Blue Dinosaur (bluedinosaur.com.au) receives about 38.7K visits a month and ranks #578,269 among all websites worldwide, #3,553 in Groceries.
- Monthly visits38.7K
▲ 0.9% vs previous month
- Unique visitors12.6K
per month
- Global rank#578,269
among all websites
- Category rank#3,553
Food and Drink · Groceries
- Bounce rate49%
- Pages per visit6.1
- Average visit4 min 45 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with Blue Dinosaur. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| goodnessme.com.au | 100% | 680.7K | #321,668 | View details |
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Related news about Blue Dinosaur
Complete news archive for Blue Dinosaur
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Frequently Asked Questions about Blue Dinosaur
Blue Dinosaur was founded in 2011.
Blue Dinosaur is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Alexander Khoury is the CEO of Blue Dinosaur, as recorded in our data.
Blue Dinosaur was established in 2011 in Sydney, Australia, as a brand focused on protein bars within the health and wellness sector. Operations involve the production and sale of these nutritional products, primarily through online and retail channels. The company is led by founder Michael Watts-Seale and CEO Alexander Khoury, with activities centered in the Australian market.
Blue Dinosaur's top competitors include Coffee Fruit Bar, Sneaky Wholefoods and Heal Energy Bars.
Blue Dinosaur has 1 investor. Key investors include OMG Group.
Yes. Blue Dinosaur was acquired by Forbidden Foods in September 2021.